crossfit redbeard business plan

8/17/2019 CrossFit RedBeard Business Plan

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CONFIDENTIAL

CrossFit RedBeard, Inc.


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Table of Contents

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Executive Summary

Opportunity

Problem

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Why Us?


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Financial Highlights by Year

Financing Needed

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Opportunity

Problem & Solution

Problem Worth Solving


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Execution

Marketing & Sales

Marketing Plan

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Pricing

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Technology


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Company

Overview

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Personnel Table

FY2017 FY2018 FY2019 FY2020 FY2021

Trainers (3.5) $45,000 $90,000 $90,000 $150,000 $150,000

Administration(0.4)

$36,000 $36,000

Total $45,000 $90,000 $90,000 $186,000 $186,000


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Financial Plan

Forecast

Key Assumptions

Revenue by Year


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Expenses by Year

Net Profit (or Loss) by Year


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Financing

Use of Funds


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Cash Flow by Month


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StatementsProjected Profit & Loss


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FY2017 FY2018 FY2019 FY2020 FY2021

Revenue $123,266 $244,072 $396,324 $562,978 $725,671

Direct Costs

Gross Margin $123,266 $244,072 $396,324 $562,978 $725,671

Gross Margin % 100% 100% 100% 100% 100%

OperatingExpenses

Salary $45,000 $90,000 $90,000 $186,000 $186,000

EmployeeRelatedExpenses

$22,500 $45,000 $45,000 $93,000 $93,000

Lease $24,000 $24,000 $24,000 $40,000 $40,000

Insurance $1,188 $1,188 $1,188 $1,188 $1,188

Insurance Fee $650 $650 $650 $650 $650

Utilities $2,640 $220 $220 $440 $440

Maintenance $3,698 $7,322 $11,890 $16,889 $21,770

Affiliate Fee $3,000 $3,000 $3,000 $3,000 $3,000

Marketing $6,163 $12,204 $19,816 $28,149 $36,284

RhinoFitSoftware

$684 $684 $684 $684 $684

Website Fee $156 $156 $156 $156 $156


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Net Profit /Sales

5% 14% 30% 20% 27%


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Projected Balance Sheet


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FY2017 FY2018 FY2019 FY2020 FY2021Cash $2,179 $65,129 $252,282 $377,614 $656,964

AccountsReceivable

$0 $0 $0 $0 $0

Inventory

Other CurrentAssets

Total CurrentAssets

$2,179 $65,129 $252,282 $377,614 $656,964

Long-Term Assets $30,000 $30,000 $30,000 $30,000

AccumulatedDepreciation

($3,000) ($6,000) ($9,000) ($12,000)

Total Long-TermAssets

$27,000 $24,000 $21,000 $18,000

Total Assets $29,179 $89,129 $273,282 $395,614 $656,964

Accounts Payable $0 $0 $0 $0 $0

Income TaxesPayable

$3,857 $22,320 $78,431 $75,763 $130,533

Sales TaxesPayable

$10,169 $20,136 $32,697 $46,446 $59,868

Short-Term Debt $1,960 $2,166 $2,392 $2,642 $207

Prepaid Revenue $0 $0 $0 $0 $0


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Total Liabilities& Equity $29,179 $89,129 $273,282 $395,614 $656,964


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Projected Cash Flow Statement


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FY2017 FY2018 FY2019 FY2020 FY2021Net Cash Flowfrom Operations

Net Profit $5,789 $33,480 $117,647 $113,643 $195,800

DepreciationandAmortization

$3,000 $3,000 $3,000 $3,000 $2,750

Change inAccountsReceivable

$0 $0 $0 $0 $0

Change inInventory

Change inAccountsPayable

$0 $0 $0 $0 $0

Change inIncome TaxPayable

$3,857 $18,463 $56,111 ($2,668) $54,770

Change in SalesTax Payable

$10,169 $9,967 $12,561 $13,749 $13,422

Change inPrepaidRevenue

$0 $0 $0 $0 $0

Net Cash Flowfrom Operations

$22,815 $64,910 $189,319 $127,724 $279,992

Investing &Financing


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Net Cash Flowfrom Investing &Financing

($20,633) ($1,960) ($2,166) ($2,392) ($642)

Cash at Beginningof Period

($3) $2,179 $65,129 $252,282 $377,614

Net Change in Cash $2,182 $62,950 $187,153 $125,332 $279,350

Cash at End ofPeriod

$2,179 $65,129 $252,282 $377,614 $656,964


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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the

understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Appendix

Profit and Loss Statement

Profit and Loss Statement (With Monthly Detail)


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FY2017 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17

Revenue $6,500 $5,938 $6,986 $8 ,139 $9,092 $9,997 $10,857 $11,675 $12,451 $13,188 $13,889 $14,554

Direct Costs

Gross Margin $6,500 $5,938 $6,986 $8,139 $9,092 $9,997 $10,857 $11,675 $12,451 $13,188 $13,889 $14,554

Gross Margin % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

OperatingExpenses

Salary $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

EmployeeRelatedExpenses

$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500

Lease $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

Insurance $99 $99 $99 $99 $99 $99 $99 $99 $99 $99 $99 $99

Insurance Fee $350 $300

Utilities $220 $220 $220 $220 $220 $220 $220 $220 $220 $220 $220 $220

Maintenance $195 $178 $210 $244 $273 $300 $326 $350 $374 $396 $417 $437

Affiliate Fee $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

Marketing $325 $297 $349 $407 $455 $500 $543 $584 $623 $659 $694 $728

RhinoFitSoftware

$57 $57 $57 $57 $57 $57 $57 $57 $57 $57 $57 $57

Website Fee $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13

TotalOperating

Expenses

$7,259 $6,864 $6,948 $7,040 $7,117 $7,189 $11,008 $11,073 $11,436 $11,194 $11,250 $11,304

OperatingIncome

($759) ($926) $38 $1,099 $1,975 $2,808 ($151) $602 $1,015 $1,994 $2,639 $3,250

Interest Incurred $92 $90 $89 $88 $87 $86 $84 $83 $82 $81 $79


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Depreciation andAmortization

$250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

Income Taxes $0 $0 $0 $0 $0 $916 ($195) $107 $273 $665 $923 $1,168

Total Expenses $7,509 $7,206 $7,288 $7,379 $7,455 $8,442 $11,149 $11,514 $12,042 $12,191 $12,504 $12,801

Net Profit ($1,009) ($1,268) ($302) $760 $1,637 $1,555 ($292) $161 $409 $997 $1,385 $1,753

Net Profit /Sales

(16%) (21%) (4%) 9% 18% 16% (3%) 1% 3% 8% 10% 12%


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FY2017 FY2018 FY2019 FY2020 FY2021

Revenue $123,266 $244,072 $396,324 $562,978 $725,671

Direct Costs

Gross Margin $123,266 $244,072 $396,324 $562,978 $725,671

Gross Margin % 100% 100% 100% 100% 100%

Operating Expenses

Salary $45,000 $90,000 $90,000 $186,000 $186,000

Employee Related Expenses $22,500 $45,000 $45,000 $93,000 $93,000

Lease $24,000 $24,000 $24,000 $40,000 $40,000

Insurance $1,188 $1,188 $1,188 $1,188 $1,188

Insurance Fee $650 $650 $650 $650 $650

Utilities $2,640 $220 $220 $440 $440

Maintenance $3,698 $7,322 $11,890 $16,889 $21,770

Affiliate Fee $3,000 $3,000 $3,000 $3,000 $3,000

Marketing $6,163 $12,204 $19,816 $28,149 $36,284

RhinoFit Software $684 $684 $684 $684 $684

Website Fee $156 $156 $156 $156 $156

Total Operating Expenses $109,679 $184,424 $196,604 $370,156 $383,172

Operating Income $13,587 $59,648 $199,720 $192,822 $342,499

Interest Incurred $941 $848 $642 $416 $166

Depreciation and Amortization $3,000 $3,000 $3,000 $3,000 $2,750

Income Taxes $3,857 $22,320 $78,431 $75,763 $130,533

Total Expenses $117,477 $210,592 $278,677 $449,335 $529,871


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Net Profit $5,789 $33,480 $117,647 $113,643 $195,800

Net Profit / Sales 5% 14% 30% 20% 27%


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Balance Sheet

Balance Sheet (With Monthly Detail)


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Cash ($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179

Accounts

Receivable$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other CurrentAssets

Total CurrentAssets

($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179

Long-Term Assets $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000

AccumulatedDepreciation

($250) ($500) ($750) ($1,000) ($1,250) ($1,500) ($1,750) ($2,000) ($2,250) ($2,500) ($2,750) ($3,000)

Total Long-Term Assets

$29,750 $29,500 $29,250 $29,000 $28,750 $28,500 $28,250 $28,000 $27,750 $27,500 $27,250 $27,000

Total Assets $10,527 $9,607 $9,737 $11,024 $13,265 $16,414 $16,674 $17,756 $19,314 $21,912 $25,213 $29,179

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income TaxesPayable

$0 $0 $0 $0 $0 $916 $721 $828 $1,101 $1,766 $2,689 $3,857

Sales TaxesPayable

$536 $1,026 $1,602 $2,274 $3,024 $3,849 $4,744 $5,708 $6,735 $7,823 $8,969 $10,169

Short-Term Debt $1,789 $1,804 $1,819 $1,834 $1,849 $1,865 $1,881 $1,896 $1,912 $1,928 $1,944 $1,960

Prepaid Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total CurrentLiabilities

$2,325 $2,830 $3,421 $4,108 $4,873 $6,630 $7,346 $8,432 $9,748 $11,517 $13,602 $15,986

Long-Term Debt $9,211 $9,054 $8,895 $8,735 $8,574 $8,411 $8,247 $8,082 $7,915 $7,747 $7,578 $7,407

TotalLiabilities

$11,536 $11,884 $12,316 $12,843 $13,447 $15,041 $15,593 $16,514 $17,663 $19,264 $21,180 $23,393

Paid-in Capital


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Retained Earnings

Earnings ($1,009) ($2,277) ($2,579) ($1,819) ($182) $1,373 $1,081 $1,242 $1,651 $2,648 $4,033 $5,786

Total Owner's

Equity($1,009) ($2,277) ($2,579) ($1,819) ($182) $1,373 $1,081 $1,242 $1,651 $2,648 $4,033 $5,786

TotalLiabilities &Equity

$10,527 $9,607 $9,737 $11,024 $13,265 $16,414 $16,674 $17,756 $19,314 $21,912 $25,213 $29,179


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FY2017 FY2018 FY2019 FY2020 FY2021

Cash $2,179 $65,129 $252,282 $377,614 $656,964

Accounts Receivable $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $2,179 $65,129 $252,282 $377,614 $656,964

Long-Term Assets $30,000 $30,000 $30,000 $30,000

Accumulated Depreciation ($3,000) ($6,000) ($9,000) ($12,000)

Total Long-Term Assets $27,000 $24,000 $21,000 $18,000

Total Assets $29,179 $89,129 $273,282 $395,614 $656,964

Accounts Payable $0 $0 $0 $0 $0

Income Taxes Payable $3,857 $22,320 $78,431 $75,763 $130,533

Sales Taxes Payable $10,169 $20,136 $32,697 $46,446 $59,868

Short-Term Debt $1,960 $2,166 $2,392 $2,642 $207

Prepaid Revenue $0 $0 $0 $0 $0

Total Current Liabilities $15,986 $44,622 $113,520 $124,851 $190,608

Long-Term Debt $7,407 $5,241 $2,849 $207 $0

Total Liabilities $23,393 $49,863 $116,369 $125,058 $190,608

Paid-in Capital

Retained Earnings $5,786 $39,266 $156,913 $270,556

Earnings $5,786 $33,480 $117,647 $113,643 $195,800

Total Owner's Equity $5,786 $39,266 $156,913 $270,556 $466,356

Total Liabilities & Equity $29,179 $89,129 $273,282 $395,614 $656,964


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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Cash Flow Statement

Cash Flow Statement (With Monthly Detail)


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Net Cash FlowfromOperations

Net Profit ($1,009) ($1,268) ($302) $760 $1,637 $1,555 ($292) $161 $409 $997 $1,385 $1,753

DepreciationandAmortization

$250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

Change inAccountsReceivable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change inInventory

Change inAccountsPayable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in

Income TaxPayable

$0 $0 $0 $0 $0 $916 ($195) $107 $273 $665 $923 $1,168

Change in SalesTax Payable

$536 $490 $576 $672 $750 $825 $895 $964 $1,027 $1,088 $1,146 $1,200

Change inPrepaidRevenue

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash FlowfromOperations

($223) ($528) $524 $1,682 $2,637 $3,546 $658 $1,482 $1,959 $3,000 $3,704 $4,371

Investing &Financing

Assets

Purchased orSold ($30,000)

InvestmentsReceived

Change inLong-TermDebt

$9,211 ($157) ($159) ($160) ($161) ($163) ($164) ($165) ($167) ($168) ($169) ($171)


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Change inShort-TermDebt

$1,789 $15 $15 $15 $15 $16 $16 $15 $16 $16 $16 $16

Dividends &Distributions

Net Cash Flowfrom Investing& Financing

($19,000) ($142) ($144) ($145) ($146) ($147) ($148) ($150) ($151) ($152) ($153) ($155)

Cash at Beginningof Period

$0 ($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037)

Net Change inCash

($19,223) ($670) $380 $1,537 $2,491 $3,399 $510 $1,332 $1,808 $2,848 $3,551 $4,216

Cash at End ofPeriod

($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179


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FY2017 FY2018 FY2019 FY2020 FY2021

Net Cash Flow from Operations

Net Profit $5,789 $33,480 $117,647 $113,643 $195,800

Depreciation and Amortization $3,000 $3,000 $3,000 $3,000 $2,750

Change in Accounts Receivable $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable $0 $0 $0 $0 $0

Change in Income Tax Payable $3,857 $18,463 $56,111 ($2,668) $54,770

Change in Sales Tax Payable $10,169 $9,967 $12,561 $13,749 $13,422

Change in Prepaid Revenue $0 $0 $0 $0 $0

Net Cash Flow from Operations $22,815 $64,910 $189,319 $127,724 $279,992

Investing & Financing

Assets Purchased or Sold ($30,000) $2,000

Investments Received

Change in Long-Term Debt $7,407 ($2,166) ($2,392) ($2,642) ($207)

Change in Short-Term Debt $1,960 $206 $226 $250 ($2,435)

Dividends & Distributions

Net Cash Flow from Investing &Financing

($20,633) ($1,960) ($2,166) ($2,392) ($642)

Cash at Beginning of Period ($3) $2,179 $65,129 $252,282 $377,614

Net Change in Cash $2,182 $62,950 $187,153 $125,332 $279,350

Cash at End of Period $2,179 $65,129 $252,282 $377,614 $656,964

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