cross-platform content - marketing your apps...igfx content presentation_final_modif

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CROSS-PLATFORM CONTENT Marketing your Apps... By François Mark - Interactive Graphics Studios MobileApps 2012

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CROSS-PLATFORM CONTENTMarketing your Apps...

By François Mark - Interactive Graphics Studios

MobileApps 2012

Agenda

• Why is this important?

• A mobile App is not enough

• Make your content accessible

• From Email Marketing to Mobile Marketing – HOW?

• Automating your Mobile Marketing to increase sales

Why cross-platform content important?

• It will enable you to do a pre-launch APPS promotion

• Educate your audience

• Build a relationship with your prospects (Virtual Dialog)

• Collect feedback and improve your apps

• Understand your audience expectations for new apps

• Increase sales revenue

A Mobile App is not Enough

Spread your Mobile Apps advertising to a wider audience

The Mix

Tips: Mobile WEB service provider using HTML5, CSS3 and JavaScript has the winning formula

Adaptive Web Design(Example)

Mobile web Apps or Mobile site to support your Native Mobile Apps

Traditional Marketing Way

How you can measure the impact of the marketing campaign...

Mobile Marketing – Closer to your Customer...But

Mobile Presence

Why customer profiling important?

• To segment your audience for better

targetting

• To understand customer needs

• Build new application

• Promote derived products and services

• Build relationship with your customer

Sell related products to customers andincrease sales

• Profiles your customer purchasing habits to sell derived products• Provide Targeted products and services

Our Cross Platform Solutions

We create tailor-made online e-Strategies and solutions to market your products and services

Thank you