cross media strategy checklist for fundraising
TRANSCRIPT
The world of fundraising communications has
changed
Donor behavior and expectations have evolved
What worked in the past no longer applies
Development officers are embracing the need for
rewriting the fundraising communications
strategy
All attendees of the NEAHP Monday 2:00
afternoon session in Hartford on
A Cross Media Vision for Fundraising
Will receive a copy of a cross media
communications planning checklist
It’s a worksheet synopsis of the over 40 ideas
that will be covered in the session
The session will cover alternative strategies and tactics for fundraising communications in areas such as-
social media
email/e-newsletter strategy
direct mail’s ability to overcome low conversion rates
Plus, an idea or two on how to
reinvigorate board member participation
If you can’t make the session but would like
more information contact
Peter Winters