cross media strategy checklist for fundraising

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Page 1: Cross Media Strategy Checklist for Fundraising
Page 2: Cross Media Strategy Checklist for Fundraising

The world of fundraising communications has

changed

Donor behavior and expectations have evolved

What worked in the past no longer applies

Page 3: Cross Media Strategy Checklist for Fundraising

Development officers are embracing the need for

rewriting the fundraising communications

strategy

Page 4: Cross Media Strategy Checklist for Fundraising

All attendees of the NEAHP Monday 2:00

afternoon session in Hartford on

A Cross Media Vision for Fundraising

Will receive a copy of a cross media

communications planning checklist

Page 5: Cross Media Strategy Checklist for Fundraising

It’s a worksheet synopsis of the over 40 ideas

that will be covered in the session

Page 6: Cross Media Strategy Checklist for Fundraising

The session will cover alternative strategies and tactics for fundraising communications in areas such as-

social media

email/e-newsletter strategy

direct mail’s ability to overcome low conversion rates

Plus, an idea or two on how to

reinvigorate board member participation

Page 7: Cross Media Strategy Checklist for Fundraising

If you can’t make the session but would like

more information contact

Peter Winters

[email protected]