cross culture(middle east)

8/14/2019 cross culture(middle east)

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C R O S S

C U L T U R E


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CROSS CULTURE


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What is Culture?

A perceptual structure of humanactivities that include behaviorvalues arts beliefslanguages,customs,dress,rituals,manners,religion,laws,morality,code of

honors.


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Intersection of two or morecultures is Cross-culture .


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What is cross culture?

Interacting with & or comparing two

or more cultures and understanding,their values and behavior.


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A Challenge word.Did any of the following words

Cultural Interaction Global

Intercultural Human activities

Together Interdisciplinary


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CONTD.. Two or more. Different culture. Multiple culture.

Understanding Languages

Cultural spheres. Orientation


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Aspects of Cross Culture. Age

Culture

Ethnicity

Country

Gender

Values

Customs


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Understanding Cross


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Cross Cultural Communication inBusiness

Effective communication withcustomers, suppliers andassociates in different countries.

Effective negotiations.

Predict trends in social behaviour.

Understand ethical standards invarious countries.

Predict consumer reactions toadvertisements, promotions.

Promote employee-management

relationships.

Understand local government policies.


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OUR TOPIC IS MIDDLE EAST. Countries known for doing

businessin crude oil .

An Imam explains Islam .


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One cannot talk about the middleeast in a cultural sense withoutmentioning Islam.

Islam permeates all levels of society.

It provides guidance, values andrules for personal life, communityrelations and ways of doing business


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GREETING STYLE.

Men greet one another with a warmhandshake. Three kisses on alternating cheeks

depending on the level of familiarity. There is little to no touching between

men and women. During greetings in public, unless

related by birth or marriage, andeven then it tends to be minimal.


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personal space &

Saudis tend to feel comfortable standing alittle less than an arms length apart from oneanother.

There is a decent amount of touchingbetween members of the same genderduring conversations. It is common for twomen to walk hand in hand in public.

There is no touching between men and

women in public places.


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eye contact

Eye contact is acceptable between menand between women. Indirect eye contact

can often be mistaken for ignoring.

Indirect to no eye contact is best betweengenders.


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Dimensions of Cross Culture


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Hofstedes Four Dimensions

Power Distance

Individualism vs. Collectivism Masculinity vs. Femininity Uncertainty Avoidance


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A r n

Never show bare shoulders, stomach,calves and thighs.

A jacket and tie are usually requiredfor men at business meetings.

Men should also avoid wearingvisible jewelry, particularly around


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AppearanceF r W m n

Women should always wear modestclothing in public.

Hemlines, if not ankle-length should atleast be well below the knee.

A look of baggy concealment should bethe goal, pants or pant suits are notrecommended.


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Behavior It is common to remove your shoes before

entering a building. Follow the lead of yourhost.

Alcohol and pork are illegal.

In the Muslim world, Friday is the day of rest.


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CONT..

The "thumbs up" gesture is offensive.

Gifts are not necessary, butappreciated.

Women in Saudi Arabia are notpermitted to drive vehicles.


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Way of communicating..

Do not discuss the subject of women, noteven to inquire about the health of a wifeor daughter.

Your Saudi host may interrupt yourmeeting or conversation, leave the roomand be gone for 15 to 20 minutes for thepurpose of his daily prayers.

At a meetin the erson who asks the


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ADVERTISING & MARKETINGTO

THE ARAB MARKET


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Advertising and Arabs Literature in their own language

create their overseas customers . Translation in their local languages

are needed. Comparison between two brand in

same type of product is not allowed . Tele marketing not allowed..


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BUSINESS MEETINGS Spoken Word matters more then

documents in writing .

Interuptions are sign of lack of intrest .

Noon timings are recommended formeetings.


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PRIVACY Privacy is the most important part of

the Arab society .

Arabs prefer keeping everything tothemselves rather then exposing .

People use Taffadal which meanscome in.


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Doing Business with no

Negotiation.We will discuss about their

likingsand their toleratingminds.


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What actually is permitted ? Meetings should not be made too far in

advance as changes in personalcircumstances.

Phone calls are taken during meetings.

People may enter the meeting roomunannounced and proceed to discuss theirown agendas


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THANKING YOU NISHANT BOTHRA KANISHK SINGH KSHITIJ KHUSHBOO

cross culture(middle east)

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