Cross culture

Culture and Advertising

• Advertisement at daily newspaper inserts called chirashi

• Printed advertisement of lowest price product.

• Presentation and Display of low cost product.

• Renovation of stores for making it more attractive.

Degree of fit

Three Ps Specific Elements

Localization

Place • Economy• Partners• Competition

• Struggling• Plentiful• Intense

People • Tastes•Sophistication• Classification

• High Preference• Low• Consumer Nondurables

Product • Technology• Cultural Bound• Product Perception

• Low/ high• High• Low

Issue on Cross cultural consumer analysis

• Difference among people.

• Time Effect.• Adoption of Behavior pattern of

surrounding culture.