cross cultural strategy
DESCRIPTION
A study of communication in cross cultureTRANSCRIPT
predispositions toward doing things in a
particular way
1. Ethnocentric
2. Polycentric
3. Regiocentric
4. Geocentric
Strategic Predispositions
Ethnocentric predisposition
Strategic Predispositions
Polycentric predisposition
Strategic Predispositions
Geocentric predisposition A philosophy of management whereby the
Different Profiles
Si!plification" the process of e%hi&iting sa'e
orientation toward different cultural groups
Differences and Si!ilarities
Si!ilarities across cultures )ot possi&le to do &usiness sa'e way in e#ery
glo&al location Procedures and strategies that wor* well at ho'e
cross-cultural research
e'ployees
$u!an Resource Manage!ent
particular way
1. Ethnocentric
2. Polycentric
3. Regiocentric
4. Geocentric
Strategic Predispositions
Ethnocentric predisposition
Strategic Predispositions
Polycentric predisposition
Strategic Predispositions
Geocentric predisposition A philosophy of management whereby the
Different Profiles
Si!plification" the process of e%hi&iting sa'e
orientation toward different cultural groups
Differences and Si!ilarities
Si!ilarities across cultures )ot possi&le to do &usiness sa'e way in e#ery
glo&al location Procedures and strategies that wor* well at ho'e
cross-cultural research
e'ployees
$u!an Resource Manage!ent