Bhargav Baraiya130210125003

CROSS-CULTURE COMMUNICATION

““The reasonable person adapts himself to the world, The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt while the unreasonable one persists in trying to adapt

the world to himself”the world to himself”

What is a culture?

• Culture is the "lens" through which you view the world.

• It is central to what you see,• How you make sense of what you see,• How you express yourself.

"Culture is the arts elevated to a set of beliefs." – Tom Wolfe

What is different?

1. Communication Styles

2. Attitudes toward conflicts

3. Decision making style

4. Approaches to knowing

What is hidden below the surface?

1. Beliefs

2. Values

3. Expectations

4. Attitudes

Four Fundamental Patterns of Cultural Difference

Cross Culture CommunicationCross Culture Communication

Intercultural Communication is the process of Intercultural Communication is the process of sending and receiving messages between people sending and receiving messages between people whose cultural background could lead them to whose cultural background could lead them to interpret verbal and non-verbal signs differently.interpret verbal and non-verbal signs differently.

Why Cross Culture Why Cross Culture Communication is important ?Communication is important ?

◦ Business OpportunitiesBusiness Opportunities

◦ Job OpportunitiesJob Opportunities

◦ Improves the contribution of employees in a diverse Improves the contribution of employees in a diverse workforceworkforce

◦ Sharing of views and ideasSharing of views and ideas

◦ Talent improvisationTalent improvisation

◦ An understanding of diverse marketAn understanding of diverse market

Globalization: Globalization: Cross border movement of people, goods and data Cross border movement of people, goods and data brings more and more cultures into contact with one another and brings more and more cultures into contact with one another and increases the potential of cross culture communication.increases the potential of cross culture communication.

Verbal Communication Differences

1.Words1.Words

2.Voice2.Voice

Non-Verbal Communication Differences

Case In Point : Eye Contact

In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.

Blocks to Cultural Communication

1. Ethnocentrism : Inability to accept another culture's world view;

"my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."

4.Cultural Blindness: Differences are ignored and one proceeds as

though differences did not exist; e.g., "there's no need to worry about a

person's culture

5.Cultural Imposition: Belief that everyone should conform to the

majority; e.g., "we know what's best for you, if you don't like it you can

go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and

off-putting in some cultures.

Business AttireBusiness Attire

Selecting and Presenting Business Gifts

How do you do it?

• The handshake should be firm.

• While shaking hands establish eye

contact and

always smile

• The person who initiates the

handshake is the

one who closes it.

Welcome Topics & Topics to Avoid during Conversation

Welcome Topics & Topics to Avoid during Conversation

TEN Pre-cautions in Cultural CommunicationTEN Pre-cautions in Cultural Communication

1.1. Slow DownSlow Down2.2. Separate QuestionsSeparate Questions3.3. Avoid Negative QuestionsAvoid Negative Questions4.4. Take TurnsTake Turns5.5. Write it downWrite it down6.6. Be SupportiveBe Supportive7.7. Check MeaningsCheck Meanings8.8. Avoid SlangsAvoid Slangs9.9. Watch the humourWatch the humour10.10. Maintain EtiquetteMaintain Etiquette

Success Rate will Increase

Success Rate will Increase