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By: Group A-1

MAUSAM KUMAR SINGH

SWATI KUMARI

HIMANGSHU MAHTO

LOKESH RANJAN


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COMPANY PROFILE

CEO

YEAR OF ESTABLISHMENT

TYPE

INDUSTRY

HEADQUARTER

Public Company

Electrical

Mumbai,India

Laurent Demortier

1878


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We strive to create lasting value for all our stakeholders

through extraordinary efforts. With integrity,

imagination and respect for individuals..

Vision:


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Crompton Greaves corporate mission is to create value by

providing integrate solution and superior knowledge based

product service for its global customers in the T&D

(Transmission & Distributions) of electricity market.

Misson:


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Primary Objective

To study the effectiveness of marketing activities

of Crompton greaves ltd.

Company Objectives:


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Secondary Objective

To give the suggestions regarding those problem to

the company.

To study the various factors that influence the

consumer purchases the product of Crompton

greaves ltd.


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Achievement and Recognitions.

The manufacturer of the largest rating of power transformer(320 MVA)to leave Indian shores

The first Indian company to introduce Polycrete insulation

technology for medium-voltage outdoor dry type-voltage apparatus;

The first Indian company to develop silicon-free electrical

stampings,and to introduce low-voltage induction motors with

silicon-free electrical stampings;

The first company to develop brushless DC motors for fans used in

Indian Railways.

First ISMS - Information Security Management System

certification in Engineering sector.


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Annual Intellectual property Award for Design 2010-11

CII National Award (Excellence in Innovative energy saving

product) 2010

DSIR National Award (Best R&D Efforts in industry) 2007

Golden peacock Award (Innovative product service) 2007-08

India Power award (1200kV class capacitive voltage

transformer) 2009

Awards:


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4 ps


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PRODUCT

Power systems

Transformers & reactors

Switchgear products

Transformer & switchgear components

Industrial systems

Motors:high /low voltage AC & DC

Generator AC/DC

Traction motors

Consumer products

Fans

Appliances

Lighting

Pumps

Wiring accessories


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PRICE:

Premium price but affordable

Prices are determined as per the terms of negotiation

incase of industrial goods


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PLACE

20 manufacturing divisions

Widely presence in the different regions of differentcountries


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Crompton greaves is completely focused on market.

To ensure that its objectives are fully realized it has

launched two consumerdriven initiatives:

The first christened CG-MILE- Crompton greaves

marketing initiatives towards leadership excellence.

The second is based on broad-based customer meet.

PROMOTION


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BCG MATRIX


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STAR

Consumer AppliancesSwitch gear

QUESTIONMARK???

Commercial motorsIndustrial driver

systems

CASH COW

Transformers

Diesel engine Pumps

DOG

Battery operated

vehicleRailway signals

HIGH

LOW

LOWHIGH

RELATIVE MARKET SHARE

GR

O

T

H

R

A

T

E


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PORTERS 5 FORCES MODEL


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Threat of new entrants-Relatively less

Bargaining power of supplier-very high

Bargaining power of Buyers-very less

Threat of substitutes-Nil

Competitive rivalry within the industry-Moderate

PORTERS 5 FORCES MODEL


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SWOT ANALYSIS


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O Wide product range

O Major presence in domestic power market

O Highly committed engineering technical and managerial

manpower

STRENGTH:


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Technology development constraints.

Limited financing capacity

WEAKNESS


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Growth rate of economy

Boosts to power transmission sector

OPPORTUNITIES


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Delay/deferment of projects, adverse impact on domestic

business.

Technology leaders unwilling to share new technologies

and insisting on their terms/imposing licensing restriction

on territories.

THREATS


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Profit & Loss A/C As at 31-03-2012 As at 31-03-2011


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Profit & Loss A/C As at 31-03-2012 As at 31-03-2011

INCOME:(Cr.)

(Cr.)

Sales and services 11615.12 10331.35

Less: Excise duty (366.54) (326.24)Revenue from operations 11248.58 10005.11

Other income 62.76 113.32

TOTAL REVENUE 11311.34 10118.43

EXPENSES:

Cost of raw materials and components

consumed and construction materials

6443.31 5174.24

Purchases of stock-in-trade 1265.47 1190.19

Changes in inventories of finished goods,

work-in-progress and stock-in-trade

(23.79) (95.57)

Employee benefits 1466.21 1181.14

Finance costs 56.70 34.34

Depreciation and amortisation 259.96 193.63

Other expenses 1293.74 1211.33

TOTAL EXPENSES 10761.60 8889.30

As at 31-03-2012 As at 31-03-2011


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As at 31-03-2012(Cr.)

As at 31-03-2011(Cr.)

Extraordinary item --------------- (38.12)

PROFIT BEFORE TAX 549.74 1191.01

TAX EXPENSES:

Current tax 216.77 293.11

Deferred tax (34.63) 16.88

PROFIT AFTER TAX 367.60 881.02

Continued..

Balance Sheet As at 31-03-2012 As at 31-03-2011


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Balance Sheet As at 31-03-2012 As at 31-03-2011

SHAREHOLDERS FUNDS:

(Cr.) (Cr.)

(a) Share capital 128.30 128.30

(b) Reserve and surplus 3482.64 3146.38

MINORITY INTEREST 15.66 15.72

NON-CURRENT LIABILITIES:

(a) Long-term borrowings 616.26 303.10

(b) Deferred tax liabilities 135.59 124.43(c) Other long-term liabilities 170.64 207.17

(d) Long-term provisions 64.70 58.74

Total Non-Current Liabilities 987.19 693.44

CURRENT LIABILITIES:

(a) Short-term borrowings 368.59 92.39

(b) Trade payables 2107.58 1858.47

(c) Other current liabilities 1361.25 1007.57

(d) Short-term provisions 313.99 346.63

Total Current Liabilities 4151.41 3305.06

Continued As at 31-03-2012 As at 31-03-2011


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Continued As at 31 03 2012 As at 31-03-2011

NON-CURRENT ASSETS:(Cr.)

(Cr.)

(a) Fixed assets

(i) Tangible assets 1181.88 1345.73(ii) Intangible assets 926.38 485.71

(iii) Capital work-in-progress 109.70 104.19

(iv) Intangible assets under development 39.57 5.57

(b) Non-current investments 285.26 271.90

(c) Deferred tax assets 186.89 108.42

(d) Long-term loans and advances 34.17 59.37

CURRENT ASSETS:

(a) Current investments 501.15 402.81

(b) Inventories 1223.27 1189.25

(c) Trade receivables 3143.26 2542.72

(d) Cash and cash equivalents 497.59 298.40

(e) Short-term loans and advances 488.06 376.44

(f) Other current assets 148.02 98.39

Cash Flow Statement As at 31-03-2012 As at 31-03-


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Cash Flow Statement As at 31 03 2012 As at 31 032011

CASH FLOWS FROM OPERATING ACTIVITIES(Cr.) (Cr.)

Profit before taxes 549.74 1229.13

Depreciation and amortisation 259.96 193.63

Allowance for doubtful debts and advances 10.41 7.98

Interest expenses 57.63 35.21

Interest income (10.36) (14.28)

Income from investments (net) (0.05) (0.06)

Profit on sale of investments (net) (16.11) (16.91)

Unrealised exchange (gain) / loss (net) (2.58) (17.04)

Unrealised foreign exchange gain on consolidation (net) 35.73 (14.62)

Loss / (Profit) on sale of fixed assets (net) (5.71) (2.53)

328.92 171.38

Operating profit before working capital changes 878.66 1400.51

Changes in working Capital (227.73) (507.03)

Cash (used in) / from operations 650.93 893.48

Direct taxes paid (net of refunds) (243.59) (334.26)

Minority interest in income 0.65 (0.37)

Share of profit / (loss) in associate companies 5.34 8.02

Continued As at 31-03- As at 31-03-2011


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Continued. As at 31 032012

As at 31 03 2011

CASH FLOWS FROM INVESTING ACTIVITIES

(Cr.) (Cr.)

Add: Inflows from investing activities

Sale of fixed assets 326.82 113.91

Cash and cash equivalents acquired pursuant to

acquisition of subsidiary companies

11.24 1.09

Interest received 11.18 14.17

Income received from investments (net) 0.05 0.06

349.29 129.23

Less: Outflows from investing activities

Purchase of fixed assets (372.35) (746.13)

Purchase of investments (net) (83.02) (85.18)

Changes in investment in associate companies (5.34) (19.04)

Acquisition of subsidiaries and associates (350.88) (34.85)

(811.59) (885.20)

Continued As at 31-03-2012 As at 31-03-2011


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Continued. As at 31 03 2012 As at 31 03 2011

CASH FLOWS FROM FINANCING ACTIVITIES

(Cr.) (Cr.)

Changes in minority interest ------ 11.42

Proceeds from long-term borrowings 729.33 346.08

Less: Outflows from financing activities

Changes in minority interest (0.06)

Repayment of borrowings (306.58) (383.98)

Interim dividend paid (102.52) (102.43)

Corporate dividend tax (16.75) (17.03)

Interest paid (55.26) (35.38)

Net cash (used in) / from financing activities 248.16 (181.32)

NET INCREASE / (DECREASE) IN CASH AND CASH

EQUIVALENTS (A+B+C)199.19 (370.42)

Cash and cash equivalents at beginning of the

year

298.40 668.82

Cash and cash equivalents at end of the year 497.59 298.40

Ratio


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YEAR 2010-11 2011-12

CURRENT ASSETS

4908.01 6001.35CURRENT LIABILITIES

3305.06 4151.41CURRENT RATIO

1.48 1.45

YEAR 2010-11 2011-12

Net Profit 881.02 367.6

Total Capital Employed 3408.86 4002.88

ROCE 25.84 9.18

Ratio


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YEAR 2010-11 2011-12

Long term Debt 303.1 616.26

Equity 3274.68 3610.94

Debt- Equity Ratio 0.09 0.17

YEAR 2010-11 2011-12

Interest on loans 34.34 56.7

PBDIT 1457.11 866.4

Interest Coverage Ratio 42.4 15.3


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1.Recruitment & selection

O Pre-application Process

O Post-application Process

OInterview

HR POLICIES


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2.Training & development

For managers-business leadership programme

Seminar

Conference, workshop

Leading institutes.


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3.Performance appraisal

360 degree performance appraisal.

Behaviorally anchored rating scale.

4.Compensation & benefits

Salary

Bonus

TR,DA.


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5.WELFARE & HEALTH FACILITIES

Medical check up.

Sports facilities

Recreation centre.

6.WORK CULTURE

Individual freedom to work

Learn new concepts.


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Corporate Social Responsibility

Improve infrastructure facilities of schools through renovation of

school buildings , providing amenties and financial subsidies for

better teaching staff.

Company is spreading awareness about HIV/AIDS though different

programs and events

CG is also a key participants in udaan aprogramme initiated by

govt. of India together to improve professional skills of students from

the state of Jammu & Kasmir


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OUR REFFERENCES:

WWW.WIKIPEDIA.COM

WWW.MONEYCONTROL.COM

WWW.CROMPTONGREAVES.COM
http://www.wikipedia.com/http://www.moneycontrol.com/http://www.cromptongreaves.com/http://www.cromptongreaves.com/http://www.moneycontrol.com/http://www.wikipedia.com/


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