croma
TRANSCRIPT
India’s 1st national, specialist retail chain for consumer electronics and durables.
Hundreds of brands, thousands of products, a mind-boggling range of features… which one do you choose???
6000 products
About CROMA
Widest range of products
We help you buy A name you can trust Customer
commitment Great deals and
offers A first of its kind Croma is the 1st of its
kind
Why Croma
The first Croma store was launched in Juhu, Mumbai on October 9, 2006.
100% subsidiary of Tata Sons
Infiniti Retail Limited
Megastore 10,000 sq.ft
8500 sq.ft-Retail outlet
1500 sq.ft.- Warehouse
Classification
Adjacent PVR Cinemas Dedicated Escalators In front Food Mall 11am to 8.30pm
Location
Woolworth, Australia
Central Distribution, Bhiwandi
System- S 400
Distribution
12 lakhs/day No individual targets
Targets & Margins
Targets
IT 33%
Entertainment 27%
Others 40%
Computers Gaming Home
Entertainment Communications Large Appliances Small Appliances Imaging
Categories
4ft-5ft 1st Premium Brands 2nd Average Brands 3rd Stocks Off white,
Perforated, Steel & Fibre material
Tagged Leased
Gondolas
Direct lighting Spot lighting
Lighting
Ceiling
Flooring
Security
Fliers Danglers Wallpapers Flex Kiosks
Visuals
Visuals
Merchandise
PLANOGRAM
LAYOUT.xps