cro partnering presentation -mentus (nov 2013)
TRANSCRIPT
Mentus Partnerships
Global Reach
Next Door Service
2
Mentus Services
Marketing
• Branding / Positioning• Integrated Marketing
– Advertising– Collateral / Direct Mail– Interactive Strategies
• Product Launch• Interactive Marketing
– Websites– Apps
Investor Relations
• Annual Reports• Online Annual Reports• IR Websites• IR Apps• Social Responsibility Reports• Capital Campaigns• IPO Support
• Marketing and investor communications for over 32 years• Shaping brand perception and building market value
Mentus Project Development Process
3
INTERACTIVE
DESIGN
Design• Client feedback into design • Integrate photos and copy • 3 proofing rounds
Objective: Integrate client feedback to refine final design
Design• Refine website concept • Build out website• Determine final content details• Acquire images and videos
Objective: Align total content with design
DEFINITION
Definition • Concepts developed (3 min.)• Frame look and feel
Objective: Integrate client input into design phase
Definition • Develop information architecture • Create 3 interactive concepts • Establish interactive vocabulary• Landing and home page options
Objective: Integrate client feedback into design
DISCOVERY
Discovery• Determine project parameters• Conduct research• Develop Creative Brief
Objective: Achieve consensus on key messaging
Discovery• Determine interactive requirements and objectives• Select interactive media assets• Evaluate competitive websites
Objective: Achieve consensus on Annual Report objectives
Own Client Relation
Retain Client Relation
Delivery• Supply camera-ready art, production and proofing• Obtain Clint approval
Objective: Document printed and delivered
Delivery• Programming • Integrate final copy, photos, charts, etc. • Test and upload site
Objective: Online Annual Report live
DELIVERY
Partnering Components
STRATEGY
OBJECTIVES
HOSTING
OBJECTIVES
Partnering Drivers• Instant access to new customers and markets
– "If I move into a market myself, it could take years, If I do it with a partner, it could take months.”
Gene Slowinski, Rutgers Graduate School
partner at Alliance Management Group
• The halo effect– "Doing an alliance deal with a major player clearly adds credibility to a
smaller organization, even if it doesn't have a bottom-line effect.”Barry Sloane, CEO of Newtek Business Services
• Supply of additional capital • Access to technology or manufacturing processes • Access to established business relationships.• Broaden sales footprint beyond established regions• Mitigate business risk
National and Multi-national Reach• World’s primary mobile channel access: CDMA – Qualcomm• World’s largest prescription company – MedcoHealth• World’s older aerospace company – Curtiss-Wright• World’s largest automotive parts company – Delphi• World’s largest jewelry company – Signet Jewelers• World’s largest food services company – Sysco• World’s largest pork company – Shuanghui• Largest hydroelectric company in China – China Hydroelectric• First U.S. company on Japanese exchange Medicinova• First commercial biotech company – Hybritech• First cancer drug in 22 years – Biogen Idec• Leading U.S. skilled nursing provider – Genesis Healthcare• Leading global EMS provider – Sanmina• Leading global supply chain company – Ryder System
Select Investor Clients
Partners
• Abernathy MacGregor– Investing and M&A Deal Websites
• Feinstein Partners• LSNye Visualization• MavisMedia• MotionStrand• Q4 WebSystems
– Corporate and Investor Websites
• Radio Ranch• Thomson Reuters• West Coast Projections• Wordanista
Abernathy MacGregor
• One of a small group of high-end corporate, strategic, and financial consultancies– Founded in 1984, based in New York, with offices in Los
Angeles, San Francisco and Houston
• Huge deal-maker: – Advised on 31 deals globally worth more than $66 billion in the
first half of 2013
• Works with partners when special expertise is needed in specific countries– International network of 10 agencies in 21 cities on four
continents
Abernathy Deals
Shuanghui International
Q4 WebSystems
Q4 is the market leader in online
Investor relations, social media &
mobile solutions:
• Corporate & IR Websites• Tablet and Phone Mobile Apps• Social Media Integration• Webcasting & Conference Calls• Best Practice Consulting
Customized to your unique needs.
• Established 2006• 45+ employees• +300 clients• Global brands• Fortune 500
clients• REIT experience• NYSE subsidy
partner
Q4 - Sample Clients
Q4 - 3 Screen Solution
DesktopBest Practice IR Website
TabletBrowser App Delivered through
Mobile Browser
PhoneBrowser App via Mobile Browser
Curtiss-Wright
14
Curtiss-Wright
15
16
IR Site Before
17
Ryder Investor Website
17
18
Agency Positioning
• Unequaled market background– Three decades of investor positioning and marketing positioning
• Expertise positioning companies for capital markets– Nearly 150 IPOs, along with their road shows.
• World-class integrated strategic branding, design– Robust design process systemizing creative process– History of over 32 years with 15,000 projects, 600+ ARs– Award-winning annual report design
• Unparalleled client service– Long standing client relationships – We adapt to your way of working– Budget and time sensitive
Mentus Partnerships
Global Reach
Next Door Service