crn intelligence subscription package

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Subscriptions 2014

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CRN Intelligence Subscription Package

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  • 1. Subscriptions 2014
  • 2. Tailored and in-depth reports based on wider market trends and issues impacting the channel. Equips vendors with the knowledge to increase channel revenues, improve their partner proposition and gain a competitive edge on their peers. Our position as an independent commentator and analyst allows a close and honest relationship with the channel. Reach of the reader databases of both CRN and Computing allows access to the largest database of VAR, integrators, MSPs and ISVs which can be used in conjunction with unparalleled access to over 280,000 senior IT decision makers.
  • 3. Why Subscribe? Competitive advantage: Offers business critical information to stay ahead of your competition. Significant cost savings: Allows you to benefit from outstanding value packages. Increase channel revenue: Grow your return from current partners and attract new ones. Exclusivity: The IT Buyers guide will be sold to only 20 companies to ensure they can take full advantage of the findings. Access to Sara Yirrell: Exclusive access to the most respected voice in the industry.
  • 4. The Reports IT Buyers Guide Mobility Report Vendor Report Education Report Top VARs Public Sector Report A unique study into the reality of IT procurement in the UK and how VARs are selling to their customers. Benchmarks and rates vendor performance based on detailed feedback from 320 UK resellers. The essential guide to the 100 largest resellers operating in the UK & is the most eagerly anticipated ranking list all year. MSP Report The 2014 report will drill down into specific managed services (i.e. storage-as-a-service) and assess the opportunities they provide. Insight into what VARs believe the benefits are of selling mobility solutions, cross checked with the actual end user hot buttons. A comprehensive overview of a broad and varied market that remains one of the most important sectors for the channel. Invaluable insights into the budget outlook of frontline government IT chiefs, what they intend to spend their budget on and with whom. Healthcare Report A unique insight into what NHS trusts and other healthcare bodies will require from their technology partners and what the channel needs to do in the future.
  • 5. A unique study into the reality of IT procurement in the UK and how VARs are selling to their customers.
  • 6. The IT Buyers guide is written for vendors to empower their partners and increase revenue from their channel. The report uncovers who the key decision makers are, what influences them and if the remit has changed from the traditional 'IT department' to multiple roles within the company. The results are then matched against a mirror survey of leading VARs looking at how they are presently selling to their customers.
  • 7. Areas covered include: The decision makers VARs need to target within end users Analysis of procurement cycles between private and public sector What end users consider most important when picking a supplier Why some companies buy direct and what the IT channel can do to change this Where VARs should be spending vendor marketing funds to best deliver ROI
  • 8. CRN is uniquely positioned to execute this study as Incisive Media also publish Computing and Financial Director which provide access to 280,000 IT decision maker & 50,000 FD's respectively. Primary groups researched: 300+ IT Directors/Managers - Public and Private sector 100 FDs - Enterprise to fast growth SME 100 VARs - MD/Senior management - 25% from CRN Top 100 VARs 1.35 billion - collective IT spend of CIOs and FDs involved in the project.
  • 9. Standard Version - 5,995 Report Online Tool Kit Action - 30,000 words - 70 pages - Bespoke Survey - HTML email for partners Vendor can present report and personalised survey findings to key partners Premium Version - 11,995 Report Online Tool Kit Action Presentation - 30,000 words - 70 pages - Bespoke Survey - HTML email for partners CRN analyses results of bespoke survey Sara Yirrell presents results at vendors partner conference
  • 10. The largest ever independent survey of UK resellers and the most authoritative ever study into partner programmes.
  • 11. The ultimate guide to how vendors can improve their partner proposition to get more from their existing ecosystem and attract new partners. 320 resellers took part with feedback being completely anonymous so they could say exactly what they think of the vendors they work with.
  • 12. Benchmarks and ranks 50 leading vendors on 7 key service areas: Product Quality Quality of Account Management & Staff Effectiveness of Accreditation & Training After-Sales and Technical Support Rebates & Margin Retention Demand Generation Programmes/ Funding Channel Commitment and Leadership
  • 13. 2 page profile of every vendor so you can understand the strengths & weaknesses of your competition as well as your own results. Year on year analysis and comparisons will be included.
  • 14. Standard Version - 6,495 150+ pages Executive summary & methodology 2 page analysis of all 7 service areas 2 page analysis of each of the 50 vendors Review of how you compared against your competitors Consultancy Edition - 12,995 The most thorough possible look into how you are serving your channel. Investigate in detail your performance in each service area, how you compare against the competition, what type of partners you are serving best/worst and why. Concludes with 12 actionable points. Stage 1) Standard report provided Stage 2) Call with CRN to discuss hot topics for bespoke research Stage 3) CRN Provides extended report with 40+ bespoke analysis Stage 4) CRN will present findings to your management team, provide action points and discuss the findings in detail.
  • 15. Part 1 Top 100 list CRN Top VARs is the essential guide to the 100 largest resellers operating in the UK and is the most eagerly anticipated ranking list all year. Based on revenue performance, the guide includes details on each of the entrants along with yearly comparison. Now in its 4th year, the report will also provide crucial analysis on emerging market trends. Part 2 End user study 300+ end user survey The research covers exactly what end users want from their partners and how well they are being served. Invaluable research for vendors to understand how they can better support their channel to in turn support their customers more effectively. Cost: 1,745
  • 16. The first MSP Report in 2013 took a ground-breaking look at how the UK MSP market compared to the US, if the US provides the right framework for the UK to follow and the challenges & opportunities MSPs in both territories are facing. The findings revealed the UK market, although established, is in a constant state of flux and although the market is destined to grow more knowledge is required to determine the best model and approach for MSPs. Cost: 1,745
  • 17. The 2014 report will drill down into specific managed services (i.e. storage-as-a-service) and assess the opportunities they provide. Detailed intelligence will be generated from research surveys into both MSPs and end users and further intel will be gleaned through interviews with end user CIOs and key VAR MDs. International trends will also be identified using our access to EMEA and the US through Channelnomics, operated by CRN UK. Cost: 1,745
  • 18. Mobility Report 2014 Are VARs seeing demand for mobility solutions and if so which of their customers is this demand coming from? CRN will investigate whether it is: The public sector, with its austerity-focused remit to increase productivity? The private sector as it bounces back from delayed IT investment? The report provide insight into what VARs believe the benefits are of selling mobility solutions and will cross check this with the actual end user hot buttons. Cost: 1,745
  • 19. Mobility Report 2014 CRN will determine whether customer attitudes towards are mobility changing by speaking exclusively to senior IT managers across both the public and private sector. CRN will be researching the following groups for this report; Survey to 100 Top UK VARS Survey to IT Managers & CIOs across a variety 1 on 1 interviews with selected end user CIOs and VAR MDs to discuss results. Cost: 1,745
  • 20. Education Report 2014 Launched in January 2014, this landmark piece of research provided a comprehensive overview of a broad and varied market that remains one of the most important sectors for the channel. A detailed survey of more than 50 schools, colleges, universities, and other education bodies offered an overarching insight into the budgets and investment priorities of IT decision makers. The anonymous nature of our research also afforded our respondents the opportunity to tell us what they really think about a range of pressing issues. Cost: 1,745
  • 21. Education Report 2014 Education CIOs offered candid feedback on topics including the plus points and pitfalls of trends such as cloud, BYOD, and shared services; what they see as their role in providing technology to students; and what their best and worst experiences of suppliers are. In addition to our top-down research we also conducted a number of on-the-record in-depth interviews with IT decision makers who talked in detail about spending levels, investment plans, and what they look for in an IT partner. Freedom of Information requests to a variety of nurseries, schools, colleges, and universities also provides a snapshot of the budget outlook of the education sector, and shines a light on who some of the leading resellers in this sector are. Cost: 1,745
  • 22. Public Sector Report 2014 Launched last year, the Public Sector Report offers invaluable insights into the budget outlook of frontline government IT chiefs, what they intend to spend their budget on and with whom. Freedom of Information requests provide detailed information on how much as many as 100 local authorities across the UK have had to spend on IT in each of the last two years, as well as a breakdown of their leading suppliers. A survey of hundreds of IT chiefs at public sector bodies of all types sheds light on their pain points and priorities, as well as what technologies they will be investing in, and how trends like cloud and BYOD may affect them. Cost: 1,745
  • 23. Public Sector Report 2014 Our data and analysis provides a root-and-branch analysis of the public sector procurement landscape and addresses questions such as: How much has austerity eaten into frontline public sector IT budgets? What are CIOs buying, and are decisions fuelled purely by necessity, or is there scope to invest in innovation and driving efficiencies? What do public sector IT chiefs look for in their IT partners; will cost always be king, or can suppliers differentiate themselves in other ways? Who are the biggest channel players in the local government space, and how do they stack up against their rivals? Cost: 1,745
  • 24. Healthcare Report 2014 Following on from the success of the Public Sector Report and Education Report, CRN will launch an in-depth study of the healthcare segment this year. Austerity is affecting all corners of the public sector, but few can be set for as radical a shift as the NHS; power is being devolved and the private sector are seemingly playing a bigger role than ever in the provision of public health services. Our research will offer a unique insight into what NHS trusts and other healthcare bodies will require from their technology partners and what the channel needs to do in the future. Cost: 1,745
  • 25. Healthcare Report 2014 A survey of healthcare IT chiefs will offer an overview of how much technology budgets are being compromised, and what technologies are being prioritised for investment. One-on-one interviews with CIOs, resellers, and market analysts will also offer an in-depth snapshot into spending levels, investment plans, and what VARs need to do to succeed in this key market. Freedom of Information requests from a variety of healthcare bodies will provide a valuable snapshot of who some of the leading reseller suppliers in this sector are. Cost: 1,745
  • 26. Calendar February IT Buyers Guide Education Report March Vendor Report May Mobility Report June Public Sector Report October MSP Report November Healthcare Report Top VARs
  • 27. Packages IT Buyers Guide Vendor Report Top VARs Silver Standard Version Standard Edition Included Gold 1 Premium version Standard Edition Gold 2 Standard Version Platinum Premium version MSP Mobility Education Public Sector Report Report Report Report Healthcare Report Total Cost Subscription Cost Select 3 of the 5 reports 19,220 15,995 Included Select 3 of the 5 reports 25,220 19,995 Consultancy Edition Included Select 3 of the 5 reports 25,720 19,995 Consultancy Edition Included All 5 reports 35,210 24,995 Platinum Bonus: Platinum subscribers will receive a 1 hour session with Sara Yirrell, CRNs Executive Editor and author of the IT Buyers Guide to discuss the implications of the overall research findings for your channel business and the opportunities they present.
  • 28. Subscriptions 2014