CRM Officer Training 03th ~ 05th May’12Atul Auto Ltd.Shapar, Rajkot

Conducted by :- Mr. C L Patel. Mr. Swapnil Kokude (Service Trainer) Mr. Yogesh Ranjan (AGM Marketing) Mr. Prasant Parashar (Warranty)

Sr no

Name of participant Dealership name Place Designation Feed back from

participant

1 Shweta Thakur Regional Office Ranchi CRM Excellent

2 Saurabh Kumar Singh

Regional Office Delhi & NCR

CRM Excellent

3 Vinay Morabad Regional Office Bangalore

CRM Excellent

4 Brijesh Denganda

HO Rajkot CRM Excellent

5 Sanjeev Kumar P

Regional Office Cochi CRM Excellent

6 Chhabil Parmar Regional Office Ahmedabad

CRM Excellent

Objective :

To bring insight & deeper understanding of AAL Service Vision & Mission,

CRM officer’s functions & core responsibilities

To enhance knowledge on our product & dealership after sales functions

To build capability for developing CRM functions at dealership level

AALCRM

CRMCRM

CRM

CRM

End customers & dealer CRM

Well - Come & Objective of the program

Explaining Purpose of CRM

Company Profile

Manufacturing Facility At AAL

How to Get Perfection

Understanding Vehicles Features

Video Clip of How Engine Runs

What is the Four Stroke Engine

Role & Responsibilities of CRM

CRM Officer Functions

Understanding Important Of Annexures

How to talk with customer & rating them ?

Understanding Our Customer Profile

Types of Customers

Participants Concentration

Service Vision & Mission

Explaining Warranty Policy & Procedure

How to fill warranty claim form

Important of Enquiry and Retail

Group Photo At AAL - Rajkot

Dealership Visit At Somnath Auto Agency, Rajkot

Explaining AAL Product Sales and Finance Process

Dealership Visit At Somnath Auto Agency, Rajkot

Understanding Spare Part Business

Dealership Visit At Somnath Auto Agency, Rajkot

Understanding WRC form and Express Bay Check List

Dealership Visit At Somnath Auto Agency, Rajkot

Understanding AAL Special Product “CHAKKADA”

Dealership Visit At Somnath Auto Agency, Rajkot

Discussion On Dealer Workshop Process

Group Photo At Dealership

Enjoyed Delicious Dinner At Sarovar Hotel

Thank You !