CRM in Higher Education - April 6th 2011

CRM in Higher Education - April 6th 2011

Mark Peplow – Fujitsu SaaS PracticeChris Atwood – Salesforce.comSimon Parker – KTC Director, Cardiff University

© Copyright Fujitsu Services Limited 2010

INTRODUCTION TO SALESFORCE.COM

Chris Atwood

2 FUJITSU EYES ONLY

Why isn’t all enterprise

software like Amazon.com?

2000 2011

Why isn’t all enterprise

software like

?

“The Facebook Imperative”: The World Has Changed

Desktop

Location Unknown

Windows/Mac

Self-integrated

Click

Pull

Tabs

Amazon.com

2000

Smartphone/Tablet

Location Aware

Android/iOS/Java/Ruby

Marketplace

Touch

Push

Feeds

Facebook

2011

Our Mission: Cloud Computing Driver, Catalyst & Evangelist

1960sMainframe

1980sOn-PremiseClient/server

TodayEnterprise Cloud

Computing

Qua

rte

rly R

eve

nu

e (

$M

)

Revenue through fiscal quarter ended 01/31/11

FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

First Cloud Company to Exceed $1.8 Billion Annual Run Rate29% Revenue Growth Y/Y in Q4 FY11

$1.8 Billion+ #4Fastest Growing Company

2010Annual Revenue Run Rate

Paying Customers92,300+92,300+

FY2006 FY2007 FY2008FY2003 FY2004 FY2005 FY2009 FY2010 FY2011

Strong Growth in New Customers

The Cloud Computing Model

Multi-tenant

Automatic Upgrades

Pay-as-you-go

Real-time

5x Faster

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

The Cloud Computing Test

Other vendors

Hardware/Software Costs ? £0

Automatic Upgrades ? 3 per year

Scalability ? Instant

Democratic ?1/3 small business

1/3 midsize business1/3 large business

Apps Marketplace ? 1000+ apps

Energy Efficiency ? .09 grams CO2/transaction

228,000+ hours community service

9,500+ non-profit organizations

$21 million + grants

1%Time

Equity

Product

CRM IN HIGHER EDUCATIONMark Peplow

CRM Aims

Single 360 View of…students, corporations, Schools, faculty staff, parents…

improve the quality of communications improve the value of those touch points allow new opportunities to be pursued reduce the cost of maintaining the contact information. provide accurate information allow cross-functional views of information facilitate cross-functional activities ensure that all information is secure and recoverable

12

IT Challenge

Events/ Conference

Short Course

Pre-Application

Placements

AdmissionsStudent RecordsAccommodation

Finance

Student Portal

Shared Services Business

Development

Project Management

CampaignManagement

ContactDatabases

Web sites

Constituent Relationships and growing channels

Faculty & Staff

Students

Recruit Retain Engage

Other Supporters

Parents CorporationsKTC,

InnovationCentre

Phone Email Web Chat Social Media

Admissions, Student Records, Accommodation, Finance

Over 1,700 Education CustomersUniversities, colleges and Education sector NFP institutions

CARDIFF UNIVERSITYSimon Parker