crm in 2016 top new features to lead your company to a competitive crm victory!

CRM in 2016 Top New Features to Lead your Company to a Competitive

CRM Victory!

CRM System in the 2015

60-70% of CRM systems failed to meet marketing expectations!

…..this means nearly 60-70% of Companies are failing to find external Company information with the existing CRM systems.

Why???

CRM System in the 2015

10-25% of CRM projects just met expectations; but couldn’t deliver terrific upswings in sales &

conversions!

Why???

Why CRM System fails?

CRM System 5 years Ago

Then

CRM was just a reporting activity & was all about - • Building list• Customize campaigns• Record individual contacts • Desktop applications that worked

as contact managers • Applications with or without a

shared database• Phone based conversations , email

communications • each customer-centric

communication and offers that were stored in a sequence

Well, that’s just the basic minimum of a

reporting task that led trash and junk

information clog the CRM database

An email thread Or phone calls

CRM was just about -

CRM System After 5 Years

Now

CRM is about

• Integrated plug-in apps (in thousands)

• Customizable CRM programs for each target customer

• Cloud based CRM deployment rather on premise

• Updated collaborative CRM platforms driven by more employees but for it’s customer- just one relationship

• Upselling & cross-selling opportunities, not just SALES

• CRM databases with a constant stream of quality customer data

This urged for more two-way dialogue in social media, social sharing, with more

opinions & customer relationship

management leverage in social media sites


Marketers figured out that today’s customers lives in social media; hence, they need to re-invent the CRM to design social experiences & improve customer research & insight!

More than half of the CRM projects

failed to meet expectations due to

lack of customer insights!


Here comes the new Social CRM – one step ahead to get closer to the customers !

Social CRM System At Work

Dynamic social CRM integration with current web technology (web 2.0) & design can optimize company product lifecycle generated from the customer point of view


These findings are successfully processed to build solid CRM building blocks with the help of a consistent roadmap figured out

Social Organizations

Social Strategy

Social Operations

• Implementation strategy • Re-design building blocks • Design & develop tools • Adapt and monitor


With social CRM tools into the CRM platforms, it’s easy to identify customer issues in real-time than ever before


With social CRM apps, companies can track each consumer activity and engage them faster than before.


Marketers figured out that today’s sales & marketing personnel need collaborating in the cloud for file sharing, better sales and marketing activity streams based on an

automated process

An intelligent customer solution that determines the next best interaction with the customer based

on the context

Business Intelligence & Customer Engagement Solution

Here comes the New Dynamic CRM Cloud App that facilitates cloud-based document sharing to allow sales person access word & 365 apps directly from

CRM!

One shared drive for business to power business

intelligence without switching to

separate application

Multiple core task automation Automated CRM

data extraction

Embedded sales activities, accounts & opportunities as

per relevance

Benefits:

Business Intelligence & Customer Engagement Solution

More than 1 billion files per account

can be stored and as many as 10,000 users concurrently

can access file sharing system

Business Intelligence & Customer Engagement Solution at Work Mobile offline data sync experience facilitates built-in offline data sync

functionality to fetch live customer data updates even when connectivity is lost

Business Intelligence & Customer Engagement Solution at Work

Mobile offline Outlook App allows marketers to track and view emails and contextual CRM information of associated individuals of each tracked email in

Outlook

Well, that’s not all of the solutions to count upon.

Stay tuned for more prominent solutions &

updates on dynamic CRM 2016 arriving at

Quarter 4, 2015!

You need great enterprise apps for building customer relationships , tracking and solving problems faster than before. If you don’t want to lose out in this competitive marketing

game, implement your best architectural CRM tool now!

Data Courtesy: preact.co.uk, microsoft.com, azure.microsoft.com, searchcloudstorage.techtarget.com, business2community.com, thefutureorganization.com