1 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

“Critical Online Success Factors”

This Webinar will begin shortly

Audio Information: This webinar will be broadcasted via your computer speakers. If you are not able to use your computer speakers you can dial in with phone as below:

Access Code: 565-150-383

Australia:Toll-free: 1 800 190 906Long Distance: +61 2 9091 7604

New Zealand:Toll-free: 0 800 470 052Long Distance: +64 (0) 9 280 6305

23rd October 2014

2 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Share and WinWe’ll be randomly selecting a tweet from today’s webinar to win a $100 Amazon Gift Card

p.s we’ve loaded the deck with suggested tweets

3 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Willis Li, Solution Manager, Dynatrace

David Badger, Solutions Architect, Ecetera

23 October 2014

Critical Online Success Factors

4 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Insert

image here

Jeremy Clarkson

Speed has never killed anyone.

Suddenly becoming stationary,

that's what gets you.“Tweet this: 83% of customers expect websites to load in under 3 sec –

av AU load time is 6.9 sec #Dynatrace #OnlineSuccess

5 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Poor Performance Impacts Business Results

Tweet this: A one second delay costs Amazon.com $1.6 billion in

sales a year #Dynatrace #OnlineSuccess

6 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Case Study - Load time of more than 2 seconds has a big impact on Nordstrom conversion rate

7 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Online Behaviours

8 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Third Parties

9 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Mobile Channel

Tweet this: App developers must now optimise for 156 device types to be

accessible to 80% of the market #Dynatrace #OnlineSuccess

10 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Android Fragmentation

Tweet this: There are 18,796 ‘distinct Android devices’ #Dynatrace #OnlineSuccess

11 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Bad Reviews Spread Fast

Tweet this: There were 1741

mentions on Twitter venting

about poor website experiences

in Australia last month.

#Dynatrace #OnlineSuccess

12 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Event

Readiness

Third Party

Readiness

Mobile Channel

Readiness

3 Critical Success Factors

13 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Event Readiness• Simple, quick & accurate load testing

• Rapid root cause analysis

14 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Pressure Testing Till You Break It

15 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Load test the way your customer interact with your application

Need to view performance from the outside-in

Spanning the entire application delivery chain,from the device to the data center

16 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Dynatrace Web Load Testing 360

1. Load testing with real browsers, not just HTTP(s)

2. SaaS based

3. Edge and backbone based monitoring

4. Application diagnostics and rapid root cause analysis

Hassle free licensing

No additional hardware

Preconfigured cloud

Reduced learning curve

17 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Third Party Readiness• Understanding third-party

contribution & managing impact

18 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Impact of Third Parties

19 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

• What 3rd parties do we have on our site?

• How are they performing?

• What happens if they go down? Can we identify and remove with immediate resolution?

Ask yourself

20 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

One betting agency might not make the race…

21 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

How Do I Manage Third Parties?

Use synthetic testing to proactively manage user

experience and track how it is being impacted by your own content and 3rd party content

22 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

How Do I Manage Third Parties?

Track Real User third party impact by using simple in

page instrumentation.

23 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Mobile Readiness• Mobile Site and Mobile App

Performance Analytics

24 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Mobile Optimisation is Essential

25 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

• A band-aid fix is better than an open wound…

Addressing the elephant in the room…

Tweet this: In a survey of local online retailers Dynatrace found only 9%

review mobile web load times #Dynatrace #OnlineSuccess

26 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

• But how many people are monitoring??

• Take our Poll.

So Who’s Monitoring

27 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

The Answer

Tweet this: 72% of marketers have a mobile app but only 16% are

monitoring them #Dynatrace #OnlineSuccess

28 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Mobile App Performance Dashboard

29 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Optimal user experience for every digital touchpoint

Visualize mobile sites and applications with End to End Transaction Flow

30 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

APM for Mobile made easy

31 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Event

Readiness

Third Party

Readiness

Mobile Channel

Readiness

3 Critical Success Factors

32 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

What About Me?

Visit dynatrace.com/performancetest

33 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Insert backdrop image

• Use the chat panel

• Twitter: @Dynatrace_ANZ

• Email: marketing.ap@dynatrace.com

Questions

Dynatrace Ecetera

Willis Li David Badger

34 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

• FOLLOW US

• LinkedIn: Dynatrace

• Twitter: @Dynatrace_ANZ

35 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

“Dynatrace’s excellent strategy and solution creation for APM across products exemplify the company's ability to pull together a broad product portfolio to address key user challenges.”

“Dynatrace has redefined application performance management. Dynatrace now has a capability not matched by any of its rivals, and the timing is auspicious given growing enterprise interest in use of the cloud.”

Dynatrace Industry’s Top Leadership Credentials

36 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Insert

image here

Customer Service Shouldn’t be a

department; it should be the

entire company

-Tony Hsieh

CEO, Zappos

“– Tony Hsieh

CEO, Zapposame

Dynatrace is a critical component

of ULTA’s ability to deliver a

consistent, reliable, high

performing guess experience.

Sales grew by 82.5%

Process time reduced by 50%”

“– Omar Koncobo

IT, Senior Manager, ecommerce Application Operations

37 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Who Uses Dynatrace in Australia / New Zealand?

Media and

EntertainmentEducation Financial

ServicesGovernment Health Travel E-Commerce

Telco

Utilities

Services

Provider

Retail

38 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace