crisis management - pra 304
TRANSCRIPT
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OF
A HONEY BRAND :
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BRAND ANALYSIS A company in Izmir
Promises for organic, healthy & economic
products
Gathers from different points in Aegean
Religion & distributes in Aegean Reigion
Honey, pollen & royal jelly selling
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RISK ANALYSIS Natural Disaster : In area of bee hives points
Aegean Reigion is over fault line, a threat
for factory building
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Health Problems : as a result of hiring
workers lack of health screening
Have an allergy againist sting
RISK ANALYSIS
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Environmental Factors : sourced from
unknowingly practices
Extreme agricultural spraying, using a
honeycombs again and again
RISK ANALYSIS
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Spoiled or fake product
A big allegation since the brand claims
being organic
RISK ANALYSIS
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Bee Pests
Varroa
Nosema
Bee Lause
Chalk Brood
RISK ANALYSIS
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Fake product
Glucose Syrup + Water + Honey Flavor
Real productGlucose+Sucrose+Fructose+Water+Variou
s
Acids
POTENTIAL CRISIS
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STAKEHOLDERS
CONSUMERS SUPPLIERS MEDIA
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Being calm & transparent
Instead of accepting or
ignoring the crisis,
supporting existing image
of the brand
STRATEGY
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Explanation about crisis in order to
Reveal ingredient of the products & to
show that we are aware of accusation
We do not fear to seen around
because
we are sure of ourselves.
PR ACTIVITIES
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Explanation
On the web site of brand
Press meeting with general manager,
brand manager, PR manager, production
manager and spokesperson of the brand
PR ACTIVITIES
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Opinion Leader
Uğur Dündar
Vedat Milor
PR ACTIVITIES
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To be given information about production
steps and ingredient of products by
production manager on TV programs
Economy programs
PR ACTIVITIES
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