crisis communications in real-time
DESCRIPTION
Using the CKSyme.orgTRANSCRIPT
Crisis Communications in Real-Time:Listen, Engage, Respond
2012 CoSIDAChris Syme @cksymeDr. Bill Smith @Doctor_BS
38%*…have social media policies
51%…have crisis communication plans
38%*…address social media in their plan
48%*…have a triage/response protocol for addressing negative/crisis comments.
15%…require registration or training to use social media on behalf of dept.
DNK*…how many social media accounts currently represent your organization?
42%*…use a social media management system (SMMS) or some kind of monitoring application(s)to listen
1. Start listening
2. Develop a social media policy
3. SMMS is the best
4. Register and train
5. Use a community manager (no silos)
Learn to Scale…
Available to CoSIDA attendees free from Amazon.com. JUNE 25-29
Search “Listen, Engage,Respond” on Amazon.com
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