crisis and emergency risk communication. learning objectives be able to –describe the components...
TRANSCRIPT
Crisis and Emergency Risk Communication
Learning Objectives
• Be able to
– Describe the components of a risk perception
– Describe what makes a risk/fear message successful
Why Risk?
Risk Perception
• Emotions• Processing of
information• Decisions• Behaviors
Factors that Influence Risk Perceptions
Risk Perception
Control
Familiarity
UncertaintyPersonal Stake
Benefits
Many more…
Risk Perception (Witte, 1992)
RiskPerceptio
nSeverity Susceptibil
ity
Risk Perception (Sandman, 1993)
Risk Perception
Hazard
Outrage
Severity and Susceptibility
Risk Perception (Sandman, 1993)
Efficacy
• Self
• Response
• Coping
Risk Perception and Attitude Framework (Rimal & Real, 2003)
Ris
k P
erce
ptio
n
Self-Efficacy
Avoidance Responsive
Indifference Proactive
Risk Communication: EPPM (Witte, 1992)
Message• Risk• Efficacy
• Perceived Risk• Perceived Efficacy
Protection Motivation
DefensiveMotivation
Message Acceptance
Message Rejection
No Threat = No response
Fear
(Danger Control)
(Fear Control)
External Message Processing
Outcomes Process
Risk v. Crisis (Reynolds & Seeger, 2005)
Risk• About unknown
• Persuasion
• Routine
• Sender/message centered
• Long-term
• Technical expert
• Controlled/Structured
Crisis• About current state
• Informative
• Nonroutine
• Receiver/Situation
• Short term
• Authority figure
• Spontaneous/Reactive
Crisis Communication (Seeger, 2006)
CERC
Pre-crisis
Initial Event
Maintenance
Resolution
Evaluation
“Plan” for a crisis.
Conclusion