crescendus™ | practical questions to determine pricing power
DESCRIPTION
Crescendus™ | Practical Questions to determine PRICING POWER Most Executive Teams get frustrated with their investments in Product Development, Marketing and Sales because all their investments and strategies do not yield the desired Revenue and Profit Margin Targets. To make it easier for CEOs, CFOs and Managers, we have listed a list of practical questions that will assist your company in the following activities- 1. Which Products to Prioritize? 2. How to build a Better Value Proposition 3. Resource Allocations during Budget time 4. Honing your Go-to-Market Strategies 5. Future Product Innovation Developments 6. How to set RIGHT PRICES for your Products and Services This presentation is relevant for all Executive Meetings and also during challenging Sales & Marketing sessions. CONTACT: If you need help, you can reach us via email: [email protected]TRANSCRIPT
© Crescendus™ 2012-2013. All Rights Reserved.1
Crescendus™Practical Questions
PRICING POWER
© Crescendus™ 2012-2013. All Rights Reserved.2
Crescendus™
PRACTICAL QUESTIONS: PRICING POWERThe next time you are sitting in a meeting with Product Development, Sales, Marketing &Finance, ask the following simple (but extremely challenging) questions-1. Are our Products & Services making our Customers more Profitable?2. Are our Products & Services allowing our Customers to gain Market Share from theirCompetition?3. Do we have any great quantifiable results from the past two quarters that indicate how ourProducts & Services increased our Customers’ Productivity?4. Are our Products & Services lowering the Costs (Supply Chain, Manufacturing, Time to Marketetc.) for our Customers?5. Do our Products & Services increase Revenue for our Customers?6. Do our Products & Services open up new Market Opportunities for our Customers?7. Can we quantify how often our Products and Services are used by Customers in their internalOperations and Decision Making Process?MANAGEMENT- If you do not have clear quantifiable answers to the abovequestions, your Products & Services DO NOT HAVE PRICING POWER!
© Crescendus™ 2012-2013. All Rights Reserved.3
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Contact us if you need help with any of the topics listed in this presentation.