crerativity building induction 12 14

8/13/2019 Crerativity Building Induction 12 14

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CREATIVITY & IDEA GENERATION

K.J. Somaiya Institute of Management Studies & Research, Mumbai


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Session plan

1. Convergent and Divergent thinking

2. Block Busting Techniques

3. Triggering Creative thoughts

2007 Thomson/South-Western. All rights reserved. 52


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Need for Creativity & Innovation

Creativity leads to innovations. Innovations important for growth,

diversification, going into niche market

Helps in turning problems into opportunities Seek out unique opportunities to fill needs andwants

It leads to employee satisfaction

Competitive advantage

Creative thinking + systematic analysis = success


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Blocks To Creativity

Would-be creative thinkers mistakenly blame blocks totheir thought processes. Here are some of them:

Only clever, successful or artistic people can be creative.

You need to suffer hardship and pain to be truly creative(artist starving in the garret).

Only young people have creative ideas . Time, money and effort are needed; creative thinking is a

luxury most of us cant afford .

Its only for men/women/the birds.

Everyone has an imagination which is the fuel for creativethinking. It is negative thinking which stops the creativeprocess.


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Creative thinking

Two kinds of thinking:

A. convergent thinking: linear, logical, leftbrained

B. divergent thinking: playful, associative,imaginative, right brained

Mental blocks on divergent thinking: trying to

find right answer, logical thinking, rulesfollowing, being practical, hyperspecialization, proving wrong, denying yourown creativity, etc


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Processes Associated With the Two

Brain Hemispheres

Source: Betty Edwards, Drawing on the Right Side of the Brain (Los Angeles: Tarcher, 1979).


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Block Busting Using Objects

Use for: Tool for breaking you out offunctionally fixated mindset

Think of an object or idea and find out variouspossibilities of uses for which it can be used.

E.g possible uses of brick, bucket, etc.


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Use for ex - brick

doorstop, boat anchor, build a wall, build a walk,ballast, sanding block, powder and make dye, puton white background and make a sign (redletters), nut cracker, red chalk, stop signal (use

something green like a cucumber for go), heatreservoir, leaf press, paper weight, step stool,target for shooting, children's toys, scale weightstandard, distance standard, definition of red,

water holder (soaked), pattern maker (in softmaterial), pendulum weight, bell clapper, roofingmaterial (crushed)


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Activity 2

Find out the uses for:

1. U clips

2. old newspaper

3. worn out car tires

4. plastic drinking glasses

5. toothpicks 6. Dupatta

7. Playing cards


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Block Busting

Random word association/ Trigger concept: It is an idea creating technique operated by bringing an

unrelated idea into the problem and forcing connections orsimilarities between the two.

Example problem: improve TV programming & Triggerconcept: roadQuestions of association:

How is TV programming like a road? (a journey, dangerous curves,

linear progress--would better continuity improve TV?

What do roads do? They take you somewhere. Does TV programming

take you somewhere? Could improved programming do this better?

More location filming? More programs from abroad? Programs that

take viewers on intellectual journey?


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Activity - 3

1. Problem -Bajaj Auto wants to improve existing motorcycle.

Trigger concept mobile handset

2. Problem: Mumbai Police want to make Mumbai safe &secure

Trigger concept wristwatch

3. Problem A management college want to improvecommunication skills of the students

4. Trigger concept elephant

Problem A firm wants to control the problem of absenteeism

5. Trigger concept newspaper

Problem A restaurant wants to attract more customers.

Trigger concept - dog


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Block Busting Techniques:

Brainstorming

Method for generating new product ideas people can bestimulated to a greater creativity by meeting with theothers and participating in organized group experiences.

Rules

Establish a dialogue Exchange ideas

Dont interrupt

No criticism is allowed to anyone in the group

Freewheeling is encouraged

Quantity is encouraged

Combinations and improvements of ideas are encouraged


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Activity 4

Brainstorming activity on the following topic

1. What if all SIMSR faculty go on strike?

Or

2. What if the Govt bans oil imports?


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Block Busting

What if: major block on creativity is fiercegrasp on reality. This activity lets us releasethe mind for delivering us from being blockedby reality.

Describing or imagining action or solution

E.g. what if rocks were soft?

What if animals could talk?

What if everybody looked exactly same?


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What if - example For example, what if automobiles were all owned by

the government and everybody had a key and coulduse any car that was handy? Consequences:

Parking lot size could be reduced.

There would probably be more car pooling with strangers.

If cars were maintained by the government, too, some wouldbe in better shape than now, but others would be in worseshape--no pride in personal ownership.

On sunny days cars would be plentiful, but on rainy days, youmight get stuck at the shopping center.

Cars that broke down would be abandoned.

You couldn't lock things in your car.

You'd never know if the car you drove to a location (like themovie theater at night) would be there when you got out.


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Activity - 4

Do the what if exercise for the followings:

1. What if everybody has the same name?

2. What if everybody gets the same income?

3. What if babies could talk from the first day?

4. What if anyone could set up as a doctor?

5.What if each home could run the television

only one hour per day?

6. What if we never had to sleep?

7. What if our pets could talk?


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Learning

Creativity & innovations play an important rolein any organization.

It helps in gaining competitive advantage,

increasing value to your customer as well asincreasing employee satisfaction level

Creativity could be inborn or can be developed.

The sources of new ideas can come from varioussources.

crerativity building induction 12 14

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