creganna te guidelines aw.qxp layout 1...te connectivity - tagline every connection countsis te...

BRANDIDENTITY

GUIDELINEScregannabranding.com

cregannabranding.com 2

01 Building a Strong Brand

• Brand• Tone of Voice

02 Brand Identity

• Logo• Tagline• Typography• Color

03 BRAND CHANNELS

• Promotional Materials• Presentations• Stationery

TABLE OF CONTENTS

01 BUILDING A STRONG BRAND

CREGANNA MEDICAL TE BRAND IDENTITY GUIDELINES

By connecting TE Connectivity with Creganna Medical we create a new standard in how we serveour customers, offering wider capabilities, deeper technical expertise and a greater global scale thanever before. It is important that we link the logos of both companies so that we constantly remindour customers of these combined strengths and the relationship between the companies.


Brand

Our logo is the cornerstone of our visual identity as a company and is used on almost all materials.It functions as the visual shorthand for our brand — our distinctive mark in the world.

The mark is a combination of the Creganna Medical blue logo and the TE orange stamp, creating aunique symbol and wordmark.

Our name and tagline support our unrivaled position as a global leader in the medical deviceindustry.

WORDMARK

The Creganna Medical and TE Connectivity names are both displayed in the logo, conveying thestrength of our combined business.

Blue and orange are strong and confident colors that define and differentiate us in the market.

Connecting TE Connectivity andCreganna Medical – our logo.

“The whole is greater than the sum of its parts.” -Aristotle


Brand

What does Creganna Medical mean?

Creganna Medical is a name derived from the Gaelic (Irish) word cregan, meaning "rock." It evokesstrength, resilience & dependability. The name suggests that our customers, physicians and patientscan depend on us when they need us most and that we have the strength & commitment to meettheir needs.

What does the “TE” in TE Connectivity mean?

Formed in June 2007, TE Connectivity came about from the corporate restructuring of a companynamed Tyco Electronics, now shortened to TE. The word Connectivity is intrinsic in our name as it isthe belief inspiring everything we do. We are global technology leaders in a world in which everyindustry is being fundamentally transformed by connected things. At TE, Every Connection Counts.

The Medical business at TE Connectivity is built upon a legacy of innovation and industry leadingtechnologies including acquired companies operating in the healthcare market. For the Medicalbusiness at TE, our vision is to become the clear market leader through a customer-centric andemployee-focused organization that drives and celebrates innovation, quality, and excellence.

Connecting TE Connectivity andCreganna Medical – our logo.

“The whole is greater than the sum of its parts.” -Aristotle


Tone of Voice How do I write the company name?

The company name should be written as Creganna Medical and should never be shortened to an acronym when written, e.g. CM. It is acceptable to use the shortened version of the name, i.e.Creganna, but use of the full name is preferable.

It is recommended that when introducing the company for the first time that the connectionbetween TE Connectivity and Creganna Medical is refered to.

I am emailing you from Creganna Medical, TE's Interventional Medical business.

Simply refer to the company as Creganna Medical thereafter.

Pronunciation Guide

Creganna is pronounced [Craig – Anna]

02 BRAND IDENTITY


The following pages provide a detailed look at the various brand elements that define our company’s visual identity.


Logo APPROVED LOGOS

CREGANNA MEDICAL TE LOGOORANGE AND BLUEThe orange and blue version ofthe CREGANNA MEDICAL TE logo should be used wheneverpossible.

EXCEPTIONS

CREGANNA MEDICAL TE LOGOORANGE AND BLUE VERTICALThis logo should only be used forfor Business Cards.

CREGANNA MEDICAL TE LOGOBLACKFor situations where the use of color is restricted, the blackversion of the logo may be used.

CREGANNA MEDICAL TE LOGOWHITEFor situations where the use of color is restricted, the whiteversion of the logo may be used.

The strongest protection we can give our logo isto use it consistently and correctly. Variations inuse can eventually cause confusion, loss ofrecognition in the public arena and subsequentloss of our legal trademark protection.

Always use approved master artwork for our tab —do not re-create it yourself. Approved tabs are shown on this page.

EXCEPTIONS The exceptions shown here are designed to allow the best possible use of the logo inspecialized media where the logo cannot bereproduced as is.The exceptions are for use by professionalcommunicators and graphic artists, and shouldnever be substituted for the approved Tab logo in routine communications.

FILE FORMATEPS (vector): Use for highest quality reproductionin offset and digital print, and special applications.

JPG (raster): High compression with notransparency support; for web and onscreen use,also an alternate for PowerPoint and Word.

PNG (raster): Little to no compression withtransparency support; best used for PowerPoint,Word and onscreen.

COLOR SPACEUse process or spot color for commercial printed material.Use RGB in all PowerPoint and Word documents and templates, and for all onscreen uses.


LogoEXTERIOR CLEAR SPACE INTERIOR CLEAR SPACE

MINIMUM SIZE FOR TAB LOGO MINIMUM SIZE FOR LOCKUP LOGO

MINIMUM RECOMMENDED SIZE FOR EMBROIDERY

MINIMUM SIZE FOR ENGRAVING/ETCHING

CLEAR SPACE

Exterior Clear Space The exterior clear space is defined as X on allsides, with X being 1/2 the width of a hash mark inthe logo. The exterior clear space should beincreased when possible.

Interior Clear Space The interior clear space is defined as X on the rightand bottom, 1.25X on the top and .75X on the left.The versions of the logo which omit the tab usethese measurements for their exterior clear space.

MINIMUM SIZETABThe minimum size for the tab logo is .5625” high when used in print and 74px high when used digitally.

Lockup The minimum size for the lockup logo is .2875”high when used in print and 38px high when used digitally.

Embroidery The minimum size for the embroidery logo is 2.75 - 3” wide.

Engraving/Etching The minimum size for the engraving and etchinglogo is 1.5” wide.

Keep in mind resolutions can vary greatly betweendevices. Make sure to test for readability.

X

X

X

X

X

X

X

X 1.25X

X

X

X

X

.75X

.75X

1.25X

X X

1.25X

.5625in. or 14.2875mm or 74px

.2875in. or 7.3025mm or 38px

2.75 - 3in. or 69.85 - 76.2mm

1.5in. or 38.1mm


Logo

Do NOT reposition the symbol Do NOT add a drop shadow to the tab

Do NOT make the logo any colorother than prescribed

Do NOT replace the orange tabwith a photograph or texture

Do NOT distort the logo When scaling, do NOT distort theoriginal proportions

Do NOT add text to the logo Be mindful of resolution. Do NOTuse low resolution files for printrelated material.

WHAT NOT TO DO WITH THE LOGO

The examples shown here illustrate some, but not all, unacceptable uses of the TE logo. Always use approved artwork.

Do NOT use any part of our logo to create a sub-brand or internal logo. The logo tab must be used as shown and never altered in anyway. It devalues the strength of our brand equity.

DEPARTMENT NAME


Strapline and Tagline

x

2x

x

2xThe world’s leading medical technology brands depend on us

Creganna Medical - StraplineStraplines summarise what a brand stands for in just a few words and are commonly used inmarketing materials or to support brandmessaging. Our company strapline is:

The world’s leading medical technology brands depend on us

Font: Gotham Bold (where available) or Arial.Color: Pantone 2935 or White (use your descretionas to which color works best).

Creganna Medical - TaglineOur tagline, “Partners from Idea to Reality”,communicates our positioning in the design,development and manufacture of minimallyinvasive devices.

The Creganna Medical tagline has been speciallydrawn and must not be redrawn in any other way.In order to preserve the quality and integrity of thebrand element, it should always be reproducedfrom the master artwork supplied (see page 15).

TE Connectivity - TaglineEVERY CONNECTION COUNTS is TEConnectivity’s platform for marketing its value to our customers, investors, employees andprospects. We want prospects, partners andcustomers to understand all the ways TE enables connectivity and how the products we design and manufacture touch every aspect of people’s lives. Our products protectconnections, enhance the flow of connections, and literally connect one thing to another.

EVERY CONNECTION COUNTS x

2x

x

EVERYCONNECTIONCOUNTS

2x

To maintain the integrity of the tagline as a branding element, a minimum area of clear space must be maintained toseparate it from any other elements, such as text, graphics or colored shapes.

The clear space is also the minimum distance to page or screen edges. The minimum clear space (x) around the TEtagline is defined as twice the height of the letters (2x).


Typography

The preferred graphic typeface family for use by Creganna Medical is Gotham.

The minimium font size used is 6.5pt

Gotham BookGotham Book Italic

Gotham MediumGotham Medium Italic

Gotham BoldGotham Bold Italic

Gotham BlackGotham Black Italic

PC Equivalent for internal use on standard systems e.g. Word, Powerpoint.

Arial should be used for PowerPoint presentations, electronic communications and media such as emailcorrespondence and Word documents but should never appear in printed pieces.

Arial

Arial Italic

Arial Bold

Arial Bold Italic

GOTHAMGotham is our corporate font and is used as theprimary branding font for all printed materialsthrough all levels of text hierarchy: headlines,introductory text, body text and captions.*

ARIALArial should be used for PowerPoint presentations,electronic communications and media such asemail correspondence and Word documents butshould never appear in printed pieces.


ColorThe Creganna Medical TE logo uses three Pantonecolors which incorporate Creganna’s blue andTE’s orange and grey.

PRIMARYThe primary palette is the core to our coloridentity; to keep a consistent and recognisablebrand these colors should be used as thefoundation for anything produced.

Creganna Blue (PMS 2935) TE Orange (PMS 144),TE Gray (Cool Gray 9) PMS 144 is the preferredcolor to be used in all branded communication.

SECONDARYThe secondary color should be used to supportthe primary colors.

Burgundy (PMS 208)Deep Blue (PMS 281)Sky Blue (PMS 2985)Turquoise (PMS 325)Lime Green (PMS 367)Gold (PMS 4525)Yellow (PMS 123)

Color Palette - Main color palette

Secondary color palette

PANTONECool Grey

PANTONE144

PANTONE2935

CREGANNA BLUE

CMYK 100c/46m/0y/0k RGB 4r/111g/184b HEX #006FB8RAL 5005

TE ORANGE

CMYK 0c/52m/100y/0k RGB 233r/131g/0b HEX E98300RAL 2011 - Deep Orange

TE GRAY

CMYK 29c/23m/16y/51k RGB 116r/118g/120b HEX 747678

PANTONE2985

PANTONE281

PANTONE208

PANTONE4525

PANTONE367

PANTONE325

PANTONE123

PANTONE5497

BURGUNDY

CMYK 15c/100m/37y/45k RGB 134r/31g/65b HEX #861f41

DEEP BULE

CMYK 100c/85m/5y/36k RGB 0/32g/91b HEX #00205b

SKY BLUE

CMYK 60c/0m/3y/0k RGB 91r/194g/231b HEX #5bc2e7

TURQUOISE

CMYK 53c/0m/23y/0k RGB 100r/204g/201b HEX #64ccc9

LIME GREEN

CMYK 41c/0m/68y/0k RGB 164r/214g/94b HEX #a4d65e

GOLD

CMYK 9c/12m/47y/18k RGB 197r/183g/131b HEX #c5b783

YELLOW

CMYK 0c/19m/89y/0k RGB 255r/199g/44b HEX #ffc72c

LIGHT GRAY

CMYK 35c/8m/19y/25k RGB 137r/159g/153b HEX #899f99

03 BRAND CHANNELS


Our brand is what people think and feel when they hear our name, defined over time via everyexperience they may have with Creganna Medical, engaging with our employees, entering ourfacilities, seeing our marketing materials, ordering and using our products, or working with customer service.


PromotionalMaterials

Sample Recruitment Adverts

Option 1

Option 2

Find us on

BECOME EXCEPTIONAL!WANT TO BUILD A SUCCESSFUL CAREER? WE’LL PROVIDE THE RIGHT OPPORTUNITYThere's never been a better time to be a part of Creganna Medical.As Ireland’s largest indigenous medical device company, we are also the world's #1 outsourcing partner for Minimally Invasive medical devices. We specialize in access

and delivery solutions for Interventional Cardiology, Peripheral Vascular, Neurovascular, Electrophysiology and Structural Heart therapies. A lifesaving medical device

containing our technology is used every 0.5 seconds.

Creganna Medical is now part of TE Connectivity, a $12 billion global technology leader. TE Connectivity’s 7,000+ engineers partner with customers in over 150

countries across a wide range of industries.

We have multiple vacancies in the following roles:

• R & D Engineers

• Senior R & D Engineers

• R & D Process Development Engineers

• Manufacturing Engineers

• Quality Engineers

• Senior Quality Engineers

• Quality Manager

• Automation Engineer

• Mechanical Engineer (Design)

• Contract Analyst

For a detailed job description and to apply for these positions online, visit

www.creganna.com/careers/current-vacancies

Headings: Gotham BoldBody text: Gotham Family

Place logo right aligned to gray box (5mm white bleed all around)

BECOME EXCEPTIONAL!WANT TO BUILD A SUCCESSFUL CAREER? WE’LL PROVIDE THE RIGHT OPPORTUNITYThere's never been a better time to be a part of Creganna Medical.As Ireland’s largest indigenous medical device company, we are also the world's #1 outsourcing partner for Minimally Invasive medical devices. We specialize in access and delivery solutions for Interventional Cardiology, Peripheral Vascular, Neurovascular, Electrophysiology and Structural Heart therapies. A lifesaving medical device containing our technology is used every 0.5 seconds.

Creganna Medical is now part of TE Connectivity, a $12 billion global technology leader. TE Connectivity’s 7,000+ engineers partner with customers in over 150 countries across a wide range of industries.

We have multiple vacancies in the following roles:• R & D Engineers• Senior R & D Engineers• R & D Process Development Engineers• Manufacturing Engineers• Quality Engineers• Senior Quality Engineers• Quality Manager

• Automation Engineer• Mechanical Engineer (Design)• Contract Analyst

For a detailed job description and to apply for these positions online, visit

www.creganna.com/careers/current-vacancies

Find us on

Place logo top right, so itbleeds off the top.


Where it is not possible to place the logo at the top of the page, the logo may be positioned to the right andaligned with the text box as per option 2.

Option 1

In promotional material and other documents, thelogo should be placed top right, so that it bleedsoff the top of the page or screen.

Option 2

The logo may positioned right aligned to the gray text box.


PromotionalMaterials

Specializing in Minimally Invasive Delivery & Access devices, CregannaMedical provides the full spectrum of services to design, develop anddeliver finished medical devices to market. We offer a comprehensiverange of outsourced solutions to medical device companies – fromclinical and regulatory support to innovative design and reliablemanufacturing services.

We serve over 30 companies in the EP & CRM device market from theworld’s leading manufacturers to emerging medical technologycompanies.

Custom Product Solutions for:• EP Diagnostic Catheters – Mapping, Ablation, Fixed & Deflecting• Ablation Catheters, AFib• Introducer Sheaths – Fixed Curve, Steerable & Deflecting• Lead Placement & Implantation Devices• Leadless Pacemaker Delivery• Balloon Dilation & Sizing Catheters• Transeptal Access Systems• Imaging Catheters• Robotic Catheter Systems• Cryotherapy Catheters• Vascular Closure Devices

Creganna Medical is ranked among the Top 10global providers of outsourced design andmanufacturing services to the medical deviceindustry and operates from a global networkspanning the US, Latin America, Europe and Asia.

Minimally Invasive Device Solutions

Deflecting Catheters

Mapping & Ablation Solutions

IntroducerSheaths

Deployment Handle Design & Manufacture

EP&CRM

www.creganna.com

Where the page or screen hasa solid color background, placea white footer bar to frame thestrapline.


Sample Segment Sheet

Place logo top right, so itbleeds off the top.

StraplineThe world’s leading medical technology brands depend on us

The strapline should always be used where spaceallows. In some exceptional circumstances, usuallywhere space is limited, the tagline can be usedinstead of the strapline.

TaglinePartners from Idea to Reality

The tagline should be placed in the bottom right ofthe page or screen, if necessary within a whitebackground bar as in the examples shown below.

ww

w.c

reg

anna

.co

mw

ww

.te.

com

ww

w.c

reg

anna

.co

mw

ww

.te.

com

USA COSTA RICA IRELAND CHINA SINGAPORE KOREA

THE WORLD’S LEADING MEDICAL TECHNOLOGY BRANDS DEPEND ON US

Neurovascular

Cardiovascular

Electrophysiology

Structural Heart

Peripheral Vascular

Endoscopy

Access and Delivery Solutions for:

Sample Exhibit Booth Graphics Place strapline justified right


The basic PowerPoint template provides a number of slide types

Confidential & Proprietary. Do not reproduce or distribute. 6 Confidential & Proprietary. Do not reproduce or distribute. 4

Confidential & Proprietary. Do not reproduce or distribute.

Title�in�Arial�Bold�32pt�sentence�case�

2

1st level text is Arial 18pt with no bullets and no hanging indent. Insert two returns between lines if additional space is desired. There is 8pt of space after each paragraph. Add additional space if needed with extra returns or using the paragraph formatting menu.

•� 2nd level text is Arial 16pt with hanging bullets and indent.

•� 3rd level text is Arial 14pt with hanging bullets and indent.

Confidential & Proprietary. Do not reproduce or distribute. 3




Title�in�Arial�Bold�32pt�sentence�case�up�to�two�lines�




•� 2nd level text is Arial 12pt with hanging bullets and indent. •� 3rd level text is Arial 10pt with hanging bullets and indent.

Title�with�two�columns�of�content�


•� 2nd level text is Arial 12pt with hanging bullets and indent. •� 3rd level text is Arial 10pt with hanging bullets and indent.





Text is Arial 14pt with no bullets and no hanging indent. Insert two returns between lines if additional space is desired. There is 6pt of space after each paragraph. Add additional space if needed with extra returns or using the paragraph formatting menu.

Title�in�Arial�Bold�32pt�up�to�three�lines�


Text is Arial 14pt with no bullets and no hanging indent. Insert two returns between lines if additional space is desired. There is 6pt of space after each paragraph. Add additional space if needed with extra returns or using the paragraph formatting menu.

Title�in�Arial�Bold�32pt�up�to�three�lines�

� � � ��

� � � �� brands

medicwThe

� � � �� usondependstechnologycalleadingworld’s

� � � ��

� � � ��

10 idr oceudropretonoD.ryateripPro& laitnedifnoC

� � � ��

.etubrist

� � � ��

� � � ��

� � � ��

PresentationsPresentations are an important opportunity toreinforce our brand, both internally and externally.

Presentation software provides a flexible mediumfor presenting information in a variety of ways;however, this flexibility introduces an opportunityto easily veer away from our brand-building designlanguage. Presenting a consistent look in all ourcommunications takes a disciplined approach, andthese easy-to-use templates have been created toprovide maximum flexibility and impact.

Sizes, styles and the color palette have been builtinto the templates to make formatting easy andcharts attractive.

PowerPoint templates are available in bothstandard 4:3 and widescreen 16:9 sizes

Basic Powerpoint TemplateA new standard PowerPoint template is nowavailable. The template should be used for allpresentations both internal and external. Thetemplate has been carefully developed to reflectelements of branding of TE Connectivity andCreganna Medical.

Title slide Standard header & bullet point content slide – 2 line title

Standard header & bullet point contentslide 1 line title (most popular type of slide)

Blank slide Blank slide Blank slide

Two column slide with header

Section divider or last slidecontaining strapline

Two column slide with header– 3 line title

Picture with caption slide


Stationery Creganna Medical TE - Letterhead, Self Print

Letterhead files in Microsoft Word are available for download from the brand micrositecregannabranding.com and can be used for self publication.

Creganna MedicalAddress Line 1Address Line 2City, State Zip, CountryTel: + 353 91 757 801

October 16, 2016 First Last Name Company Name 1234 Street Address Suite 1234 City, State Zip Code

Dear Addressee,

Begin body text here. Text is Arial 11pt with 13pt spacing.

Legal Entity name.

creganna.comte.com

Regional address and contact details


Stationery Creganna Medical TE Compliment Slip

Business Card

Regional address and contact details

Creganna MedicalAddress Line 1Address Line 2City, State Zip, CountryTel: + 353 91 757 801

WITH COMPLIMENTS

creganna.comte.com

Firstname LastnameTitleMarket Facing Name/BU

Address Line 1Address Line 2City, State Zip, Country

Tel (+1) 000 000 0000Mobile (+1) 000 000 [email protected]

EVERY CONNECTION COUNTS

te.com

Dial Code Formatting

● Every effort should be made to present phone, fax and cell numbers in international format.● Telephone numbers should always be quoted with the country code preceded by a "+", and with spaces in place of hyphens e.g., + XX YYY ZZZ ZZZZ● Local dialling prefixes are not required for international calling formats e.g. + 353 (0)91 757 850 - in this case the local prefix (0) would not be required and the number can be written as + 353 91 757 850.

Examples:

US landline number +1 212 548 0850 Europe landline number +353 91 757 850US cell number +1 774 698 2262 Europe cell number +353 86 987 5469

Notes for Printing: Shells-Stock: 18 pt. C2S house board stockInk: 1/1 – custom TE PMS144Digital Imprints: Personalize 4/4 (Cool Gray 9CMYK conversion); apply soft touch filmlamination both sides

TE MEDICAL GLOBAL HEADQUARTERS

Parkmore West Galway, Ireland Tel: +353 91 757 801

www.creganna.comwww.TE.com

creganna te guidelines aw.qxp layout 1...te connectivity - tagline every connection countsis te...

Documents