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SFS, GURUKUL MARG, MANSAROVAR, JAIPUR CREDIT TEMPLATES FOR M.A./M.Sc. BUSINESS ECONOMICS EXAMINATION

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Page 1: CREDIT TEMPLATES FOR M.A./M.Sc. BUSINESS … · Title Theory/Practical/ Projects/Seminar Per Semester Per Week ... • Cardinal approach-Law of diminishing marginal utility, Law of

SFS, GURUKUL MARG, MANSAROVAR, JAIPUR

CREDIT TEMPLATES

FOR

M.A./M.Sc. BUSINESS ECONOMICS EXAMINATION

Page 2: CREDIT TEMPLATES FOR M.A./M.Sc. BUSINESS … · Title Theory/Practical/ Projects/Seminar Per Semester Per Week ... • Cardinal approach-Law of diminishing marginal utility, Law of

M. A. Business Economics (MBE)

Sem. I Contact Hours Credits Max.

marks

Min

Marks

Paper

code

Title Theory/Practical/

Projects/Seminar

Per

Semester

Per

Week

MBE 121 Managerial

Economics-I Theory 60 4 4 100 36

MBE 122 Statistical

Methods

Theory 60 4 4 100 36

MBE 123 Retail

Management

Theory 60 4 4 100 36

MBE 124 Fundamentals Of

Information

Technology

Theory 60 4 4

100 36

MBE 125 Entrepreneurship Theory 60 4 4 100 36

MBE 126 Seminar Seminar 30 2 2 100 36

Sem. II Contact Hours Credits Max.

marks

Min

Marks

Paper

code

Title Theory/Practical/

Projects/Seminar

Per

Semester

Per

Week

MBE 221 Managerial

Economics- II Theory 60 4 4 100 36

MBE 222 Consumer

Behaviour

Theory 60 4 4 100 36

MBE 223 Fundamentals of

Accounting

Theory 60 4 4 100 36

MBE 224 International

Business

Theory 60 4 4

100 36

MBE 225 Operation

Research

Theory 60 4 4 100 36

MBE 226 Seminar Seminar 30 2 2 100 36

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Sem. III Contact Hours Credits Max.

marks

Min

Marks

Paper

code

Title Theory/Practical/

Projects/Seminar

Per

Semester

Per

Week

MBE 321 Public Economics Theory 60 4 4 100 36

MBE 322 Macro Economic

Analysis

Theory 60 4 4 100 36

MBE 323 Financial

Management

Theory 60 4 4 100 36

MBE 324 Business Laws I Theory 60 4 4

100 36

MBE 325 Summer Training

Report

Project 60 4 4 100 36

Sem. IV

Contact Hours Credits Max.

marks

Min

Marks

Paper code Title Theory/Practical/

Projects/Seminar

Per

Semester

Per

Week

MBE 421 Principles of

Management Theory 60 4 4 100 36

MBE 422 Indian Economy Theory 60 4 4 100 36

MBE 423 Management of

Financial

services

Theory 60 4 4 100 36

MBE 424 Business Laws II Theory 60 4 4

100 36

MBE 425 Dissertation Dissertation 60 4 4 100 36

*----------------------------------*

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SFS, GURUKUL MARG, MANSAROVAR, JAIPUR

COURSES OF STUDY

FOR

M.A. / M.Sc. BUSINESS ECONOMICS

I Semester Examination November 2009

II Semester Examination April 2010

III Semester Examination November 2010

IV Semester Examination April 2011

Syllabus applicable for the students seeking admission to the M.A. /M.Sc.

Business Economics in the academic year 2009-2010

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MBE 121: Managerial Economics I MBE Semester I

Paper I

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives: To make the students understand the application of economic tools and

logic to the business problems and arrive at an optimum solution.

Unit I: Introduction 10 hrs

• Definition, Nature & Scope;

• Basic concepts – Micro & Macro economic analysis, Partial & General

equilibrium analysis, Endogenous & Exogenous variables, Stock & Flow

variables;

• Profit as a business objective;

• Theories of Profit.

Unit II: Demand & its Forecasting 12 hrs

• Law of Demand;

• Demand function - determinants of demand;

• Elasticity of Demand;

• Demand forecasting and its need;

• Techniques of forecasting demands- Survey methods and Statistical methods

Unit III: Analysis of Consumer Behaviour 14 hrs

• Utility – Meaning & Concept of Average, Marginal & Total;

• Cardinal approach-Law of diminishing marginal utility, Law of equi-marginal

utility.

• Ordinal approach- Consumer’s equilibrium; Income, Substitution and Price effect

Unit IV: Pricing Policies & Practices 12 hrs

• Pricing Policies;

• Pricing Methods;

• Price Discounts & Differentials

Unit V: Theory of production 12 hrs

• Production Function – Definition & Types ( Linear Homogenous Production

Function & Cobb Douglas Production Function );

• Producer’s Equilibrium;

• Laws of production- Law of variable proportions and Laws of returns to scale

Page 6: CREDIT TEMPLATES FOR M.A./M.Sc. BUSINESS … · Title Theory/Practical/ Projects/Seminar Per Semester Per Week ... • Cardinal approach-Law of diminishing marginal utility, Law of

Suggested Readings

Managerial Economics G.S Singh, Tata Mcgrawl Hill

Business Managerial Economics Sampat Mukherjee New Central Book agency (P)

limited

Managerial Economics R.L Varshney K.L Maheshwari, S Chand and sons

Managerial economics D N Dwivedi, Vikas publishing House

Managerial economics Keat, Pearl G Philips K Y young, Prenticse hall

Micro economics H L Ahuja, S Chand and company

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MBE 122: Statistical Methods MBE Semester I

Paper II

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives:

• To understand the role of statistics in economics.

• To apply statistical techniques to research data for analyzing and interpreting data

carefully.

Unit I 12hrs Measure of Central tendency and dispersion

Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data,

discrete and continous variables. Frequency Distributions and Cumulative frequency

distribution. Graphical presentation of data- Histogram, Frequency Polygon, Frequency

curve and ogives

Measure of Central Tendency- Mean, Median, Mode, Geometric mean and Harmonic

Mean their properties, merits and demerits.

Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and standard

deviation, coffecient of variation. Moments, Skewness and Kurtosis (their absolute and

relative measures)

Unit II 12 hrs Correlation and Regression Analysis Correlation Analysis- Definition and concept, types and measures of studying correlation

(Karl Pearson’s coefficient of correlation, its assumptions, properties, merits and

demerits, Spearman’s Rank correlation coefficient)

Regression Analysis- Definition, concept, uses and properties. Least Square Methods,

Regression Coefficients, Fitting of Regression lines.

Unit III 14 hrs Probability distributions and Sampling distribution

The formal and empirical concept of Probability. Idea of Binomial distribution, Poisson Distribution. Properties of Normal Probability Curve and its applications. Sampling Distribution and Standard Error. Element of Testing a Statistical Hypothesis- Formulation of the problem, Types of errors . Level of significance.

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Unit IV 12 hrs Testing of Hypothesis Large sample test for signal proportion and difference in two proportions, single mean and difference in two means. Small sample test- Application of Student’s t- test for small sample for single mean, difference in two means ( independent and paired-t). Chi-square test for population variance, Chi-Square Test ( as goodness of fit, independence of attributes using 2x2 and rxc contingency tables).

Unit V 10 hrs Economic Statistic

Index Numbers-Meaning and uses of index numbers, problem in the construction of

index numbers, price relatives, quantity and value relatives. Fixed base and chain base

index numbers, use of averages. Weighted and unweighted index numbers- Laspeyers,

Paasches, Fishers ideal index number. Test for index numbers: Factor and Time Reversal

Test, Consumer Price index, its construction and whole price index.

Time Series Analysis- Definition and its different components, additive and

multiplicative models. Different methods of determining trend, their merits and demerits

Suggested Readings :

1. Gupta, S.P.: Statistical Methods, Sultan Chand and Company, New Delhi.

2. Gupta, S.C. and Kapoor V.K.: Fundamental of Mathematical Statistics, Sultan

Chand and Company, New Delhi

3. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.

4. Goon, Gupta and Das: Fundamentals of Statistics Vol. I and II.

5. Snedecor and Cochran: Statistical Methods, Oxford and IBH Publishers.

6. Shukla,M.C. and Gulshan S.S.: Statistics Theory and Practice, Sultan Chand and

Company, New Delhi.

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MBE 123: Retail Management MBE Semester I

Paper III

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives: The purpose of paper is to provide knowledge to students about retail

management.

Unit I Introduction to Retail Management 9 Lectures

Retailing: Meaning, Retail format, types of retailers (store, non-store

retailing), Indian retailing scenario, Functions performed by retailers,

Retail management decision process.

Unit II Retail Consumer behavior and communication mix 10 Lectures

Types of buying decisions, Retail buying process, Factors influencing

retail buying decisions.

Retail market segmentation: Meaning, importance, bases of segmentation.

Retail communication mix: Meaning, methods, Retail communication

process.

Unit III Retailing strategy 15 Lectures

Definition, strategic retail planning process

Financial strategy: Strategic profit model

Location & site analysis: Types of retail locations, factors affecting

Trade area demand, factors affecting attractiveness of a site.

Methods of estimating demand of a new store (Analog approach,

Regression analysis, Huff’s gravity model)

Managing Human resource in retail: Retail organization structures,

Motivating retail employees.

Unit IV Retail operations 15 Lectures Supply chain management: Meaning, process, importance, retail logistics.

CRM: Meaning, Importance, CRM process (customer data collection, data analysis,

target customer identification, Development of CRM program implementation)

Merchandize management: Meaning of merchandize, Sales forecasting, Assortment

planning process.

Retail Pricing: Pricing strategies (EDLP, HLP), Price adjustments (Mark downs,

coupons, Rebates, Price brandling, multiple-unit pricing, variable pricing, online pricing)

Unit V Store management 11 Lectures

Functional areas of store management: Managing store employees,

Controlling costs, Merchandising management, Providing customer

service.

Layout and Visual merchandising: Types of store layout designs,

planograms, Merchandise presentation techniques, Retail atmospherics.

Customer service: Importance, SERVQUAL GAPS MODEL.

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Essential Readings:

1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill

Publishing Company Ltd., New Delhi, 2003

2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai

3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill

Publishing Company, New Delhi, 2nd

ed.

Reference books:

1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th

Edition

2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May,

2003.

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MBE 124: Fundamentals of Information Technology

MBE Semester I

Paper IV

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective : To make students familiar with general purpose office automation tools

Unit I: [No. of Hrs: 11] MS-Windows: Introduction, features (Desktop & its components, the window, the application window (various bars), the document window, the dialog window, the icons), Installing windows, new printer, modem, mouse & new fonts. Exploring the Windows:

Windows explorer, Control panel, Setting wallpaper, screen saver, background.

Managing Files & Folders:

Creating a folder, Scandisk, Checking & Formatting disk space, Compressing/ Zipping

files (WinZip), Virus & Antivirus.

Unit-IIIntroduction to Word processing: Features of Word processors, Getting started with MS-

Word, Working with word documents, Quitting word, Shortcut keys.

Formatting documents: Selecting text, Formatting characters, Changing cases, Paragraph

formatting, Indents, Drop Cap, Using format painter, Page formatting, Header & footer,

Bullets & numbering, Tabs, Forming tables.

Editing text: Finding & replacing text, Go To (5) command, Proofing text (Spell check, Auto correct), Reversing actions, Macros, Inserting pictures, Hyperlinks, Mail merging, Printing, Getting Help.

Unit III: Excel Basics: Introduction, spreadsheet, workbooks, saving a file, opening an existing

worksheet, Rows and columns, cell entries (numbers, labels, formulas), spell check, find

and replace, Adding and deleting rows and columns

Various Tools & Functions: Filling series, fill with drag, data sort, Formatting worksheet,

Functions and its parts

Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN, IF),

What-if analysis, cell referencing (Relative, Absolute, Mixed)

Renaming sheet, Printing worksheet

Charts in Excel: Introduction to charts, types of charts, creation of chart from adjacent

data/ nonadjacent data, printing a worksheet and chart.

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Unit IV: PowerPoint Basics: Introduction, Use of power point, starting power point, Presentation

tips, components of slide, power point templates and wizards, using template, choosing

an auto layout, using outlines, adding subheadings, editing text, formatting text, using

master slide

Tools in Powerpoint:Creating presentation using blank presentation, adding slides,

changing colour scheme, changing background and shading, adding header and footer,

adding clip arts and autoshapes, components used for reference

Advanced Tools:Various Power point views, Working in slide sorter view (deleting,

duplicating, rearranging slides), adding transition and animations to slide show, inserting

music or sound on a slide, Inserting action buttons or hyperlinks for a presentation, set

and rehearse slide timings, viewing slide show ,Printing slides.

Unit V: Computer and networks ,Need for networking, components of network, modem, types of

networks (LAN, MAN, WAN), Introduction to internet, Uses of internet, Website, Web

browsers, E-mail, Sending Email, Attaching files with E-mail.

Introduction to E-Commerce: The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, E-Commerce in Perspective. Models of E-Commerce. EDI basics, Electronic Payment Systems: Secure online Transaction models, e-cash,

smart cards, credit and charge cards, e-wallet.

Suggested Readings:

1. Elementary Computer Application : Dr. Leena Bhatia & Dr. Bindu Jain.

2. Elementary Computer Application : Shubhi Lall.

3. Frontiers of Electronic Commmerce-Ravi Kalakota

4. Mastering DOS – Robbins

5. Mastering Windows 98 – Robert & Cowart

6. Mastering Word 2000 – Mansfield & Olsen

7. Mastering Excel 2000 – Martin, Hansen, Klingher & Beth

8. Mastering Power Point 2000 – Murray

9. Mastering Access 2000 – Simpson Alan, Robinson, & Celeste.

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MBE 125: Entrepreneurship MBE Semester I

Paper V

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective: to acquaint the students with the basic skills of business entrepreneurship.

UNIT-I 12 hrs

• Meaning and nature of entrepreneurship

• Importance and benefits of entrepreneurship

• Origin and development of entrepreneurship in India

• Problems of entrepreneurship

UNIT-II 12 hrs

• Social responsibility of entrepreneurship

• Corporate social responsibility

• Business Ethics

UNIT – III 12 hrs

• Entrepreneurship and Socio-economic development

• Classification of entrepreneurs

• Development of women entrepreneurs

UNIT-IV 12 hrs

• Entrepreneurship Development Programmes

• Government encouragement (Central & State Government measures)

UNIT-V 12 hrs

• Licensing and Regulation of industry

• Infrastructure facility

• Project report and Feasibility plan

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Suggested Readings:

• Desai, Vasant, Dynamics of Entrepreneurial Development and Management,

Himalaya Publishing House, Delhi

• Aswathapa: Entrepreneurship

• Sundaram, M., Entrepreneurship Development: Action and Achievement, Vol. 3,

• Dash, C.R. and Moharana, S., Entrepreneurship Development

• Gupta, C.B. and Khanka, S.S., Entrepreneurship and Small Business

management,

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MBE 126: Seminar

MBE Semester I

Paper VI

Duration: 30 hrs

Contact hours per week: 2

Credits: 2

Objective : To create awareness regarding current trends, issues and research as related

to various aspects of business economics.

Students will be assigned a topic in the beginning of the semester. They will be required

to prepare and submit a project report on the same. A panel of external examiners will

evaluate the same.

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MBE 221: Managerial Economics II MBE Semester II

Paper I

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective: To make the students understand the application of economic tools and logic

to the business problems and arrive at an optimum solution.

Unit I: Concepts of Cost and Break-even analysis 12 hrs

• Concepts of costs;

• Concepts of Revenue – relationship between elasticity, AR & MR;

• Equilibrium of the firm : TR – TC Approach & MR – MC Approach;

• Break even analysis

Unit II: Market Structure and Pricing Theory I 12 hrs

• Market morphology

• Equilibrium under perfect competition

• Price determination under monopoly

• Monopolistic Discrimination & Degree of Monopoly power

Unit III: Market structure and Pricing Theory II 12hrs

• Price determination under monopolistic completion

• Price determination under oligopoly: Non – Collusive Oligopoly ( Chamberlin

Model, Kinked Demand Model), Collusive Oligopoly ( Cartels & Price

Leaderships).

Unit IV: Capital Budgeting 12 hrs • Pre-requisites of capital budgeting;

• Investment criteria and decisions;

• Sources of long term & short term capital.

Unit V: Techniques of Capital budgeting 12 hrs

• Pay Back Period;

• Adjusted rate of Return;

• Internal Rate of Return.

Page 17: CREDIT TEMPLATES FOR M.A./M.Sc. BUSINESS … · Title Theory/Practical/ Projects/Seminar Per Semester Per Week ... • Cardinal approach-Law of diminishing marginal utility, Law of

Suggested Readings

Managerial Economics G.S Singh, Tata Mcgrawl Hill

Business Managerial Economics Sampat Mukherjee NewCentral Book agency (P)

limited

Managerial Economics R.L Varshney K.L Maheshwari, S Chand and sons

Managerial economics D N Dwivedi, Vikas publishing House

Managerial economics Keat, Pearl G Philips K Y Young, Prenticse hall

Micro economics H L Ahuja, S Chand and company

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MBE 222: Consumer Behaviour MBE Semester II

Paper II

Duration: 60 hrs

Contact hours per week: 4

Credits: 4 Objective Paper has been designed such that it acquaints the students with fundamentals, working

and products of Foreign Exchange Market in a lucid and friendly manner

Unit Contents Lectures

I CONSUMER BEHAVIOUR: Meaning, Nature,

Dimensions, Importance and Scope, Market

Segmentation of consumers.

12

II THE CONSUMER AS AN INDIVIDUAL:

Motivation-Meaning, Need, Theories of motivation

Personality-meaning, Nature and Scope.

12

III Perception

Learning

Attitudes

12

IV CONSUMERS IN THEIR SOCIAL AND

CULTURAL SETTINGS: Group Dynamics and

Reference

Groups, Family and Social class, Culture and sub-

culture, Cross culture. Prime

Sensitivity Across Cultures

12

V CONSUMER’S DECISION-MAKING PROCESS:

Personal influence and the opinion

leadership process, across nations cultures,

Diffusion of Innovation, Consumer

Decision-making, Consumer Brand Loyalty in

International Markets

12

References: • Assael, Henry, “Consumer Behaviour and Marketing Action”., Kent, Bosten.

• Blattoerg, R.C., and Neslin, S.A., “Sales Promotion Concepts, Methods and

Strategies”, Prentice Hall, New York.

• Engel, J.F. and Blackwell, R.D., “Consumer Behaviour”., Dryden, Chicago.

• Nicosia, Francesco M., “Consumer Decision Processes”., Prentice Hall,

EnglewoodCliffs, N.J.

• Schiffman, L.G. and Kanuk, L.L., “Consumer Behaviour”., Prentice Hall of India,

New Delhi.

• Setrnthal, B and Craig, C.S., “Consumer Behavour: An Information Processing

Prespective”., Prentice Hall, Englewood Cliffs, N.J.

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MBE 223: Fundamentals of Accounting MBE Semester II

Paper III

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective- To develop a conceptual understanding of fundamentals of the accounting system and

their application in business

Unit Content No of Lectures

I Basics of Bookkeeping and Accountancy- Definition and its Usefulness,

Financial Accounting Principles, Concepts and Convention. 07

II System of Bookkeeping – Double Entry System, Books of Prime Entry,

Subsidiary books, Recording of Cash and Bank Transaction, Preparation

of Ledger accounts, Preparation of Trial balance

15

III Bank Reconciliation Statement- Need for Reconciliation between

Cashbook and Bank pass book problems relating to the preparation of

Bank Reconciliation statement.

Depreciation Accounting- Straight Line& Diminishing Balance Method,

Computation and accounting treatment of Depreciation, Changes in

Depreciation method.

10

IV Bills of Exchange: Bills Receivable and Bills Payable, Acceptance and

Endorsement, Discounting, Retirement, Dishonour and Renewal of Bills,

Accommodation Bills

Rectification Entries: Classification of Errors, Location of Errors,

Rectification of Errors, Suspense Account, Effect on Profit

10

V Final Accounts: Concept of Capital, Revenue and Deferred Revenue

Expenditure, Opening Entries, Closing Entries, Adjustment Entries,

Manufacturing, Trading and Profit and Loss Account (With Adjustment)

and Balance Sheet.

Preparation of Accounts from Incomplete Records (Single Entry System): Nature of Incomplete Records, Limitations of the Single Entry

System, Ascertainment of Profit or Loss, Difference between Double

Entry System and Single Entry System

Use of Accounting Software Tally-Creation of New Company, Creation

of Ledger Accounts under suitable heads, Voucher Entry, Trial Balance

and Final Accounts

18

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Suggested Readings 1. Modern Accountancy-AMukharjee MHanif. Vol I (Tata Mc- Graw-Hill)

2. Fundamentals of Financial Accounting- Dr Ashok Sehgal, Dr Deepak Sehgal

(TaxMann’s)

3. Accountancy- PC Tulsian (Tata Mc- Graw-Hill)

4. Accountancy-DK Goel, Rajesh Goel(Arya Publications)

5. Gupta Jain Gupta : Book Keeping and Accountancy(Ramesh Book Depot)

6. An Introduction to Accountancy- S.N Maheshwari(Vikash Publishers)

7. Fundamental of Accounting-Dr T P Ghosh,(Sultan Chand& Sons)

Note- The candidate shall be permitted to use battery operated pocket calculator that should not

have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

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MBE 224: International Business MBE Semester II

Paper IV

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective: The purpose of paper is to give students an in-depth knowledge of

International Business Environment with an analysis of strategies adopted by exporters

while positioning their product globally.

Unit Contents Lectures

I Nature of International Business: Introduction, Nature, Drivers of International Business, International Business Vs Domestic Business, International Business Decisions, Types of International Business International Business Environment: Environment

And Its Significance, Economic Environment,

Cultural Environment, Technological Environment,

Political Environment

Globalisation: The Growing Relevance

12

II Market Selection Process: Determinants of

Market Selection, Overseas Market Research

Market Entry Strategies – Exporting, Licensing,

Franchising, Turnkey Contracts, Joint Ventures,

Mergers and Acquisitions, Strategic Alliance,

Counter Trade

Product Planning and Development, Important

Decisions in Product Planning

12

III International Pricing: Exporter’s Cost, Pricing

Objectives, Factors Affecting Pricing, Pricing

Methods, Transfer Pricing, Dumping, Export Price

Structure

12

IV Export Credit and Finance: Importance,

Methods and Sources of Export Credit and

Finance, Pre – Shipment Finance, Post Shipment

Finance

Letter of Credit – Important Features, Mechanics,

Instructions Relating To Credit, Classification of

Letter of Credit – Revocable and Irrevocable,

13

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Confirmed and Unconfirmed, Fixed and Revolving,

Transferable, Back to Back, Red Clause and Green

Clause, Standby Letter of Credit

Advantages of Letter of Credit

V Documentation in Foreign Trade: Commercial

Invoice, GR Form, Letter of Credit, Bill of

Exchange, Shipping Bill, Marine Insurance Policy,

Bill of Lading, Mate’s Receipt, Certificate of

Origin, Packing List and Note, Other Documents

11

Suggested Readings:

International Marketing Management: Varshney, Bhattacharya (Sultan Chand and Sons)

International Marketing: Rajesh Kothari (RBD, Jaipur)

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MBE 225: Operations Research MBE Semester II

Paper V

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective- The objective of this course is to acquaint the students with the use of operational

research techniques in decision-making

Unit Content No of

Lectures

I Operational Research: Basic Concepts and Definitions

Linear Programming: Mathematical formulation of Linear Programming

problems and their solution using Graphic approach and Simplex method,

Duality Sensitivity analysis.

12

II Transportation: Solving the problem. Testing the optimality MODI method.

Cases of unbalanced problems, Degeneracy, Maximization objective, Multiple

solutions and Prohibited Routes

Assignment: Solving the problem. Cases of unbalanced problems, multiple

optimum solutions, maximization objective and unacceptable assignments

12

III PERT/CPM: Network with one estimate of time. Networks with three

estimates of time. Time-cost trade-off. Probability consideration under Pert

12

IV Game Theory: Games of Pure strategy, Games of Mixed strategy, Law of

Dominance, Sub Game

Queuing Theory: Elements of Queuing theory, Single Channel Queuing

Problem.

12

V Inventory Control and Planning: The technique of Inventory control,

Determination of EOQ, Treatment in case of Quantity Discount

Elements of Decision Theory-Decision models deterministic and stochastic,

Marginal analysis for Risk problems, Decision making under uncertainty.

Maximax, Minimax Regret, Laplace and Hurwicz rules, Decision Tree

Approach

12

Suggested Readings 1. Vohra N.D, Quantitative Techniques in Management, Tata McGraw Hill New Delhi

2. Taha, Hamady A, Operational Research- An Introduction, Prentice Hall of India

3. Operational Research-Prof N.P.Agarwal ( Ramesh Book Depot)

4. Operational Research-Mathur, Khandelwal Gupta,Gupta (Ajmera Book Company)

5. Operational Research-V.K Kapoor (Sultan Chand)

6. Quantitative Methods- N.K Nag (Kalyani Publishers)

7. Qunatitative Techniques for Managerial Decsionos – U.K Srivastava, G.R Shenoy, S.C

Sharma(New Age International)

Note- The candidate shall be permitted to use battery operated pocket calculator that should not

have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

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MBE 226: Seminar

MBE Semester II

Paper VI

Duration: 30 hrs

Contact hours per week: 2

Credits: 2

Objective : To create awareness regarding current trends, issues and research as related

to various aspects of business economics.

Students will be assigned a topic in the beginning of the semester. They will be required

to prepare and submit a project report on the same. A panel of external examiners will

evaluate the same.

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MBE 321: Public Economics MBE Semester III

Paper I

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives:

1. To understand the various aspects of Public Finance

2. To determine the role and objectives of Fiscal Policy.

Unit I: Introduction 10 hrs Nature and Scope of Public Finance;

Comparison of private & public finance

Concept of Private, Public and Merit goods;

Principle of Maximum Social Advantage;

Role of Government in the Economy;

Unit II: Taxation 14 hrs Meaning & Canons of Taxation

Classification of Taxes : Single Vs Multiple Taxes, Proportional Vs Progressive Taxes,

Direct Vs Indirect Taxes;

Justice in taxation : Benefit approach & Ability to pay approach;

Taxable capacity

Effects of Taxation;

Incidence and shifting of commodity taxes under monopoly and perfect competition

Unit III: Public Expenditure 12 hrs Meaning and classification of Public Expenditure.

Causes of Public Expenditure. growth

Canons and effects of Public Expenditure.

Unit IV: Public Debt 12 hrs Sources and Public Borrowing.

Objects of Public Debt

Forms of Public Debt.

Effects of Public Debt.

Methods of debt redemption.

Loan vs Taxes

Unit V: Fiscal Policy & Deficit Financing 12 hrs Fiscal Policy – Meaning, Objectives, instruments,

Role of Fiscal Policy as compensatory and anti-inflationary policy

Limitations of Fiscal Policy

Deficit Financing – Meaning, Role & Effects.

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Suggested Readings

1. Tyagi, BP, Public Finance, Latest edition, , Jain Praksash Nath & Company,

Meerut.

2. Bhatia, H. L., Public Finance, Recent Edition, Vikas Publication, New Delhi

3. Andley and Sundaram, Public Finance, Latest edition, Ratan Prakashan, Agra.

4. Mithani, D. M.; (1998), Modern Public Finance, Himalaya Publishing House,

Mumbai..

5. Musgrave, Richard A. (1959), Theory of Public Finane, McGraw Hill,

Kognakhusa, Tokyo.

6. Musgrave, R. A. and P. B. Musgrave, 1980, Public Finance in Theory and

Practice, McGraw Hill, Kogakusha, Tokyo.

7. Dalton, Huge, Principles of Public Finance, 1971, Rontledge and Hegan Paul

Limited, London.

8. Herber, B. P., Modern Public Finance, 1976, Richard D Iruin, Homewood.

9. Datt., Ruddar and K.P.M. Sudarshan, Indian Economy, 2001, S. Chand &

Company Limited, New Delhi.

10. Ganguly S., Public Finance, 1999, The World Press Private Ltd. Calcutta.

11. Musgrave, R. A. and P. B. Musgrave, 1980, Public Finance in Theory and

Practice, McGraw Hill, Kogakusha, Tokyo.

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MBE 322: Macro Economic Analysis MBE Semester III

Paper II

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives: To make the students aware of the basic theoretical framework underlying the field of

macroeconomics, inclusive of recent developments and the fundamental disagreements

among macroeconomists on issues of both theory and policy.

Unit I: National Income Accounting 12 hrs • Concept and measurement of National Income

• Matrix representation of NI

• The GDP deflator

• Problems in measuring National Income

• National Income and welfare

Unit II: The Closed Economy in the Short-Run 12 hrs • Classical and Keynesian Systems;

• IS-LM model;

• Fiscal and Monetary multipliers;

• Aggregate demand and aggregate supply –Classical versus Keynes.

Unit III: Microeconomic Foundations 12 hrs • Consumption-Keynesian consumption function;

• Investment-Investment function and Acceleration principle;

• Supply of Money & Demand for Money (Keynesian theory of money demand).

Unit IV: Economic Growth 12 hrs • Harrod-Domar Model;

• Solow Model;

• Elements of endogenous growth model.

Unit V: Inflation and Stabilization 12 hrs • Philips Curve: adaptive and rational expectations;

• Instruments and role of Fiscal and monetary policy.

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Suggested Readings

1. Froyen, R.T. (2001), Macroeconomics- Theories and Policies, Addison Wesley

Longman, Singapore.

2. Mankiw,N.G. (1992),Macro Economics, Macmillan Worth Publishers.

3. Rastogi,S. and S. Aiyar (1997),National Income Accounting,Lotus Books.

4. Shapiro, E. (1996), Macroeconomic Analysis, Galgotia Publications, New Delhi.

5. Keynes, J.M. (1936), The General Theory of Employment, Interest and Money,

Macmillan, London.

6. Diulio, Eugene A., Schaum’s Outline of Theory and Problems of

Macroeconomics, McGraw-Hill.

7. United Nations (1974), Year Book of National Accounts Statistics.

8. Ackley, G. (1976), Macroeconomics: Theory and Policy, Macmillan Publishing

Company, New York.

9. Dornbush, Rudiger ,Stanley Fischer and Richard Startz, 7th

or later edition,

Macroeconomics, McGraw Hill. 10. Sen,A.K.,ed.(1970), Growth Economics,Penguin Books.

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MBE 323: Financial Management MBE Semester III

Paper III

Duration 60 Hrs

Contact Hours per week: 4

Credits: 4

Objective: The purpose of this course is to acquaint the students with the broad

framework of financial decision-making in a business unit

Unit Contents Lectures

I Introduction: Definition, Scope, Objectives, Importance, and

Limitations. Task and Responsibilities of a Finance Manager.

Financial Analysis: Financial Statements- Income Statements

and Balance Sheet

Working Capital Management:Concept and Significance,

Need, Factors affecting Working Capital Estimation of Working

Capital- Operating Cycle Method, Net Current Assets Method,

Projected Balance Sheet Method.

12

II Capital Structure: Determinants of Capital Structure, Optimum

Capital Structure, Basic theory of Capital Structure

Source of Finance: Sources of short term and long-term

finance. Equity v/s Debt

Leverage: Operating, Financial and Combined Leverage

10

III Tools of Financial Analysis: Ratio Analysis: Concept, Calculation, Usefulness and

Limitation

Funds Flow Analysis: Importance, Mechanism, Limitations

Cash Flow Analysis: Importance, Mechanism and Limitations

14

IV Capital Budgeting: Nature and Importance of Capital

Budgeting, Evaluation Criteria- Pay Back Period, Post Pay Back

Profitability, Accounting Rate of Return, Net Present Value,

Profitability Index, Internal Rate of Return

Inventory Management, Receivable Management and Management of Cash

12

V Cost of Capital: Basic Concepts, Cost of Debt Capital, Cost of

Preference Capital, Cost of Equity Capital, Cost of Retained

Earnings

Dividend Policies: Nature and Types of Dividends,

Determinants of Dividend Policies, Various Dividend Policies

Models- Walter, Gordon, Modigliani and Miller

12

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Suggested Readings:

1. Pandey I. M Financial Management, Vikas Publications Delhi

2. Khan Jain Financial Management, Tata Mc Graw Hill

3. Agarwal M. R Financial Management Garima Publication Jaipur

4. Agarwal, Agarwal Financial Management, RBD Jaipur

5. Bhalla V. K Financial Management and Policy New Delhi, Anmol, 1998

6. Hampton, John. Financial Decsion Making, Englewood Cliffs, New Jersey.,

7. Prentice Hall Inc 1997

8. Van Home, James C Financial Management and Policy. 10th

ed, New Delhi,

9. Prentice Hall of India 1997

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MBE 324: Business Laws I MBE Semester III

Paper IV

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective: The objective of this course is to acquaint the students with different types of

laws, which a businessman is exposed to or is affected by.

Unit -I 60 hrs

Introduction to Indian Contract Act, 1872

Classification of Contracts

Proposal and Acceptance

Unit-II 12hrs

Contractual capacity

Free consent

Consideration

Unit-III 12 hrs

Legality of object and consideration

Void agreements

Contingent contracts

Unit-IV 12 hrs Performance of contract

Discharge of contract

Remedies for breach of contract

Unit-V 12 hrs Quasi contract

Bailment

Pledge

Case study (Compulsory)

Suggested Readings: 1. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New

Delhi

2. Aggarawal, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied

Services Pvt. Ltd., New Delhi.

3. Nolakha, R.L., Business Laws, Ramesh Book Depot, Jaipur

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MBE 325: Summer Training Report

MBE Semester III

Paper V

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

At the end of semester II students will have to undergo summer training of 8 -10 weeks

with an industrial business or service organization by taking up a project study approved

by the Department. The project shall be evaluated by a panel of examiners.

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MBE 421: Principles of Management

MBE Semester IV

Paper I

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Unit Contents No. of Lectures I Introduction: Concept, Nature, Process and

Significance of Management. Managerial Roles

(Mintzberg).

Planning: Concepts, Process, Types Decision

Making: Concepts, Process, Bounded Rationality

12

II Corporate Planning, Environment Analysis and

diagnosing, Strategy Formulation, MBO

Organizing: Concept, Nature, Process and

Significance, Principles of Organization. Authority

and Responsibility. Relationship between

Centralization and Decentralization

12

III

Delegation of Authority, Span of Control,

Departmentalization. Organization Structure-

Forms

Motivation: Concepts, Theories (Maslow,

Hertzberg, McGregor and Ouchi) Financial and

Non-Financial Incentives, Importance

12

IV Leadership: Concept, Leadership Styles,

Leadership Theories (Tannebaum and Schmidt)

Communication: Nature, Process, Barriers,

Significance. Effective Communication System.

12

V

Management of Change: Concept, Nature and

Process of Planned Change. Resistance to Change,

Emerging Horizons of Management in Changing

Environment

Managerial Control: Concept and Process,

Effective Control System, Techniques of Control-

Traditional and Modern

12

Suggested Readings: 1. Management Challenges for 21

st Century :- Peter Drucker F.; Butterworth,

Heinemann, Oxford

2. Essentials of Management :- Wehirich and Koontz

3. Organization Behaviour :- Fred Luthans

4. Management and Organization :- Louis A.Allen

5. Corporate Strategy :- Ansoff H; McGraw-Hill

6. Modern Management :- Hampton David R.; McGraw-Hill

7. Management :- Stoner and Freem

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MBE 422: Indian Economy MBE Semester IV

Paper II

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objectives:

i. To understand the various issues/components of the Indian economy.

ii. To enable the students critically appraise the current Indian economic

scenario.

Unit I: Structure of the Indian Economy & its Demography 10 hrs

Basic features of Indian Economy;

Infrastructure development;

National Income;

Broad demographic features: Population, size and growth rates, sex composition, rural-

urban migration, occupational distribution;

Problem of over-population;

Unit II: Agriculture 12 hrs

Nature and importance;

Trends in agricultural production and productivity;

Factors determining productivity;

New agricultural strategy and Green Revolution;

Agricultural marketing;

Agricultural Finance.

Unit III: Industry 12 hrs

Industrial development during the planning period;

Industrial policy of 1948, 1956, 1977 and 1991;

Industrial Licensing and policy: MRTP Act, FERA and FEMA;

Growth and problem of small scale industries;

Role of Public sector enterprises in India’s industrialization;

Unit IV: Planning in India & Important areas of concern 14 hrs

Planning in India: Objectives, strategy, broad achievements and failures;

Current five year plan: objectives, allocation and targets;

Poverty; Inequality; Unemployment; Globalization

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Unit V: External Sector 12 hrs

Role of foreign trade;

Trends in exports and imports;

Composition and direction of Indian’s foreign trade;

Role of Multinational corporations (MNCs)

Suggested Readings

1. Datt, R and KPM Sundaram, 2001, Indian Economy, S.Chand and Company

Limited, New Delhi.

2. Agarwal, A.N. 2002, Indian Economy: Problems of Development and Planning,

Wishwas Prakashan, Chennai.

3. Dhingra, I.C. 2001, The Indian Economy: Environment and policy, Sultan Chand

and Sons, New Delhi.

4. Mishra, S.K. and V.K. Puri, 2001, Indian Economy.

5. Uma Kapila (Ed.), 2002, Indian Economy since independence, Academic

Foundation.

6. Governer of India, Economic Survey (Annual), Economic Division, Ministry of

Finance, New Delhi.

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MBE 423: Management of Financial Services MBE Semester IV

Paper III

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective:

To acquaint students with the process of managing the financial services

Unit Contents Lectures

I Factoring and Forfeiting: Introduction,

Theoretical Framework, Factoring in India

Bill Discounting: Introduction, Concept, Bill

Market Schemes

12

II Venture Capital Financing: Introduction,

Theoretical Framework, Indian Venture Capital

Scenario

12

III Stock Market and Broking: Introduction,

Classification of Shares, Stock Market (Cash and

normal Trading), Stock Brokers, Sub – Brokers,

Trading and Clearing Members, Foreign Brokers

12

IV Derivative Trading 12

V Mutual Funds: Introduction, Classification, Mechanics, Duties of a Fund Manager, Growth in India (Recent Developments in Industry)

12

Suggested Readings 1. Avadhani, V. A., Investment Management, Himalaya Publishing House,

Delhi.

2. Averbach, Robert D., Banking and Financial Markets, McMillan

Publishing Co., New York.

3. Khan, M. Y., Indian Financial System – Theory and Practice, Vikas

Publishing House, New Delhi.

4. Singh, H.K. and Meera Singh, Mutual Funds and Indian Capital Market,

Kanishka Publishers and Distributors, New Delhi.

5. Agarwal, Krishna Kumar, New Issue Market Operations in India,

Kanishka Publishers and Distributors, New Delhi.

6. Srivastava, R.M., Management of Indian Financial Institutions, Himalaya

Publishing House, Delhi.

7. Gordon, and Natarajan, Financial Markets and Services, Himalaya

Publishing House, Delhi.

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MBE 424: Business Laws II MBE Semester IV

Paper IV

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Objective: The objective of this course is to acquaint the students with different types of

laws, which a businessman is exposed to or is affected by.

Unit-I 12 hrs

Special contracts:

• Contract of Indemnity

• Contract of Guarantee

• Contract of agency

Unit-II 12hrs

Sale of Goods Act, 1930

Unit-III 12hrs

Consumer Protection Act, 1986

Unit-IV 12 hrs

Right to Information Act 2005

Unit V 12 hrs

Case study (Compulsory)

Suggested Readings

1. Datey, V.S., Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New

Delhi.

2. Aggarawal, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied

Services Pvt. Ltd., New Delhi.

3. Nolakha, R.L., Business Laws, Ramesh Book Depot, Jaipur.

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MBE 425: Dissertation

MBE Semester IV

Paper V

Duration: 60 hrs

Contact hours per week: 4

Credits: 4

Each student will be assigned a topic in the beginning of semester IV by the faculty. The

student will be required to prepare a dissertation on the same. The dissertation will be

evaluated by a panel of examiners.

*----------------------------*