Credit Suisse’s successful digital

transformation - a look back and

ahead

2

“Regulatory Tsunami” Digital disruption Client empowerment

Increasing regulatory

oversight drives increased focus on automationTypical bank IT change

budget is 50–65%1

allocated to compliance

1 BCG, IT Benchmarking report, 2015.

Commodification of WM

servicesData & Analytics –automating personalized

servicesMobile and Social –

pervasive access to content and community

Engagement in decision

making sets apart a new breed of Tech savvy millennial investors and

emerging market HNW investors

Information overload, but also a more informed

investor than ever before

Size/scale matters –

compliance is expensive

Automation critical to ensuring

adaptability:

— Auto – authentication

— Automating rules

Embracing digital, whilst

maintaining brand differentiation, is keyMaking a multi-channel model

(RM + Digital) work, online and offline together are more

powerful than Digital in isolation

Focus on new digital business

capabilities: — Data driven insight— Client-centric design

thinking and — Simplicity of the user

experience

Implications:

3 Key Trends from 2014 are still shaping our Industry

today…

…and some say it’s a “Kodak moment” for Our Industry

Source: Credit Suisse

2/13

3

Our Digital Journey in Private Banking Asia Pacific

Client Reporting2011-2015

Delivered a new client reporting solution for the

Private Banking Asia Pacific booking centers based

on vendor product

Upgraded and harmonized under one instance the

Temenos T24 core-banking solution for the Private

Banking Asia Pacific booking centers

Introduced a business process engine for the

Private Banking Asia Pacific Front Office based on

2 vendor products (Temenos Wealth Manager and

Appway)

Automated front-to-back trading flows with a central

compliance rule engine based on two in-house

systems (My Solutions and Spirit Asia) for PB APAC

Developed Credit Suisse’s new award winning

channel for Private Banking clients to access the

bank’s services digitally

Optimized user experience for Front Office, building

on functions, data & business processes from the

renovated Private Banking Asia Pacific Platform

started in 2011 and continues Sample of digital innovation

Core-Banking2012-2016

Front-Office Workplace

2012-2016

Order Mgmt Systems2012-2016

Digital Private Bankingstarted 2014

RM Ecosystemstarted 2015

Re

ha

ul P

B A

PA

C P

latf

orm

to

be

dig

ita

l re

ad

y

Commenced the digital occupation of Client / RM

interaction during physical meetings by renovating

the client onboarding and IPQ renewal process.

Digital Client Onboarding

started 2016On

go

ing

In

itia

tive

s

See next sections for details

Digital Private Banking

Digital Onboarding

RM Ecosystem

Partnering with Fintechs. First partnership recently

announced with Mesitis and their client accountaggregation product Canopy which has been integrated

into Digital Private Banking.

Innovation @ Credit Suisse

APACstarted 2016

Aggregation

Credit Suisse Invest

Clie

nt A

ctiv

ato

rs

Data Platform

Pro

du

ct &

Sa

les

En

ab

lem

en

t

Au

tom

atio

n &

Se

lf Se

rvic

e

3/13

4

Our digitization program requires us to fundamentally rethink many business processes – it is a new Service

ModelNew Client Front End experience…

Client-centric

360˚ view of client relationship…

Near real-time

Processes and systems must support 24/7...

Personalized

Clients can opt to receive multiple notifications including

trade status, market data and new documents

Paperless

Digitalising key processes to satisfy client demands...

Multi-channel

Seamless service across online and offline, embracing

appropriate Fintech capabilities and offerings...

…Leading to a new Service Model

4/13Please note that the above is for illustrative purpose only and does not constitute an offer or a solicitation to buy or sell any interest or any

investment

5

A Roadmap of new

features

Building “for” Clients and “with” Clients, we continuously support our clients with enhanced

features...

Please note that depending on the country of residence or incorporation, clients may not be eligible for access or certain features may be restricted or

not available.

Portfolio

Overview

Market News

& Research

Watchlist Collaboration

Tools

Trading

Tools

Biometric

Access

eDocuments

& Go Green

Curated

Content

Mobile

ExperienceRisk Analyzer

Additional

Features

Enhancements to the

Minimum Viable Product

First release - our

Minimum viable Product

… A Strategic

Roadmap for future

development

… New Features

prioritised based on

business strategy

and client feedback

… Build in house, or

partner with Fintech

to deliver to Credit

Suisse eco-system

Token Free

Login

5/13

6

Fintech Partnership* to enable Aggregated Reporting and Analytics for our clients

Clients’ Demand for: Consolidated

view of Wealth

Canopy’s Unique Offering:

Aggregation and Analytics

“How many Apple shares do I hold

in total?”

New insights, need for advice from

Trusted Advisor

UHNW clients typically diversify

holdings across geographies and

custodians

Canopy helps client to understand

aggregated performance and exposure;

Secure and Convenient via the app,

data remains anonymous

*Canopy is a 3rd party account aggregation service offered by Mesitis w hich can be accessed via Credit Suisse Private Banking Asia Pacif ic app by

clients (Booked and Managed in Singapore) w ho have subscribed to the service with Mesitis. 6/13

For illustrative purposes only

7

Combining Technology with Human Touch – delivering the new Credit Suisse Invest advisory offering

Interactive and transparent – monitor and track client’s

Credit Suisse Invest portfolio, against their selected model portfolio

Detailed and extensive – comprehensive reports on portfolio quality with ability to drill down into the details

and highlight risk issues that require client’s attention

Accurate and timely – notifications on latest investment

ideas and market updates, customized to client’s chosen strategy and preferences

Convenient and user-friendly– 24/7 online access with ability to make contextual contact directly to the

Relationship Manager via the app.

7/13

Non User Active User

2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

And our client traction on the platform is strong…

Scalable offering in place and strong momentum in onboarding of clients:

10 logins per

month(with increasing

trend)

~10 mins per

login

User engagement… Most used features…

Portfolio

Trade

Research

Top features by no. of page views

“I know my financial

situation…”

“I am empowered to

act on opportunities”

“I have access to

insights”

High trade volumes reflect strong user

engagement…

Client engagement is high, with focus on key features and rapidly increasing execution rates

2016

Scalability of offering (geographies, client types, devices, features)

8

Source: Credit Suisse

2017

3.6x

Q12016

Q22016

Q32016

Q42016

Q12017

Average number of trades per client within a month

1.8x

9x

3.2x

8/13

9

Client Facing Employees (Relationship

Managers)

Utilize the internal digital platform RMEcosystem

Provides all information and capabilitiesneeded to serve our clients in the best possible

way

Connects to various systems on the technologyplatform and integrates processes for Front

Office

Clients Access the Award Winning Digital Private Banking Suite, Relationship Managers Benefit from

RM Ecosystem

Simple

Smart

Seamless

Intuitive app-like

interface is simple touse

Key client information

is surfaced – drill down into all details that are

needed

Google-like search

across client, positions,documents, research,and more

Market impact onclients at a glance

Integration of Platform

capabilities from CoreBanking, Trading, DPBand Research

Time saving byintegrating FO

processes

Clients

Utilize Credit SuissePrivate Banking Digital Capabilities

Award-winning digital platform for both Mobile Devices and Desktop

Clients are able to check portfolio details andmarket news, access to CS Investment Strategyand Research materials as well as trade equityand FX

9/13

IPQ Renewal via iPadAccount Opening via

iPad

New clients

Singapore Booked

Meeting happens

in Singapore

All Existing

Clients

All Account type

Meeting happens

in Singapore

Digital Client Onboarding

Offering Benefits

Modular Entry

Allow quick toggle between sections

E - signature

ONE signature

Digital Forms

No more heavy stack of AOD

forms

Reassign to ARM

Easy switch between RM &

ARM

Full front-to-back

automation

Faster Turnaround

IPQ Workflow

completed from iPad

Hassle-free

Paperless

No more data input; no more

transcription-error

OCR

Scan the ID/passport by

taking a PIC

Digital Leader

Differentiating Offering

1010/13

11

Empowered

Teams: small, agile,

accountable

& quick decisions

Collaboration:

Co-location of

business and IT,

and

embracing Fintech

to bring new

capabilities to clients

Quality:

Pairing developers

to improve quality

Agility:

Automation of

integration,

deployment and

testing

Communication

s:

Daily stand ups with

instant

communication

Client-centric:

From building for

clients to building

with clients

Building an Agile delivery capability: how was it different from our traditional IT Program?

Source: Credit Suisse

11/13

1212/13

13

Important Information

This document was produced by and the opinions expressed herein are those of Credit Suisse AG (“Credit Suisse”) as of the date of writing and are subject tochange. It has been prepared solely for (i) information purposes, and (ii) the reference of the recipient. It does not constitute a request nor an offer or

recommendation by or on behalf of Credit Suisse to any person to buy or sell any particular investment product or to participate in any other transactions. The onlylegally binding terms are to be found in the applicable product documentation or specific contracts and confirmations prepared by Credit Suisse. No offer of anyinterest in any product will be made in any jurisdiction in which the offer, solicitation or sale is not permitted, or to whom it is unlawful to make such offer, solicitation

or sale. Not all products and services are available to citizens or residents of all countries. Any reference to past performance is not necessarily a guide to the future.Although care has been taken to ensure that the information and analysis contained in this publication have been compiled or arrived at from sources believed to be

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