credibility and cash flow

Copyright (c) 2009 Communication Transformation

Credibility & Cash FlowTerry Wygal’s BluePrint 2

Presented by:

Felicia J. Slattery, M.A., M.Ad.Ed.

Communication Consultant, Speaker & Coach

Communication Transformation Consulting


How Do You Decide Where to Buy?


Who Am I?

Communication Expert since 1996

Teacher Consultant, speaker, and coach Master of Adult Education &

Training Master of Communication Work-at-Home, Small Business

Owner


Small, work-at-homebusiness owner

Want: Freedom & cash flow Have: Information to share Wonder: How to spread your

message

Who Are You?


Increasing sales comes from persuasion.

Persuasion = Motivation To persuade you need to be credible. Therefore, increased credibility will

equal increased business.

Credibility = More Cash Flow & Freedom


Three “C’s” of Credibility

Types of Information Needed to Boost Credibility

The Key to it All: Understanding One,Important Component

What We’ll Cover…


Competence

Character

Charisma

The Three C’s of Credibility


Competence Definition:

Your expertise on the subject area Question:

How can you can communicate your competence to an audience?

Your Turn: Open for comments!

Source: Understanding Human Communication, 10th Ed., Adler & Rodman.


State credentials (See my earlier slide!)

Talk about experience

Cite outside sources

Share testimonials or anecdotes about clients you’ve helped

Communicating Competence


Character Definition:

Your audience's perception of the speaker’s honesty and impartiality

Question: How can you communicate your character to an audience?

Your Turn: Open for comments


Integrity: keep your word

Speak positively of your competition

In a presentation, providea preview and review, and stick to your plan

In any communication, remain professional at all times

Communicating Character


Charisma Definition:

The audience's perception of the speaker’s enthusiasm and likeability

Question: How can you best communicate your charisma to an audience?

Your Turn: Open for comments!


Choose a topic you LOVE and are passionate about

Smile and laugh

Make direct eyecontact

Communicating Charisma


1. Credentials

2. Experience

3. Facts

4. Anecdotes

5. Statistics

Info Needed to Increase Credibility

“Be the GGooooggllee for your prospects.”


The Key: Know Your Audience

It’s all in your audience’s perception!


Demographics

Values

Attitude towardyour topic

Evaluate Your Audience


Increasing Credibility will Lead to Increased Business

Three C’s of Credibility: Competence, Character and Charisma

Information Needed to Boost Credibility

The Key: Understanding Your Audience

What We Talked About


To learn to increase your credibility, sign up for my free e-course at CredibilityAndCashFlow.com.

I’ll send your free e-course right away!

P.S. Don’t forget to verify your email!

Free Offer…


Once you begin to effectively communicate your credibility to

your prospects, new business will come to you almost automatically.

Be sure to pick up your FREE e-course now!

Increase Your Business Today


Thank You!


Hire

Felicia J. Slattery, M.A., M.Ad.Ed.

to speak at your next event or conference.

FeliciaSlattery.com

630-554-0636