creativity measurement
TRANSCRIPT
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Creativity
Measurement:
Big, Medium, and Little
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Three Levels of Creativity
Little-c creativity – everyday level
Big-C Creativity – Genius Level
Medium-C CREATIVITY – TRANSITIONAL LEVEL
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Grand Tour of Measures
at the Three Levels
From little to middle to Big-C measures
From measures applicable to children to measures solely applicable to adults
From well-known and commonly used measures to less well-known and more infrequently used measures
From process measures to behavioral measures to impact measures
From older measures to newer measures and back to the oldest measures
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Little-c creativity measurement
Process oriented
Person oriented
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Little-c creativity measurement:
process oriented Visual measures
Unusual uses (Guilford, 1954)
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Little-c creativity measurement:
process oriented Visual measures
Unusual uses (Guilford, 1954)
Scored for
Fluency
Originality
Flexibility
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Little-c creativity measurement:
process oriented Visual measures
Unusual uses (Guilford, 1954)
Pattern meanings (Wallach & Kogan, 1965)
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Little-c creativity measurement:
process oriented Visual measures
Unusual uses (Guilford, 1954)
Pattern meanings (Wallach & Kogan, 1965)
Product improvement (Torrance, 1962)
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The participant is presented with a series of objects such as children’s toys
or instruments used in his or her particular occupation and asked to
make suggestions for their improvement: e.g. …
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Little-c creativity measurement:
process oriented Visual measures
Unusual uses (Guilford, 1954)
Pattern meanings (Wallach & Kogan, 1965)
Product improvement (Torrance, 1962)
Ingenuity (Flanagan, 1963)
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A very rare wind storm destroyed the transmission tower of a television station in a small town. The station was located in a town in a flat prairie with no tall buildings. Its former 300 foot tower enabled it to serve a large farming community, and the management wanted to restore service while a new tower was being erected. The problem was temporarily solved by using a _______.
As part of a manufacturing process, the inside lip of a deep cup shaped casting is machine threaded. The company found that metal chips produced by the threading operation were difficult to remove from the bottom of the casting without scratching the sides. A design engineer was able to solve this problem by having the operation performed _______.
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Little-c creativity measurement:
process oriented Verbal measurement
Remote associates (Mednick, 1962)
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1 rat blue cottage
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1 rat blue cottage cheese
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1 rat blue cottage cheese
2 railroad girl class
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1 rat blue cottage cheese
2 railroad girl class working
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday party
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday party
4 wheel electric high
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday party
4 wheel electric high chair
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday party
4 wheel electric high chair
5 out dog cat
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1 rat blue cottage cheese
2 railroad girl class working
3 surprise line birthday party
4 wheel electric high chair
5 out dog cat house
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Little-c creativity measurement:
process oriented Verbal measurement
Remote associates (Mednick, 1962)
Word associations (Getzels & Jackson, 1962)
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Write as many meanings as you can for
each of the following words:
duck
sack
pitch
fair
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Little-c creativity measurement:
process oriented Verbal measurement
Remote associates (Mednick, 1962)
Word associations (Getzels & Jackson, 1962)
Fable endings (Getzels & Jackson, 1962)
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Write three endings for the following fable: a moralistic, a humorous, and a sad ending.
The Mischievous DogA rascally dog used to run quietly to the heels of every passerby and bite them without warning. So his master was obliged to tie a bell around the cur’s neck that he might give notice wherever he went. This the dog thought very find indeed, and he went about tinkling it in pride all over town. But an old hound said ....
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Little-c creativity measurement:
process oriented Verbal measurement
Remote associates (Mednick, 1962)
Word associations (Getzels & Jackson, 1962)
Fable endings (Getzels & Jackson, 1962)
Consequences (Guilford, 1954)
Imagine all of the things that might possibly happen if all national and local laws were suddenly abolished.
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Little-c creativity measurement:
person oriented
Preference for complexity: Barron-Welsh Art Scale (Barron & Welsh, 1952)
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Little-c creativity measurement:
person oriented
Preference for complexity: Barron-Welsh Art Scale (Barron & Welsh, 1952)
Values & interests: How Do You Think Scale (Davis, 1975)
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Little-c creativity measurement:
person oriented
Preference for complexity: Barron-Welsh Art Scale (Barron & Welsh, 1952)
Values & interests: How Do You Think Scale (Davis, 1975)
Actual creative activity: Lifetime Creativity Scale (Richards et al., 1988)
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Little-c creativity measurement:
Evaluation
Advantages
Easily administered to a diversity of research participants in a variety of situations
Frequently have explicit connections with a theoretical conception of the creative process
Disadvantages: Sometimes low
Convergent validity
Divergent validity
Predictive validity
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The Fundamental Issue
Little-c creativity assessment is domain general rather than domain specific
That is, such measures usually require no domain-specific expertise
Among the few exceptions is Hu and Adey’s (2002) scientific creativity test for secondary school students: e.g.,
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Medium-C CREATIVITY –
TRANSITIONAL LEVEL
Self-concept: The ACL CPS (Gough, 1979)
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Medium-C CREATIVITY –
TRANSITIONAL LEVEL
Self-concept: The ACL CPS (Gough, 1979)
Actual behavior: Creative Achievement Questionnaire (Carson, Peterson, & Higgins, 2005)
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Medium-C CREATIVITY:
Evaluation
Advantage
Designed for middle range
Links little-c to Big-C Creativity
Disadvantage
Less process oriented
More contingent on external validation
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Big-C Creativity Measurement
Expert surveys (e.g., Farnsworth, 1969)
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Big-C Creativity Measurement
Expert surveys
Archival sources
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Big-C Creativity Measurement:
Archives
Examples
Performance frequencies (e.g., Moles, 1958)
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Big-C Creativity Measurement:
Archives
Examples
Performance frequencies
Citation indicators (e.g., Endler, Rushton, & Roediger, 1978)
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Big-C Creativity Measurement:
Archives
Examples
Performance frequencies
Citation indicators
Space measures (e.g., Murray, 2003)
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Big-C Creativity Measurement:
Evaluation
Advantages
Reliability
Validity
Stability
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Big-C Creativity Measurement:
Evaluation
Advantages
Reliability
Validity
Stability
Applicability
Diversity of achievement domains
Variety of analytical units: Products as well as creators
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Big-C Creativity Measurement:
Evaluation
Disadvantages
Upper tail
Posthumous assessment
Sociocultural content
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Big Questions
How can the three levels be connected?
Can we devise a combined measurement strategy that can assess creativity across the full range?
If so, what form will this assessment take?