The Scottish Government

Business Strategy imperative…

The Scottish Government

The Scottish Government

Have a chat with your neighbour about ‘creativity’

The Scottish Government

Have a chat with your neighbour about ‘creativity

in the workplace’

The Scottish Government

So, what is creativity?

•Generating new ideas

•Using ways that lead you to think differently, that take you to new ideas

•Deliberately trying to escape your tried and tested pattern of thinking

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What’s the difference between creativity and innovation?

‘Creativity’ is the generation of new ideas – either new ways of looking at existing problems, or of seeing new opportunities.

‘Innovation’ is the successful exploitation of new ideas. It is the process that carries them through to new products, new services, new ways of running the business or even new ways of doing business.

Cox Review of Creativity in Business, HM Treasury, 2005

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Come up with three things you could do to stop your colleagues being creative

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What’s your experience of our ability to be creative?

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What do successful creative organisations do?

Curious for ideas Motivated people

Open channels of communicationStrategic leadership

Fresh insights emerge in new places, informed by a deep understanding of the issues, at a human level. Leaders and managers at all levels welcome new ideas and support their development.

Shared understanding of goals, with clear direction and discretion across hierarchies to innovate in working towards them. Leaders regularly remove barriers.

Broad networks, with simple forms of communication and a culture of consulting colleagues, sharing work and ideas.

Work is challenging and fulfilling. Corporate policies support flexible operation. We celebrate and reward creative work – and support the development of creative skills.

Worthwhile public sector work

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Who or what is the Scottish Government Creativity Team?

The Scottish Government

What is it that we do?

•Fostering a belief that we are creative and that this has a real part to play in people’s work.

•Exploring, testing out and implementing widely new ways of working that help us achieve our desired outcomes.

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Spreading the word

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Networks

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Networks

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Testing out new ways of working in policy

Deliberately taking risks

Creating cultures of innovation Post 16 learner journey

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Design thinking process

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Learner Journey

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Learner Journey

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Getting active project – the story so far

Why get involved?

Need for radical rethinkReduced public pursePublic expect better in terms of answers

What did it entail?

•Going back to the drawing board•Seeing through lots of pairs of eyes•From the consumers point of view – making it meaningful

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Discover – defining the question

How can we radically increase the number of

people in Scotland who are physically active?

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The Scottish Government

Define – developing insights and describing unmet needs

‘Habits are powerful - it's not easy for everyone. How to get into habits of making

healthy choices within constraints people live in.’

‘Mountain biking is big here – tracks everywhere. Community want to raise money to create tracks here….it’s best when the kids

do it themselves, they build their own tracks in the woods, good to leave it as a guerrilla

activity!’

‘Teenagers – need to be on-trend, current. Kids don’t like getting

sweaty.’

#normal

#motivation

#fun#affirming experience

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Using a design approach

Useful when:•No obvious answers•Stuck!•There is space to try a new approach•Want to challenge the status quo

Challenges are:•Giving permission, committing resources to a whole process without knowing what the end result will be•Reactive vs planned work – where do our resources go?•What do we see as risk and when do we take it?

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Is this really different to how we work now?

The Scottish Government

Will you accept the creativity challenge?!

What will you do differently?

#iamcreative

The Scottish Government

Some suggestions…