creativity around the globe
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Creativity Around the Globe
Dr. Fredricka
Reisman Director, Drexel/Torrance Center for Creativity and Innovation, Drexel
University
Beth Siegel President and Co-Founder, Mt. Auburn Associates
Margaret Collins Director, Creative Enterprises and the Arts, Piedmont Triad Partnership
Dan Taylor Economic Development Officer, Prince Edward County
Gene DePrez Chief Innovation Officer, CreativeSheffield: Sheffield’s City Development
Company
Beth Siegel
President and Co-FounderMt. Auburn Associates
Margaret Collins
DirectorCreative Enterprises and the Arts
Piedmont Triad Partnership
Piedmont Triad WorksNorth Carolina’s Creative Workforce
Talent has no Zip Code!
Global Creative Economy SummitPhiladelphia
October 5, 2009
Creative Enterprises” are businesses that create goods and services that distinguish themselves by aesthetics, authenticity or culture; experience with these goods adds to their economic value and market potential
Jon Kuhn Gallery, Winston-Salem
B/E Aerospace, Product Design
Piedmont Triad Film Commission, Surry County
Stokes County Bluegrass
Creative Enterprises
Creative Workers inNon-Creative Enterprises
Creative Workers in Creative Enterprises
Non-Creative Workers in Creative Enterprises
10,73811,61817,072
Creative enterprises (the cluster) & Creative occupations (the workforce)
Creative Talent
17,072 + 11,618 = 28,690 employed in creative enterprises
11,618 + 10,738 = 22,356 employed in creative occupations
Employment by Subcluster Total Employed 2007 = 28,690
Performing, 2,753, 10%
Visual Arts & Crafts, 3,033,
11%
Heritage, 573, 2%
Product & Env. Design, 9,114, 32%
Film & Media, 3,753, 13%
Literary & Publishing, 9,464, 32%
Source: EMSI Complete Employment - Spring 2008 Release v. 2.
Vision & Goals for Piedmont TriadI. Provide direction, and coordination for
creative economyII. Advance Design as primary source of
competitive advantageIII. Capitalize on the creative assets of
educational institutions- 20 total IV.Strengthen the business, marketing,
and entrepreneurial capabilities of creative enterprises
V. Package and brand the region’s creative assets
From Vision to Reality
Transform the Triad Creative Economy as aWorld Class Center of Design
• Design Industry; Industrial, Graphic, Architecture• Interactive Media and Film• Furnishings- Design and Photography
1) Create a Center of Gravity- critical mass within Design Field• Form the Piedmont Triad Creative Enterprises
Council
2) Deploy Innovative Programs to strengthen our competitive advantage• Professionals• Emerging/Developing Workforce
Piedmont Triad Architectural Initiative
• Create Architectural “culture”• Establish a Center with international presence• Plan new school of architecture
Callaway, Johnson Moore & WestWinston-Salem
Triad Design Leadershop
Develop 21st century design thinking,technology and leadership
www.TRIADDESIGNLEADERSHOP.com
5 National Designers to Triad
Digital Marketing Boot Camp• All things digital; website to widgets; social networks to RSS feeds- Begins Oct. 24th
• Add value with smart use of on line and traditional marketing
www.digitalmarketingbootcamp.com
Entrepreneurship for Creatives
• Business Skills for Artists and Creatives• Partnering w/arts councils and colleges • Classes began Spring, 2009• Modules: marketing, business plan, pricing,
& intellectual property
Serious Games• Regional educators teaching game design and animation• Education and Industry creating Surgical Technology Skills Builder by December , 2009
Serious Game
Transformation• Create future leveraging creative assets• Foster innovation; high wage, high skill jobs• Cultivate resources• Regional collaboration and dialogue are key
Contact Information
Margaret H. CollinsDirector, Creative Enterprises & Arts
Piedmont Triad Partnership7025 Albert Pick Rd.Greensboro, NC [email protected]
Dan Taylor
Economic Development OfficerPrince Edward County
Gene DePrez
Chief Innovation OfficerCreativesheffield:
Sheffields’s
City Development Company
Transforming an Economy Gene DePrez Chief Innovation Officer Creative Sheffield, the UK’s first City Development Company
• Who are we?• What do we have?• How does innovation take place?• Lessons learned
Introducing Sheffield• City population – approx 530,000
– England’s fourth largest city
• Sheffield City Region Population 1.7 million• County of South Yorkshire = City of Sheffield + Barnsley,
Doncaster, Rotherham, Bassetlaw, Chesterfield, Derbyshire Dales and northern part of Peak District National Park.
– Straddles 2 political regions (sources pf public funding)
Sheffield
SHEFFIELDECONOMICMASTERPLAN
Physical regeneration….
Investment and InnovationInvestment and Innovation
Integrated Strategy and Delivery
Supported by an International Program
Driven by Sheffield Economic Master Plan
InvestmentInvestmentAttracting and retaining business investmentAttracting and retaining business investment
ObjectivesSupport Growth & Support Growth & InvestmentInvestment
JobsJobs
Creating DemandCreating Demand
ADVANCED MANUFACTURING & MATERIALS
InnovationAccelerating knowledge transfer and commercialisation
Transformational Objectives
Stimulating CollaborationStimulating Collaboration
Increasing share of knowledge based Increasing share of knowledge based businessesbusinesses
Advancing CommercialisationAdvancing CommercialisationInternational OpportunitiesInternational Opportunities
Transformational Initiatives
Improving the Climate for InnovationImproving the Climate for Innovation
Integrated LeadershipIntegrated Leadership
Delivering Digital & Healthcare Sector GrowthDelivering Digital & Healthcare Sector Growth
Sheffield has a long legacy of innovation…
• From 14th Century steel knife production, • Crucible steel process in 1740, • Bessemer Steel in 1856, • Invented stainless steel in 1913• Art, design and craft related to cutlery• Precision engineering and design
• “Made in Sheffield’ an international brand for the last 150 years
• Creativity, music and disruptive technology at our core
The Advanced Manufacturing Park
100 Acres + option on 500 more
• The Welding Institute• Castings Tech Institute• Advanced Manufacturing Research Centre• SME’s/ SMB’s
•Lightweight materials
•Bonding techniques
•Casting processes
•Clean Tech
Boeing aero engine fan blades….AMRC able to reduce the time taken to produce one blade from 56 minutes to 2 minutes…
Transformation
Innovation + Entrepreneurship
Project Accelerate
I.P. CommercialisationAngel InvestmentInvestor Readiness
Healthcare Technology Low Carbon Technology
Nanotechnology
£ 254M
DIGITAL & NEW MEDIA DEVELOPMENT
Fastest Growing CDI Sector in UK:
32% 2000-2005
Key sector strengths
• Design
• Interactive media– Mobile
• ICT ServicesKey markets areas
• E-Learning
• Games
• Cross platform media
Digital and New Media in Sheffield
• Large SME base– Flexible– Innovative
• Home-grown talent• High start up rate
Digital Campus
Sheffield Digital Campus
• Managed workspace built around the idea of creating collaboration, networking & entrepreneurial opportunities– Modern environment
– Flexible workspace
– Conferencing facilities
• Designed for creative, digital and media businesses
• Employing 1 – 75 people
Key international differentiator…
Collaboration Centre+
Boot Camp
Top Tier Data Centre based on
Cloud Computing
Project Sheffield
…building on the investments in the Digital Campus and Digital Region
The Collaboration Centre
• “Best in class” business incubation and acceleration centre for Sheffield’s Digital Industries…
• Dramatically improving the incubation of entrepreneurial talent and the development new Digital tech businesses
Our role = Orchestrate Exchange
&
Looking at the City of Sheffield as an “Innovation Ecosystem”…
• Partnerships & Collaboration
– Increasing personal and business connectivity...• Private sector involvement has been historically weak in the
city...
– Learning from the best in the world….
– Capitalising on opportunities through sector convergence... Breaking down the silos across the community....
– Understanding and realising the potential in “new economy” markets & technologies....
Innovation Ecosystem– Entrepreneurial culture– Flexible IP policies– Sources of pre-seed, seed & venture capital – Multiple technology generators– Adequate supply of business professionals – Urban amenities (bars, restaurants, entertainment
centers, etc.)
• A strategy to recognise the pieces and bring them all together
Thanks....
Question & Answer
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Desk in Ballroom A.
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