creativity and innovation
DESCRIPTION
Outline of my talk at School of Business and Management (SBM), ITB, 2012TRANSCRIPT
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Creativity & Innovation
Budi Rahardjo SBM ITB, 6 November 2012
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Definition
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Creativity is the process of
generating something new
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Sir Ken Robinson on Crea%vity
The process of having original ideas that have value
“Crea%vity now is as important in educa%on as literacy, and we should treat it with the same status.”
h9p://www.ted.com/talks/ken_robinson_says_schools_kill_creaBvity.html
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Innovation - in·no·va·tion/ˌinəˈvāSHən/
• Practical application of creativity into something that has an impact
• Innovation is the process that transforms ideas into commercial value
• The process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process.
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Creativity is cheap
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Creativity is problematic
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How to get brilliant ideas
[no idea, can be taught, blog as a media]
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How To Get ideas
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Everything that can be invented,
has been invented
Charles H. Duell, Commissioner, U.S. patent office, 1899
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ideas have their own lives
[all you have to do is to catch them]
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Good artists copy, great artists steal
[picasso]
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Success brings more problems
pressure to produce better creations – stress, suicide, etc.
see also Elizabeth Gilbert’s TED presentation,
“Your Elusive Creative Genius” http://www.ted.com/talks/elizabeth_gilbert_on_genius.html
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Still want to be creative?