Creativity and Design

Day 5: Now what?

http://www.tiki-toki.com/timeline/entry/622572/ACI-Design-Creativity-Map/

Use Creativity & Design to help make the world better30

http://www.todayonline.com/

• Accomplishment: achieving goals• Beauty: appreciation of qualities that give pleasure to the senses or spirit• Community: sense of unity with others around us and a general connection• Creation: sense of having produced something new and original• Duty: willing application of oneself to a responsibility• Enlightenment: clear understanding through logic or inspiration• Freedom: sense of living without unwanted constraints• Harmony: balanced and pleasing relationship of parts to a whole• Justice: assurance of equitable and unbiased treatment• Oneness: sense of unity with everything around us• Redemption: atonement or deliverance from past failure or decline• Security: freedom from worry about loss• Truth: commitment to honesty and integrity• Validation: recognition of oneself as a valued individual worthy of respect• Wonder: awe in the presence of a creation beyond one’s understanding

http://www.makingmeaning.org/meanings.html

Design and Creativity

(D&C)

why?

who?

how?what if?

so what?

so what?

Now that you and your team can generate many creative ideas, what do you do with them? How can you choose?31

http://www.todayonline.com/

http://99u.com/articles/6167/battling-the-half-life-of-idea-execution

Creativity: less about creating new ideas, more about focusing on a few

“I think my love of idea generation has become an escape hatch… new ideas appear more attractive. And so I quickly jump to something new”

Would you prefer…?

a) A team that generates 100 ideas with 10 of them being greatb) A team that generates 10 ideas with 2 of them being great

http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf

... and more

2005

http://news.bbc.co.uk/2/hi/technology/4292854.stm

2005

http://wiki.laptop.org/go/Pictures

http://wiki.laptop.org/go/Pictures

http://wiki.laptop.org/go/Pictures

http://news.cnet.com/2300-11386_3-10012657-7.html

2006

http://wiki.laptop.org/go/Pictureshttp://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/

http://wiki.laptop.org/go/Pictures

http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf

2007

http://www.flickr.com/photos/knightfoundation/6771617469/http://www.flickr.com/photos/olpc/page74/

http://www.flickr.com/photos/pieter-bidia/2925665693/

http://www.fuseproject.com/category-1-product-652008

New ideas are incomplete; “ugly ducklings” before becoming beautiful swans… they need protection32

http://www.todayonline.com/

“It then took me 5,127 prototypes to develop the final machine, each failed prototype

informing the next one”

“I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of

separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did.

I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was

wonderful. But most other people thought I was mad.”

http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html

“Plus-ing”https://www.youtube.com/watch?v=QhXJe8ANws8

Help grow and sustain a “Yes, and…” collaborative culture33

http://www.todayonline.com/

The best solutions…

Are difficult and take timeRespond to new problemsChallenge the status-quo

Address causes, not symptomsApply technology appropriately

Reveal new ways of thinking about problemsInvolve a wide variety of stakeholders

Are persuasively communicated

- Lunch -

Pugh Matrix

https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign

http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf

(Probably not relevant criteria?)

(Interesting)

Evaluation Criteria

Impo

rtanc

e R

atin

g

Ben

chm

ark

(Dat

um)

New

idea

type

1

New

idea

type

2

New

idea

type

3

Exi

stin

g pr

oduc

t 1

Exi

stin

g pr

oduc

t 2

Criteria 1 3 S + + - -

Criteria 2 2 - S + + +

Criteria 3 3 + - + S S

Criteria 4 1 S + + - +

Criteria 5 3 - S S + S

Criteria 6 3 - - - - -

Criteria 7 3 + + + + +

Criteria 8 2 S S S S S

Criteria 9 1 - + - - -

Criteria 10 2 + - + + +

Pugh Matrix TemplateSolution Alternatives

Concept Selection LegendBetter +Same SWorse -

Systematic evaluation methods are good if you are careful how to use them and how to interpret the outcome34

http://www.todayonline.com/

http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process

Concept variation

Build models and prototypes of new ideas35

http://www.todayonline.com/

http://www.computerhistory.org/revolution/input-output/14/350

Why prototype?

• Manage uncertainty• Make assumptions explicit

• Learn a specific feature or property

• Evaluate in realistic conditions• Gather feedback and support for change

• Communicate decisions and intentions

• Open the ideation process• Safety and ergonomics

• Test desirability, viability, and feasibility

http://martini.mitplw.com/blog/?p=954

http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/

http://www.robives.com/blog/swinging_legs_experiment

Low-Fidelity Prototyping (Quick and Dirty):Immediate physical representations using any available materials

Interactive Toy: 3 day tutorialhttp://www.youtube.com/watch?v=mt4V5kojU8E

Prototyping images

Prototyping images

Prototyping images

Prototyping images

minecraft.net

Keurig individual serving coffee brewer

http://www.keurig.com/

http://www.keurig.com/compare-keurig-brewers

02468

101214161820

0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14

Radius of Hole (cm)

Bitt

erne

ss (c

m*m

in)

or T

ime

(min

)

0

0.2

0.4

0.6

0.8

1

1.2

Perc

ent o

f Tea

Sa

tura

ted

BitternessTime% Saturation

Tea brewer

l iquidcontainment

electrical supply

electrical conversion

thermal energyfilter, teacontainment

ice/teacontainment

electricity

water

water

thermal energy

tea thermal energy

ice teathermalenergy

18 in.

9 in.

Twitter: @sarvidefer

1

2

3 4

5

6

78

9

Creativity and Design

The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.

Extend and apply what you learned in this course36

http://www.todayonline.com/

http://candychang.com/before-i-die-in-nola/

- End of Day 5 -

Steven Johnson: Where Good Ideas Come From

http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html