creativityleykocreativegroup.com/residentialrealestate.pdfcreativity it’s more than just finding...

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CreativityIt’s more than just finding the paper that gives a brochure

“table presence” or writing a copy hook that makes an ad

campaign memorable.

It’s about originality, listening, learning and loving what you do.

expertiseCogswell Realty, Cushman & wakefield, Ge Grace, GVa williams,

halstead Properties, kBS Realty advisors, Lh Charney & associates,

Murray hill Properties, The Olnick Organization, Reckson associates,

Robert k Futterman, Sitt Management, Sanzari enterprises,

SJP Properties and Vision ReP.

we’ve earned our marketing stripes in real estate.

Undivided attentionwe are in the s-e-r-v-i-c-e business, so count on us 24/7. and

one of our guiding principals: keep your friends close, your

clients closer and your gas tank full.

we are at your beck and call.

NimbleThe new value-based economy requires a new style of com-

pany – highly responsive, adaptable to challenges of different

scales, hungry to seek out leading and bleeding edge solutions

and fully strategic in their planning.

Responsive, adaptive, and strategic.

n The Takeaway

n CLIeNT: Cogswell Realty / kBSn PROJeCT: eleven80 Luxury Rentals

n Brochure

Each light filled residence at Eleven80 features a

gourmet kitchen with granite countertops and stainless steel

appliances, marble baths, spacious closets, washer and dryer,

and resident controlled heat and air conditioning. Homes are

also pre-wired for telephone, cable TV and high-speed

internet access. Storage and off-site parking are also available.*

stayEach light filled residence at Eleven80 features a

ini playini playoutyoutyThe private amenities will impress – state-of- the-art health club and spa;* billiards

lounge; media lounge; four-lane bowling alley; indoor half-court basketball and conference center.

The 24/7 concierge is always available for deliveries, security, maintenance requests, etc., and our

complimentary private transport shuttle is available in the evenings for trips to school, food

shopping, or the bus or train.

Eleven80 is centrally located in the heart of downtown Newark. Newark’s Penn Station and the Newark Light Rail

provide Eleven80’s residents unrivaled access to NYC and the entire metropolitan area. The building is also close to several top

entertainment and cultural venues such as NJPAC, The Prudential Center, Symphony Hall, The Newark Museum and a multitude

of art galleries. Whether it’s barbecue, a brew and comfort food, or Paella, Eleven80 is surrounded by a variety of restaurants and

bars within walking distance, and the Ironbound District is only minutes away. * Additional monthly fee applies

CALL US FOR A TOUR OR VISIT ELEVEN80RENTALS.COM

■ ELEVEN80 AMENITIES■ 24/7 CONCIERGE■ PRIVATE BOWLING■ FITNESS CENTER & SPA■ BILLIARDS LOUNGE■ INDOOR BASKETBALL■ TRANSPORT SHUTTLE■ MEDIA LOUNGE■ CONFERENCE CENTER■ ELEVEN80 RESIDENCES■ STUDIO, ONE AND TWO BEDROOM APARTMENTS (WITH DENS AND TERRACES

IN SELECT UNITS)■ GOURMET KITCHENS■ IN-HOME WASHER & DRYER■ HIGH CEILINGS■ LOTS OF LIGHT■ RESIDENT CONTROLLEDHEATING AND AIR■ PRE-WIRED FOR CABLE& HIGH-SPEED INTERNET

■ VISIT OUR WEBSITE TO TAKE ADVANTAGE OF THE LATEST LEASING DEALS:ELEVEN80RENTALS.COM

Eleven80 is centrally located in the heart of downtown Newark.

Newark’s Penn Station and the Newark Light Rail provide Eleven80’s

residents unrivaled access to NYC and the entire metropolitan area. The

building is also close to several top entertainment and cultural venues

such as NJPAC, The Prudential Center, Symphony Hall, The Newark

Museum and a multitude of art galleries.Whether it’s barbecue, a brew and comfort food, or Paella, Eleven80 is

surrounded by a variety of restaurants and bars within walking distance,

and the Ironbound District is only minutes away. The private amenities will impress – state-of-the-art health club and spa;*

billiards lounge; media lounge; four-lane bowling alley; indoor half-court

basketball and conference center. The 24/7 concierge is always available

for deliveries, security, maintenance requests,

etc., and our complimentary private transport

shuttle is available in the evenings for trips to

school, food shopping, or the bus or train.Each light fi lled residence at Eleven80 features

a gourmet kitchen with granite countertops

and stainless steel appliances, marble baths,

spacious closets, washer and dryer, andresident controlled heat and air conditioning.

Homes are also pre-wired for telephone,

cable TV and high-speed internet access.

Storage and off-site parking are also available.** Additional monthly fee applies

RUTGERSBUSINESS

BERKLEY

NJITUMDNJ

ESSEX COUNTY

SETONHALL LAW

RUTGERSLAW

AFFORDABLE, SPACIOUS AND PACKED

WITH AMENITIES, ELEVEN80 RENTALS OFFERS LUXURY LIVING JUST A SHORT

DISTANCE FROM ANY CAMPUS.

KAPLANMEDICAL


n Student targeted flyern Resident Guide

STUDY UP ON

DOWNTOWN’S

BEST RENTALS

1180 RAYMOND BOULEVARD, NEWARK, NJ

LEASING OFFICE: 12 COMMERCE STREET

(973) 824-1180 ■ ELEVEN80RENTALS.COM

RESIDENT REFERENCE GUIDE


n website


n Social Media Programn Twitter feed edited by agency and focused on locan arts, culture andentertainmentn Facebook page edited by agency n Instagram page edited by agencyand fed photos periodically.


n Transit Postern Sidewalk Stanchionn Shuttle Van

n CLIeNT: Cogswell Realty / halsteadn PROJeCT: 2130aCP Luxury Condop

n Brochure featuring fold-uplogo closure


n Brochure interior with map andfloor plan sleeve containing brokergenerated floor plans


n half page ad for Metro

flights up to the club room & terraceIt’s like an app for “smart living”

2130 aDaM CLayTON POweLL JR BLVD., Ny, Ny 10027

2130ACP.com • 212.316.2130

Studios to 3 Bedrooms starting from $000,000Everyoneappreciatesthevalueofabundantlight,contemporaryandefficientdesignandwell-appointedamenities.The

smartpartis2130ACPisonly15minutesfromMidtown,5minutesfromthecity’sbestjazzandshopping,andashortwalk

forthecity’sbestcomfortfood.

Club Room w/ landscaped terrace • Fitness center • Individual storage units • Bicycle storage • Cherry wood,granite & glass kitchen finishes • Stainless steel appliances • washer/dryer in every home


n website

2130 aDaM CLayTON POweLL JR BLVD. aT 127Th STReeT, Ny, Ny 10027 212.316.2130Thisadvertisementisnotanoffering.NoofferingcanbemadeuntilanofferingplanisfiledwiththeDepartmentofLawoftheStateofNewYork.Thisadvertisementismadepur-suanttoCooperativePolicyStatementNo.1issuedbytheNewYorkStateAttorneyGeneral.FileNo.CP07-0155.Sponsor:2130GeorgeInvestorsLLCc/oCogswellRealtyGroup,L.L.C.1330AvenueoftheAmericas,23rdFloor,NewYork,NewYork10019.

Admire the high style and functionality of the contemporary lobby with a package room with refriger-

ated storage and part-time attended lobby with video concierge. Rejuvenate at days end with a

workout in the fitness center, and after, play in the Club room or relax on the beautifully landscaped

terrace.n Contemporary Lobby

n Club Room w/ landscaped terrace

n Fitness center

n Individual storage units ranging from 90 to 120

square feet

It’s like an app for “smart living”

Home Amenities Residences Harlem Contact Team


2130 aDaM CLayTON POweLL JR BLVD. aT 127Th STReeT, Ny, Ny 10027 212.316.2130

You’ve done your homework. You know the market

AND the neighborhood. What you’ve discovered is a

unique, contemporary nest enmeshed in Harlem’s rich

cultural fabric, only 15 minutes from Midtown.

Thisadvertisementisnotanoffering.NoofferingcanbemadeuntilanofferingplanisfiledwiththeDepartmentofLawoftheStateofNewYork.Thisadvertisementismadepur-suanttoCooperativePolicyStatementNo.1issuedbytheNewYorkStateAttorneyGeneral.FileNo.CP07-0155.Sponsor:2130GeorgeInvestorsLLCc/oCogswellRealtyGroup,L.L.C.1330AvenueoftheAmericas,23rdFloor,NewYork,NewYork10019.

Home Amenities Residences Harlem Contact Team


n animated web banner ad


15 min. to Midtown, with great shopping,food & entertainment just down the block.

Zero wasted space , 25 year tax abatement,concierge, well-appointed amenities from $324,000

n CLIeNT: Cogswell Realtyn PROJeCT: eleven80 Luxury Rentals

n Construction bridge


n e-blast and fractional ads targetedto Millennials, focused on buildingamenities. ad campaign running inMetroNy and Ny Post newspapers.

eleven80rentals.com • 973.824.1180

Private bowling, indoor basketball,24/7 concierge, shuttle, health cluband spa. Spacious Studio, 1 and 2bedroom homes with high ceilings,gourmet kitchens and more.

15 minutes ago I was punchingkeys at the office. Now I am in

my building’s spa,getting some well deserved tlc.

Lovin’lifeat

Eleven80

NEWARK’S LUXURY RENTALS

Private bowling, indoor basketball, 24/7concierge, shuttle, health club and spa.Spacious Studio, 1 and 2 bedroom homeswith high ceilings, gourmet kitchens and more.

locked in the library all day with that

damn thesis

Lovin’lifeatEleven80


needed toget home and

hit the machines

private clubat Eleven80

thank u


a s a p

what.you LIKE crowded gyms,

c o m m u t i n gand your

easy-bake sized kitchen??


C’mon, take anotherlook at Newark’s luxuryrentals. Private bowling,indoor basketball, 24/7concierge, shuttle, lounge,health club & spa. Spaciousstudio, 1 and 2 bedroomhomes with high ceilings,gourmet kitchensand more.

973.824.1180eleven80rentals.com/blast

Lovin’ lifeat

For more information, and to inquire about our latest leasingincentives, please drop by or contact our leasing office:

12 Commerce Street, Newark, NJ 07102


n Fractional ads targeted to Millenni-als, focused on building amenities.ad campaign running in aM Ny newspapers.


look badbut tonight’s

bowling night


in your building

Private bowling, indoor basketball, 24/7 concierge, shuttle,health club and spa. Spacious Studio, 1 and 2 bedroomhomes with high ceilings, gourmet kitchens and more.

and

last week

payback amakes

blast

she made me“having a bowling alley


workin’ a double


check-out

chillax

Billiards lounge, private bowling, 24/7 concierge, shuttle,health club and spa. Spacious studio, 1 and 2 bedroomhomes with high ceilings, gourmet kitchens and more.

gotta go downstairs

the

the schedule has you

a g a i n

loungeand

with thegirls

you’ve been locked in the library all day

on the damn thesis

to get home hit the weights

and take asteam



Health club, spa, private bowling, indoor basketball, shuttleand 24/7 concierge. Spacious Studio, 1 and 2 bedroomhomes with high ceilings, gourmet kitchens and more.

you’re gonna need


n PaTh, NJIT platform posters

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketingprogram in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin.

STUDIOS • ONE & TWO BEDROOMS

973.824.1180eleven80rentals.com

Leasing Center : 12 Commerce Street

MARKETING AND EXCLUSIVE LEASING AGENT: THE MARKETING DIRECTORS, INC.

Instead of sharinga seat on a train,share a lane inthe lounge.Come see the sensationalnew rental residences inDowntown Newark. Youwon’t believe your eyes.





Instead of havingto run for a train,have the timeto train & run.Come see the sensationalnew rental residences inDowntown Newark. Youwon’t believe your eyes.






Instead of commutingwith passengers,commune withcompanions.Come see the sensationalnew rental residences inDowntown Newark.Live well – just closer.


n CLIeNT: Prudential Douglas ellimann PROJeCT: The haber Team

n Postcard Campaign

TONI HABER, EVP917 543.1999

[email protected]/TONIHABERTWITTER@TONIHABER

PEOPLE CENTERED.RESULTS DRIVEN.ELLIMAN.COM/TONI

HABERCOLLECTION

Spacious, combined corner unit with amazingCity Views: including 3 massive bedrooms, 2.5baths, 2 terraces, a modern open kitchen

w/stainless appliances, breakfast bar, ample closet space, awasher/dryer in the unit. Listing ID 1299083

300e59

Modern & refined living in the heart of Chelseawith all the amenities. The unit boasts 2generous bedrooms, 2 baths, floor to ceiling

windows, open kitchen, and S & W exposures affording you agorgeous view of the sunset every night. Listing ID 1439722

101w24

A whole floor apartment on the UES.Immaculate and painstakingly designed,this 3 bedroom, 2.5 bath features 2 wood

burning fireplaces, steam shower & sauna, formal living &dining room, & professional kitchen with raised breakfast area.Listing ID 1323702

940Park

Townhouse living in midtown Manhattan.This expansive 2 bedroom, 2.5 bath coopfeatures approximately 5,000 sq. ft. indoors,

approximately 6,000 sq. ft. of outdoor space and a rich history,sure to peak anyone’s interest. Listing ID 1409836

450e52

n CLIeNT: Prudential Douglas ellimann PROJeCT: Broker Richelle Spindell

n Display poster and postcard

Richelle SpindellAssociate BrokerPrudential Douglas EllimanO: 212.891.7643C: [email protected]

575 MADISON AVENUENEW YORK, NY 10022

Richelle SpindellInventory is up from last year

Prices are down 9.5% from last year

Homes that sell need to WOW you

I’ve got goodnews

badnews...&

Richelle SpindellInventory is up from last year

Prices are down 9.5% from last year

Homes that sell need to WOW you

thegood

thebadManahattan home prices are trending

upward over 2010

you need a creative edge for the wowThe only way to differenciate your home from the others is to enhance it’s perception withcreative decorating and staging. All the brokers have “$ katrillions in sales” and so do I.But few have the creative capability and proven track record in enhancing a home’s valueand securing a price closer to the ask than I do.

Call me for a consultation on how to enhance your home with a creative edge.

n The Marketing ProcessThe Leyko Creative Group follows a simple but throrough process of listening, learning, doing and delivering.While the listening and learning phases have a short list of steps, we consider them the key to a successfulprogram. The process is defined as follows:

n Listeningn Brief from Ownership and Broker Teamn Site Visit

n Learningn Researchn Neighborhood exploratoryn Discerning the project “voice”

n Doingn Formation of Strategy n Internal Creative Briefn Conceptualizationn Photography and/or renderings and stock photography sourced or begunn Visualization of rough ideasn Ideas finalized for presentationn Presentation to Ownership and Broker Team

n Deliveringn Finalized materials presented to Ownership and Broker Teamn Final materials created for press and/or online and delivered to vendorsn Production supervision of print or online manufacturing processn Delivery of finished marketing materials

n PROCeSS

Leyko Creative Group, LLC Newport Financial Center 111 Town Square Place, Jersey City 07310 LeykoCreativeGroup.com 917.803.9654

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