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specialists in web design for educationCreativeSchools
Creative Schools Ltd 33a Wadeson RoadLondon, E2 9DR.020 3565 4915
CreativeSchools Proposal
Statement of Confidentiality
This proposal and supporting materials contain confidential and proprietary business information of Creative Schools. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
Proposal Valid to: 20.02.2015
Proposal Issued:20.01.2015
Prepared for:
Cassie MossHead TeacherYerbury Primary School Foxham Road, London, N19 4RR.
Company RepresentativeSimon Sheppard
Creative Project # YER/01Yerbury Primary School
2 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
About Us
Results orientated. Our designs are based on achieving your school’s individual goals. Whether you want to increase parental involvement, raise admissions or attract a higher calibre of teaching staff, we utilise all forms of media to help achieve these goals in a way that’s right for you.
Sustainable outcomes. It’s all very well producing a visually engaging, accessible website, but if it’s out-of-date within a month, it’s failed. All of our websites are powered by an easy-to-use online Content Management System (CMS), meaning that non-technical school staff can update the website anytime on any Internet connected device. Full training is provided.
Collaborative approach. Client involvement is integral to the success of any website, hence we work closely with you at every stage of the project. Plus, your project manager is always on hand to offer advice and answer questions, both during the project and post-launch.
We’re a London based design company specialising in web design for education. Each of our bespoke websites are tailored to your school’s individual requirements, meaning that you receive a website that reflects your unique ethos and brand.
Our mission is to bring the latest in web design and technology to the educational sector. All at an affordable price.
Many of our competitors use their own bespoke CMS, effectively locking you into long and expensive maintenance contracts for the lifespan of your website. Our approach is different. We use the world’s leading open-source Content Management System (WordPress), meaning that you can move your website to alternative hosting at any time, thereby providing a low risk option.
Our Approach
Simon Sheppard Position: Managing Director Experience: 13 years
e: [email protected] t: 020 3565 4915 m: 07967 551718
Simon is our Managing Director, digital designer, web designer and front-end developer. He is also pretty good with a sketchbook.
Before starting the company Simon worked as Web Manager at the multi-award winning Hackney Learning Trust. He’s delivered a wide range of educational websites, from Local Authority Intranets to hundreds of school websites. Simon has brought his vast experience from this role to Creative Schools.
Your Project Manager
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
The Process
1. Request free consultation Contact us and arrange a time
for us to come to your school to discuss your requirements.
6. Sign off conceptual designs After (up to) three rounds of
changes you sign off your agreed design and we start the build.
7. Build website We build your website in our test environment, where it will remain
until launch.
12. Launch Thunderbirds are GO!
It’s time to launch and we hand over the website to you.
2. Consultation meeting This is our chance to find out a bit
more about each other and set your goals for the website.
3. Submission of proposal We submit a detailed plan of how we propose to achieve your goals, along with time scales and quote.
5. Deliver conceptual designs The fun begins. We send over
our initial designs of how your website might look.
8. Create social media channels We setup and ‘skin’ any agreed social media channels and link
them to your website.
11. Testing It may look done, but we give your website a full ‘road test’
before we launch.
4. Acceptance of proposal You sign our contract and pay 50% of the fee in advance. You provide
brand guidelines and materials.
9. Upload content Time to add the flesh to the bones.
We upload all the content we have received from your school.
10. Training We visit your school and
deliver a comprehensive training session to designated staff.
4 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
OverviewCurrent Situation
Creative Schools has carried out an analysis of the current website and communications strategy.
The school is currently using Fronter as their website and VLE provider. The school’s web address is currently a sub-domain of “webfronter.com”, which is damaging the brand, site traffic and visibility of the school.
The website is inaccessible for users. Content of a high interest (i.e. news and events) is often buried within PDF newsletters. Also the lack of drop down navigation means that users have to guess where content resides. The website does not perform well on mobile devices, including mobile phones and iPads.
The overall standard of content is good, as the website has been well maintained over the years. However, the presentation of this content is dated. The school produces lots of great work and needs a platform that showcases their success.
The website is currently maintained by a sole editor. The school wants to assign editing rights to a number of staff, along with appropriate workflows to allow for quality control.
The school doesn’t have access to website statistics but it is believed that traffic to the website is low.
The visual identity and ethos of the school is currently lost with the current website. The generic template doesn’t portray the school’s visual identity, whilst the ethos of the school is buried in a paragraph on a low ranking page.
The school demographic is mixed with a number of parents with EAL. However, they are currently failing to cater for this hard-to-reach group as there is no translation facility for users with EAL, or mobile integration for users with smart phones.
The school is currently rated “Oustanding” and this needs to be reflected in the website. Not only should the website showcase the schools achievements, but also provide evidence for Ofsted inspectors making judgements. The school requires a full content audit to ensure that it is meeting all of its legal obligations.
Website
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
OverviewCurrent Situation (continued)
The school currently produces an adhoc newsletter that is printed and handed out to pupils. The newsletter is then uploaded to the website homepage.
There is a high amount of duplication across the different communication channels. Staff are having to re-create the same news story for the website, newsletter, parental boards, SMS etc.
There are no brand guidelines except for the logo and colour palette.
Teachers give parents’ letters to pupils on an ad-hoc basis. These are then uploaded to various areas on the website.
The school is currently not using any social media, but would be interested in using YouTube and Instagram to promote video and pictures content. However, these channels would need to be secure.
Parental involvement in the school is good, with high numbers of parents being involved in school activities. However, their engagement with the website is believed to be poor.
There is a calendar facility on the current website, where parents can subscribe if they have a Google calendar. Events are also added to the newsletter.
The use of rich media such as video, audio and imagery is very limited with the current website. Content of this type is very popular with users and helps give the school identity, whilst also providing a valueable insight into school life.
The school will arrange their own photo shoot and will provide Creative Schools with the photos for the project.
The school is looking to moving towards paperless communication with their parent body. The newsletter is currently emailed out to parents. This method of working should be incorporated into the new website.
Communications
6 Creative Schools Ltd | Proposal for Yerbury Primary School
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OverviewProject Summary
Creative Schools will be designing one website for Yerbury Primary School
Design a website that reflects the school brand and ethos
Creative Schools will design a visually engaging and accessible website that is in line with the school’s ethos and vision. The school logo and colour palette will be incorporated into the design, whilst remaining clean, crisp and corporate with the focus being on simplicity.
The website must be easily maintained by staff at the school, allowing for multiple editors, content workflows and standardised format
Creative Schools will build the website using the WordPress platform. The build-in CMS (Content Management System) will allow easy updates via any Internet connected device. Nominated staff will receive comprehensive training before the website is launched. Creative Schools will create different user roles, allowing for varying user permissions. Responsibility for content delivery and website maintenance falls solely on the school.
Website must be accessible to all stakeholders
Creative Schools will add the following functionality to make the website accessible to all stakeholders: 1) Google Translations will allow “machine translation” of the website into any of the supported languages. 2) Responsive Design. The design will expand and collapse, naturally adapting to the device being used. i.e. PC’s, mobile phones, tablets etc. 3) The website will be built on W3C (World Wide Web Consortium) standards, meaning it will function correctly in all Internet browsers. 4) A “site search” text box will allow users to find information based on a keyword search (a bit like Google). This will produce a search results page based on their keyword. 5) A sitemap will allow users to view the logical structure of the website.
Website must incorporate all of the existing website content and satisfy all legal requirements set out by Ofsted
Creative Schools will carry out a content audit to ensure the school is fulfilling all of it’s legal requirements. Creative Schools will migrate all existing content (where applicable) into the new website. Creative Schools will assist with information architecuture, and re-align content into the new format where necessary, as part of this project.
Goal Proposal
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Overview (continued)
Project Summary (continued)
Promote the school’s outstanding success and ethos of the school
Creative Schools will promote the success of the school by doing the following: 1) Portray the school ethos as a number of statements (with correspondind images) on the homepage. We would probably use an interactive slider to achieve this effect. 2) Success stories and experiences will be promoted through the blog and featured news. This will not only raise awareness of success, but also provide evidence to Ofsted.
Use the school’s official domain name for the school website
The new website will use the http://www.yerbury.islington.sch.uk domain. Creative Schools will re-direct any other domains to this address.
Increase parental involvement and levels of communication
For parents to fully commit to the website they need to feel a certain level of ownership and involvement. We will achieve this through different forms of interaction: 1) Parents can subscribe to news and calendar feeds. These feeds will also be filtered and fed into specific areas of the website (i.e. the parents’ evening page will show the upcoming parents’ evenings from the calendar). 2) Parents can subscribe to the e-newsletter. 3) Parents can subscribe to any social media channels that the school decides to use. This could include: - a YouTube or Vimeo channel which will be fed into the website to create “Yerbury TV” (an interactive collection of videos). - an Instagram feed that will show pictures from school life.
Goal Proposal
For more information on any the features listed, please turn to the “Features Explained” section in the Appendix.
8 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Overview (continued)
Project Summary (continued)
Improve access to school resources and services, whilst reducing levels of duplication and paperwork
Creative Schools will add the following functionality to improve access to resources and services: 1) Featured news on the homepage, along with a blog archive will inform users of the latest news. 2) An Interactive calendar will inform users of upcoming events. The user can filter the calendar to show different types of event and also subscribe. 3) The school will have the ability to create online forms and quick surveys. 4) Creative Schools will carry out SEO (Search Engine Optimisation) on the website, ensuring that it ranks highly in search engines such as Google. 5) Document Archives will be used to store “policies” and “parents’ letters”. 6) Staff will only have to create news posts once on the website. The posts will also form an electronic newsletter that can be periodically emailed to parents or printed out. 7) A microsite of latest news and events that would display on the digital displays.
Provide hosting and support for the website
Creative Schools will provide a hosting solution for the new website with the following features: 1) Dedicated telephone support weekdays (09:00am - 18:00pm) 2) Support via email (24/7) in case of emergency (website goes down, hacked website or passwords compromised etc) 3) Hosting for the website on our secure servers for one year which includes - Weekly backups of the website for disaster recovery - Security updates to ensure website is protected - Upgrading of website plugins and software versions - 5GB of disk space (most school websites are between 1-5GB) 4) Google Analytics reporting (each year you will receive a detailed report, outlining who is visiting your website and which pages they are viewing.
Goal Proposal
For more information on any the features listed, please turn to the “Features Explained” section in the Appendix.
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Our ServicesDue to each of our projects being bespoke, we calculate our fee based on the number of hours it takes to complete each task. The services and prices we offer are:
We believe that analysis of your school and your users is key in responding effectively to your promotional
needs. We will work with you to fully understand your school to achieve the greatest amount of publicity
possible so that you can see a return from your investment.
Design
Development
Promotion
Logo, brand design and refresh £70 p/h
Design consultation & initial requirements £100
Full content audit and report (inline with Ofsted and legal requirements) £300
Website, app and digital collateral design £70 p/h
Front and rear-end website development £70 p/h
Custom app and software development £100 p/h
Corporate training £90 p/h
SEO, content uploading, social media and traffic monitoring/analysis £50 p/h
Photography £400 1/2 day / £800 day
Hosting, back-up & support £500 p/a or £75 p/h
10 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Project Description
Design: Design of school website and full content audit Step 1
Development phase I: Front and rear-end development of website Step 2
Development phase II: Upload content, training and social media management Step 3
Development phase III: Hosting, SEO and testing Step 4
We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail what each of your unique project specifications will involve.
Design of school website
During the initial design meeting you’ll receive a full content audit on the current state of the school website. We’ll also start working through the information architecture of the website, so you we can determine how the website will be structured. We’ll discuss different styles and methods to achieve your design. You’ll then receive the first round of conceptual designs, as Photoshop drawings of your website. This will show the “global” features (logo, colour-scheme, typography, navigation, footer etc) along with the proposed homepage layout. We’ll work with you to tweak and adapt the design (up to 3 rounds of changes) until you’re happy with it.
We’ll then provide further conceptual designs for the news blog, calendar, portfolios, standard page, Yerbury TV and mobile view, so you are fully informed of how the different features of your website will look. The design phase ends with official sign-off from your school.
Front and rear-end development of website and digital displays
We’ll begin converting your conceptual designs into a fully functioning website. The website will be developed in our test environment where it will remain until launch. You’ll receive a link so you can track the progress of the build.
We’ll start by building the structure, adding the global elements and core functionality. We’ll then create the different page templates (styles of pages). This will include the micro-site for the digital displays. This phase will conclude with the confirmation of the sitemap and the school submitting all new content required for launch.
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Project Specifications
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Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Project Description Continued
Upload content, training and social media management
We’ll then create the pages in accordance with the sitemap and upload all content from the existing website.
We’ll then create YouTube, Instagram and Google (web stats) accounts for the school. These will be branded and fed into the school website. Any appropriate videos and photos will be uploaded to YouTube and Instagram, repectively. You’ll also receive a monthly report of website statistics from Google, outlining how people are using your website.
This phase will conclude with the staff being trained in the Content Management System. We’ll hold one session at the school where staff can attend. The session will last two hours and cover everything required to maintain and update the website. The session will also include written and video materials that trainees can take away and access any time.
Domain name, hosting, SEO and testing.
The school will provide their completed “SEO pack” so we can carry out the necessary Search Engine Optimisation on the websites.
We then carry out full testing on the website to ensure it is performing correctly across a range of Internet browsers and devices.
The website will be hosted on Creative Schools web servers, ensuring that the school has full technical support, disaster recovery and back-ups available in case of any future issues.
The domain for Yerbury will be www.yerbury.islington.sch.uk. This is controlled by LEA. The school will request that the domain provider re-points the domain at the Creative Schools servers. Note: It sometimes takes up to 24 hours for these changes to filter through the Internet.
This signifies launch and the end of the project.
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Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling,
propaganda, and philosophy. A designer knows he has achieved perfection not when there is nothing left to
add, but when there is nothing left to take away.
12 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Our Offer
Design Development
We will take the existing school brands and offer a cleaner, crisper, modern interpretation.
Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of other schools.
The successful implementation of the new design is dependent on a disciplined development phase.
To ensure that the roll-out of your new website and social media identity runs smoothly, we have undertaken the responsibility of collateral management. Because of this, we will be providing everything from your web hosting, to social media channels as well as ensuring your website functions as promised.
Design consultation & initial requirements
Design: Conceptual design of school website
Design: Full content audit
Development phase I: Front and rear-end development of
school website
Development phase II: Upload content, training and social
media management
Development phase III: Hosting, SEO and testing
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
£4100*£1920*21 Hours 58 Hours
Offer includes a hosting & support plan for the school website. This cost covers the school for 1 year and will recur annually.
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Project Budget BreakdownStep 1: Design — Design of school website and full content audit
Step 2: Development phase I — Front and rear-end website development
Step 4: Development phase III — Hosting, SEO and testing
Design meetings 3 meetings £50 £150
Conceptual design of school website 18 hours £70 p/h £1260
Design of digital displays 3 hours £70 p/h £210
Full content audit 1 report £300/report £300
Upload content (based on 50 pages @ 20 minutes per page) 16 hours £50 p/h £800
Social media management 3 hours £50/p/h £150
1 x Training session (and production of training materials) 5 hours £70 p/h £350
Domain name transfer and 1 year hosting & support plan 1 year £500 £500
SEO & Testing 4 hours £50 p/h £200
Front and rear-end website development 22 hours £70 p/h £1540
Development of digital displays 4 hours £70 p/h £280
Development of e-newsletter 4 hours £70 p/h £280
Step 3: Development phase II — Upload content, training and social media management
14 Creative Schools Ltd | Proposal for Yerbury Primary School
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*CS = Creative Schools YPS = Yerbury Primary School
Project TimelineWeeks 1 2 3 4 5 6 7 8
Design
Development
Week 1: Deliver initial conceptual designs
YPS provides logo and images to start project
CS delivers initial conceptual designs by the end of the week
Week 2: Deliver confirmed conceptual designs
YPS provide feedback on initial conceptual designs
CS alter designs in accordance with feedback
YPS agree initial conceptual designs
Week 3: Official sign off
CS create additional designs for page templates
CS/YPS arrange and complete photoshoot by end of week 3
YPS officially sign off all conceptual designs by end of week 3
Week 4/5: Development phase I
CS front and rear-end development of website & e-newsletter
YPS provide all new website content by the end of week 5
Week 6/7: Development phase II
CS upload content in accordance with sitemap
CS create and skin social media channels
YPS attends training session at the end of week 7
Week 8: Development phase III
CS carry out SEO and setup web stats reporting
CS carry out testing on website
YPS organise domain re-direction with LEA
CS Launch website
Design Development
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Acceptance of Quote
Payment Information Terms
Position
Print name
Sign here to approve Date
Creative Schools Project # YER/01 — Yerbury Primary School Website
Design : Design of school website, digital displays and content audit £1920.00
Development (phases I, II & III): Front and rear-end website development & digital displays,
uploading content, training, hosting, SEO, social media management and testing.
£4100.00
Subtotal
- 25% discount
VAT (20%)
Total incl. VAT
£6020.00
£1505.00
£903.00
£5418.00
Creative Schools Ltd HSBC
Sort Code: 40-44-33 Account No: TBC
Proposal Date 20.01.2014
Project Due 8 weeks after deposit*
Yerbury Primary School Foxham Road, London, N19 4RR
I accept the proposal above and I have read and understood the Terms and Conditions of Service provided by Creative Schools Ltd, and agree to abide by them. I include with this acceptance the deposit of 50% to start the project.
Tick if you would like us to send you an invoice.
Direct Deposit
Appendix
Creative Schools Ltd | www.creativeschools.co.uk | [email protected]
specialists in web design for educationCreativeSchools
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
...almost 55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. W3Techs, Nov 2011
Features ExplainedHere’s our chance to provide a bit more information about some of the technology mentioned in this proposal.
WordPress
WordPress is a website platform and content management system (CMS).
This platform (as well as being scalable, free, open source and completely customisable) has the benefit of providing complete control to your school though its easy-to-use content management system.
There are too many benefits to list here, but it provides the backbone to your website. For more information visit WordPress.org.
Responsive web design (RWD) is a web design approach aimed at providing an optimal viewing experience across a wide range of devices (from desktop computer monitors to mobile phones)
Responsive Web Design
This essentially means that the website expands and contracts to the type of device being used. Mobile browsing is set to overtake fixed Internet access by 2014 and with the variety of mobile devices be used, you cannot ignore this issue.
Not only do we build your website to appear correctly on each device, we can also tailor content depending on the device being used. For example, it’s beneficial to provide simplified information to mobile users.
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Search engine optimisation (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or unpaid (“organic”) search results.
Features Explained (continued)
Search Engine Optimisation (SEO)
SEO can be effected by a wide range of factors but there are several techniques which we use to get your school rising through the ranks of search engine results.
At the start of your project your school will receive an “SEO pack” to complete. You’ll need to provide a title, short description and some keywords based on the content of your website and the nature of your school.
Machine translation is the use of software to translate text or speech from one language to another.
Machine Translation
Schools with a diverse demographic often find it hard to communicate with parents who have English as an additional language. Translating messages by hand is both expensive and time-consuming.
Creative Schools’ translation tool uses “Google Translations” to translate English into any one of their 65 supported languages. You simply write your web pages in English and the user can translate it into their chosen language with the click of a button.
For a list of supported languages, visit http://translate.google.co.uk/about/
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
An accurate and accessible Events Calendar is at the hub of every successful school website.
Import events Import and sync event feeds from other calendars including Google Calendar, iCal & Outlook. e.g. You may want to sync the “main” school Outlook calendar with the website so that the two are mirrored. Add an event in Outlook and the website is automatically updated.
Export & subscribe Export any event or category feed to your calendar - even on mobile devices. e.g. A parent subscribes to your calendar and it automatically syncs on her smartphone, meaning she’s always up-to-date without having to keep checking on the website.
Multiple views Display your events in Month, Week, Day, Agenda and Posterboard view. Lock to specific views or allow the user to choose. e.g. You may want an “Agenda” view on your homepage and a “Month” view on a different page.
Filter by category Filter your calendar by any combination of colour-coded category. Subscribe to filtered feeds or embed them alongside any content. e.g. A parent may select the “parents’ evening” category which would automatically filter the calendar to show appropriate events.
Recurring events Easily publish events repeating on any day of the week, month, or year. Even schedule complex recurrence patterns such as “every first and third Monday of the month.”
Locations & Maps Add detailed location data, embed a Google Map directly into your event details, and even specify exact longitude and latitude coordinates.
Search Events Enable calendar events to show in the site search results, meaning users can search for events based on a “keyword”.
Facebook Integration Import and sync your Facebook events and the events of your Friends, Pages and Groups, and publish your calendar events to Facebook.
Features Explained (continued)
Interactive Calendars
Let’s face it, news and calendar posts are the most viewed items on any school website. They’re also the most regularly updated. Creative Schools offers a powerful calendar that is not only easy-to-use, but is also easy-to-update, forming a indispensable tool in your school’s communication strategy.
Each of our calendars are tailored to your individual requirements, but here are some powerful common features:
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020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Blogs are essentially a collection of news stories “posts” typically displayed in reverse chronological order.
Featured posts Featured posts are news items that you wish to promote (normally through a fancy slider on the homepage). When combined with a “featured image” these can be a powerful marketing tool for the school.
News archives Over time your news posts will begin to form an archive. The archive can be viewed by both date and category. Normally archives will be broken into month and annual folders.
Categories & Tags Categories and tags allow you to group your posts by subject. Categories are normally pre-defined groups, whilst tags are descriptive words and tend to grow organically.
Discussion You have the option to allow users to “comment” on any of your posts and calendar entries. The user writes their comment but it doesn’t appear on your website until it has been approved by an administrator.
RSS & subscription RSS (Really Simple Syndication) allows you to export your news posts in the form of a feed. This means users can “subscribe” to school news and receive it without having to come to the website.
Blogroll A blogroll is a list, sometimes categorised, of links to web pages the author of a blog finds worthwhile or interesting. In most school cases it will be for useful links, such as DfE, LEA website etc.
Sticky Posts Normally posts are displayed in reverse chronological order, but a sticky post always remains at the top. This is particularly useful for important messages such as school closure or reminders.
Blog by Email You can email posts directly to your blog without any direct interaction through the CMS, simply by adding the blog’s address to your email recipients. The most common uses are for parents’ letters and reminders.
Features Explained (continued)
Blogs (News)
News posts are the life-blood of any school website. Alongside an effective calendar they can dramatically increase parental involvement, whilst providing prospective parents with an accurate insight into school life. WordPress is the world’s leading blogging platform, so naturally it handles news posts very well.
Here are some powerful common features that come with your blog:
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Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Social media refers to the means of interactions among people in which they create, share and exchange information in virtual communities and networks.
YouTube (Schools TV) Create your own YouTube “channel” where you can store all your school’s videos for free. Then feed your videos into your school website via Creative Schools’ “Schools TV” widget. Whenever, you upload a new video it will automatically appear on your website, creating a video archive over time. YouTube also allows you to add secure options to your channel, meaning users cannot share, comment or link to your videos.
Twitter Twitter has often been described as the “SMS of the Internet”. It’s an easy way to the keep the school community updated with short announcements (140 characters). It’s accessibility from mobile devices means that updates and readership can happen anytime, anywhere. By “re-tweeting”, schools can also keep their followers informed of news from other appropriate parties such as DfE, business partners, local groups etc.
Instagram Instagram is an online photo-sharing and social networking service that enables users to quickly upload photos and share them on a variety of networks, including your school website. By giving each teacher access to the school’s instagram account, you can quickly and easily provide a fun snapshot of school life. An example of other schools using instagram can be found here: http://schneiderb.com/wiki/schools-using-social-media/schools-using-instagram
LinkedIn LinkedIn is a social networking site that provides a cheap and effective platform for networking with parents and staff, both current and prospective and a great resource for alumni. Setting up a profile for your school is both quick and easy. It can also be fed with an RSS feed from your school blog, thereby increasing your exposure without any need for duplication.
Features Explained (continued)
Social Media
Social media often provokes fear and confusion amongst schools. Well it’s hear to stay, Social media is a low cost way of building sustainable relationships with your stakeholders and used correctly it can be an effective communication tool. We work with you to create a social media strategy that is right for you.
Here are some of the key social media channels and their potential uses:
22 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Terms & ConditionsCreative Schools is a trading name of Creative Schools Ltd, registered in England no: 08261456.
1. Definitions
1.1. “Agreement” means these terms and conditions on which the Products will be provided. “Customer” means the Customer named on the attached Acceptance of Quote or Proposal as having ordered the Products. “Invoices” means invoices from Creative Schools to the Customer for the Price of the Products. “Price” means the amount charged by Creative Schools for the Products specified in the Acceptance of Quote or Proposal. “Products” means any Products contained in the Acceptance of Quote or Proposal. “Proposal” means any proposal attached to this Agreement. “Acceptance of Quote” means an offer by Creative Schools for the provision of Products to the Customer and refers to Quotations attached to this Agreement. “Creative Schools” means Creative Schools Ltd (registered in England no: 08261456).
2. Products
2.1. Creative Schools agrees to supply and the Customer agrees to purchase the Products on the terms and conditions set out in this Agreement. 2.2. Creative Schools will provide the Products to the Customer in accordance with the Acceptance of Quote or Proposal.
3. Payment
3.1. The Customer agrees to pay Creative Schools the Price for the Products. 3.2. Invoices shall be payable by the Customer within 30 days of date of issue. All payments should be made via BACS transfer. Where the Customer wishes to pay by cheque, this should be made payable to ‘Creative Schools’ and sent to the address on any Invoice. 3.3. Creative Schools reserves the right to charge interest at a rate of 2% per month calculated on a daily basis from the date payment is due until payment is received. 3.4. If a Customer has paid for Products that Creative Schools cannot provide, other than in situations where the Products cannot be provided because of some act, failure to act, delay or negligence on the part of the Customer, the Customer will be refunded or not charged for the Products.
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Terms & Conditions (continued)
4. Quotations and Proposals
4.1. The Customer, by signing the Acceptance of Quote, accepts the Price proposed by Creative Schools for the Products and shall be bound to pay Creative Schools that Price.
5. Creative Schools’ Obligations
5.1. Creative Schools will provide the Products in accordance with the Acceptance of Quote or Proposal and any other specific requirements that have been agreed between the parties in writing.
6. Delivery
6.1. Creative Schools shall endeavour to deliver the Products at the time and date and in the manner specified by Creative Schools or as otherwise agreed with the Customer. 6.2. Creative Schools shall not be liable for any delay in the delivery of the Products howsoever caused. 6.3. The Products may, by mutual agreement, be delivered in advance of the delivery date quoted on the Acceptance of Quote or Proposal.
7. Customer’s Obligations
7.1. The Customer shall provide Creative Schools, in good time, with all necessary information required to perform or provide the Products. If the customer does not provide all necessary information by the dates set out in the Proposal, the customer may be liable to proportional excess charges. Creative Schools will inform the Customer before charges are incurred.
8. Modifications and Variations
8.1. In exceptional circumstances, Creative Schools may need to vary the nature or delivery of the Products and will advise the Customer of its intention to do so.
24 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Terms & Conditions (continued)
9. Termination / Cancallations
9.1 Either party may cancel any or all of the Products contained in the Acceptance of Quote or Proposal by giving the other 12 weeks written notice. 9.2. If the Customer gives Creative Schools less than 12 weeks notice or cancels part way through delivery of Products, it may be liable for the full cost of the Service ordered or charged any costs that Creative Schools incurs as a result of the cancellation, up to the full cost of the Service. 9.3. In the event that Creative Schools is unable to supply all or any part of the Products, it shall refund the Customer for that part of the Products it cannot deliver. 9.4. If Creative Schools has scheduled Products to take place on the Customer’s site, and the Customer fails to advise Creative Schools of any change in the schedule of those who will be receiving the Products within a reasonable time period (in the opinion of Creative Schools) before the Service is due to be carried out, then those Products shall be deemed to have been delivered and will be charged for by Creative Schools. 9.5. If a Party is in breach of a material term of this Agreement and despite written notice from the other Party, fails to remedy such breach within 30 days, then the other Party shall be entitled to terminate this Agreement with immediate effect. 9.6. Creative Schools may cancel all or part of the Products (and refund a reasonably apportioned percentage of the Price) if it considers that the usage of the Product exceeds what Creative Schools considers to be fair use in all the circumstances.
10. Confidentiality
10.1. The Parties shall keep confidential all information pertaining to the Products and this Agreement, unless otherwise agreed.
11. Health & Safety
11.1. Creative Schools and any of its personnel shall, when using the Customer’s premises or facilities, comply with the Customer’s policies and procedures relating to security and workplace health and safety.
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020 3565 4915 | www.creativeschools.co.uk | [email protected]
Creative Schools Ltd | Proposal for Yerbury Primary School
specialists in web design for educationCreativeSchools
Terms & Conditions (continued)
12. Copyright
12.1. Copyright in all reports, documents and the like produced by Creative Schools in the performance or provision of the Products shall remain vested with Creative Schools, but Creative Schools shall grant an irrevocable, royalty free license to the Customer to use such Goods, reports, documents and the like for any purpose in connection with the Products.
13. Dispute Resolution
13.1. Concerns relating to the Products provided under this Agreement should be raised in writing in the first instance with their respective Project Manager, whose details are enclosed in the Proposal. If the Customer’s concern is not resolved within one month of receipt of written notice of the concern, the concern shall be escalated to the Managing Director. 13.2. Where disputes arise that cannot be settled within the above resolution process, an option for referral to an independent arbitrator may be considered. In this case, the arbitrator’s decision shall be final and binding on the parties.
14. Limitation of Liability
14.1. Creative Schools will provide and/or perform the Products for the Customer with reasonable skill and care and acknowledges that it may be liable to the Customer for any losses, damages, costs or expenses (“Losses”) if a breach of the duty of care, wilful default or dishonesty is established. 14.2. Creative Schools will maintain insurance coverage at a level commensurate with a business of Creative School’s size and risk profile, and include cover for employer’s liability and professional indemnity and malpractice with a reputable insurer. 14.3. The aggregate liability of Creative Schools, whether to the Customer or to any third party, in contract, tort or otherwise, for any Losses arising from or in any way connected with the Products shall be limited to ten (10) times the contract value, or £50,000, whichever is lesser. 14.4. However, Creative Schools will not be liable if such Losses are due to the Customer providing false, misleading or incomplete information or documentation or due to the acts or omissions of any person other than an employee of Creative Schools. 14.5. Creative School’s liability, whether to the Customer or any third party, in contract, tort, under statute or otherwise shall exclude any indirect or consequential loss or damage (including loss of profits) suffered by the Customer or any third party arising from or in connection with the Products being provided.
26 Creative Schools Ltd | Proposal for Yerbury Primary School
020 3565 4915 | www.creativeschools.co.uk | [email protected] in web design for educationCreativeSchools
Terms & Conditions (continued)
15. General
16.1. This Agreement constitutes the whole understanding between the parties and supersedes any prior discussions, negotiations, arrangements or agreements between the parties in relation to the Products. 16.2. The invalidity or unenforceability of any provision of this Agreement shall not affect the continuation in force of the remainder of this Agreement. 16.3. The rights granted to either party under this Agreement shall not be waived except in writing. Any waiver of any of such rights or of any breach of this Agreement by either party shall not be construed as a waiver of any other rights or of any other or further breach. 16.4. Failure by either party to exercise or enforce any rights conferred upon it by this Agreement shall not be deemed to be a waiver of any such rights or operate so as to bar the exercise or enforcement thereof at any subsequent time or times. 16.5. The section headings contained in this Agreement are for convenience purposes only and shall not affect the interpretation of this Agreement. 16.6. Nothing in this Agreement confers or purports to confer any right pursuant to the Contracts (Right of Third Parties) Act 1999 or otherwise to enforce any of its terms on any person who is not a party to it. 16.7. This Agreement shall be governed and construed in accordance with the laws of England and Wales.
Creative Schools Ltd | www.creativeschools.co.uk | [email protected]
specialists in web design for educationCreativeSchools