creative use of data
TRANSCRIPT
CREATIVE USE OF DATA
Tuesday, May 29, 12
DATA IS THE NEW OIL?LOOKING BEYOND THE BUZZWORDS
Tuesday, May 29, 12
DATA IS A MARKETING TOOL
... USE IT TO INCREASE REVENUE & REACH
Tuesday, May 29, 12
DATA IS A COMPETITION,
THE HONEYMOON IS OVER
Tuesday, May 29, 12
THE “CLOUD” - CLOUD COMPUTINGMASHUPSCROWD SOURCING
PaaS (PLATFORM AS A SERVICE)
SaaS (SOFTWARE AS A SERVICE)
IaaS (INFRASTRUCTURE AS A SERVICE)
Tuesday, May 29, 12
WHAT IS DATA, FOR YOU?
2 MINUTES WITH YOUR NEIGHBOR
flickr: balakov
Tuesday, May 29, 12
WHY DO THEY SAY IT?
DATA IS THE NEW OIL
Tuesday, May 29, 12
Tuesday, May 29, 12
DATA AS A NATURAL
NIKE
RESOURCE...
Tuesday, May 29, 12
Tuesday, May 29, 12
OPENING UP YOUR DATA!LETTING OTHERS BUILD SERVICES FOR YOU
MORE REACH. MORE MONEY.
MORE MARKETING.Tuesday, May 29, 12
Tuesday, May 29, 12
IDENTITY WORKS
SPORT FAN TELEVISION ESPN CHANNEL
THE ESPN BRAND AND SERVICES
Tuesday, May 29, 12
IDENTITY WORKS
SPORT FAN
THE ESPN BRAND AND SERVICESTELEVISION ESPN CHANNEL
COMPUTER ESPN.COM
MAGAZINE ESPN MAGAZINE
Tuesday, May 29, 12
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
OPEN DATA
Tuesday, May 29, 12
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
MOBILES
BILLBOARDS
OPEN DATA
CARS
REFRIGERATOR
Tuesday, May 29, 12
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
MOBILES
BILLBOARDS
OPEN DATA
“SWEDISH SPORT GUIDE”
“NHL INFOGRAPHICS”
“SPORT CHARTS”
IPAD SPORT PLANER
“TOP TWEETED SPORTS”
“THE SPORT CALENDAR”
“ESPN SPORT PLANER”
CARS
REFRIGERATOR
Tuesday, May 29, 12
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
OPEN DATA
“SWEDISH SPORT GUIDE”
“NHL INFOGRAPHICS”
“SPORT CHARTS”
IPAD SPORT PLANER
“TOP TWEETED SPORTS”
“THE SPORT CALENDAR”
“ESPN SPORT PLANER”
CONTROLLED DATA
BILLBOARDS
MOBILES
CARS
REFRIGERATOR
Tuesday, May 29, 12
BY OFFERING THEIR DATA AS A SERVICE
80% OF $2B REVENUE
Tuesday, May 29, 12
Tuesday, May 29, 12
NETFLIX
AVAILABLE ON 800+ DIFFERENT DEVICES
Tuesday, May 29, 12
IDENTITY WORKS
A PPLICATION P ROGRAMMING I NTERFACE“ESPN JUST RELEASED AN API FOR THEIR SPORT EVENTS”
Tuesday, May 29, 12
0
1,250
2,500
3,750
5,000
2005 2006 2007 2008 2009 2010 2011
source: programmableweb.com
Number of available open API:s - per year- each API provides a data-set or a performs a service -
Tuesday, May 29, 12
DATA IS A COMPETITION,
ATTRACT ENTREPRENEURS AND DEVELOPERS
Tuesday, May 29, 12
IDENTITY WORKS
Tuesday, May 29, 12
IDENTITY WORKS
HACKATHON GOALS:
LAUNCH A STARTUP IN 54 HOURS
Tuesday, May 29, 12
IDENTITY WORKS
HACKATHON GOALS:
MARKET THEMSELVES
FIND THE BEST ENTREPRENEURS TO HIRE
Tuesday, May 29, 12
IDENTITY WORKS
HACKATHON GOALS:
Getting more developers to use their API
Deliver a new wave of innovative, powerful apps to our customers
Tuesday, May 29, 12
... ONE LAST EXAMPLE BEFORE COFFEETuesday, May 29, 12
BORN 2010 AT TECHCRUNCH HACKATHON
ACQUIRED BY SKYPE FOR $85M IN 2011.Tuesday, May 29, 12
SKYPE: BIVALD
TWITTER: NBIVALD
LINKED IN: NIKLAS BIVALD
Tuesday, May 29, 12