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Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

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Page 1: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

Creative transformations in Amsterdam

PROGRAMME CREATIVE INDUSTRIES 06-10

Seminar of Creative Industries in Tartu

May 29th-30th 2007

Page 2: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

PROGRAMME CREATIVE INDUSTRIESa short history

Long-term vision on Culture Amsterdam 2015 (2003)

Programme Creative Industries 05-08 (2004)

Programme Creative Industries 07-10 (2007)

Page 3: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

NEW CITY COUNCIL

It quickly becomes clear that creativity is Amsterdam’s

unique and unifying characterictic Amsterdam will continue to be a place where creativity

can thrive Our main goal is to ensure that Amsterdam carves out its

own unique niche among Europe’s world-class cities

Page 4: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

2003

Page 5: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

WE KNOW WHAT WE ARE TALKING ABOUT!

Arts Media & entertainment Creative B2B

Page 6: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007
Page 7: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

STATISTICS

0

10000

20000

30000

40000

50000

60000

1996 2003 2005

Creatieve industrie in regio Amsterdam

wp

vestigingen

Page 8: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

WE KNOW WHAT TO DO

Linking creative industries with education Economic & cultural perspective for young talents Competing and creative entrepreneurial climate Crossovers between the arts and other industries Crossovers between the arts, media & ICT Building for the creative industries Improving the international position

Page 9: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

CREATIVE EVERYWHERE

Page 10: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

CREATIVE EVERYTING

……industries ……class ……cities ……economy

Page 11: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

THE FUTURE?

What? Where?

Page 12: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

CULTURE,MEDIA & ICT

Page 13: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

WHAT TO DO?

Page 14: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007
Page 15: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

MARKETING

Page 16: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

SELECTION CRITERIA

Support a few branches? Or try to support everyone? How do we determine, which branches have potential for

our region?

Page 17: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

IT’S NOT WHAT WE DO

Page 18: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

BUT HOW WE DO IT

Page 19: Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007