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Creative tourism has existed since tourism began, but has only recently been given its own name. Its originators are Greg Richards and Crispin Raymond, who havedefined creative tourismas learning a skill on holiday that is part of the culture of the country or community being visited. Creative tourists develop their creative potential, and get closer to local people, through informal participationin interactive workshops and learning experiences that draw on the culture of their holiday destinations".

The concept of creative tourismis continuing to develop. In 2006, the Creative Cities Networkendorsed by UNESCO, agreed on the following working definition of creative tourism: Creative Tourism is travel directed towards an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place. It provides a connection with those who reside in this placeand create this living culture.