Creative that cracks the code

Advertising is a way, in managing Mass Communication,To disseminate message to build a brand preference or to educate people about product

World is filled with unimaginative,

non-artistic and boring ads.

Advertising is flipped to all science and

no art

Advertising should beCreative, persuading to

customer and havea clever idea

at its core

6 ways to create Out standing and creativead campaigns

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Variation on a Meme

Ads, include memes, are Creative. People don’t

ignore subsequent versions because they have

already seen original one

that’s the reason they pay more attention

in first place

Wonderful Pistachios campaign featuring PSY was very successful.Due to that it yielded a 233% increases in sales

Watch Here This Ad

Zandu Balm commercial featuring Malaika Arora in meme of Munni Badnaam Hui song

Watch Here Zandu Balm Ad

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The Ad as a Game

Plenty of Ads are embedded in games but gaming can be added in adsThe creative way to engage people

Coca Cola’s ad invited viewers to use their smart phones to catch bottle caps flying in TV screen. and if phone would catch the cap (through special game app) it earns point

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Collaborating with theCrowd

“Crowdsourcing” is the process of getting fresh or better ideas, usually online, collaborating withthe crowd of people.

Companies reward winning ideasthus they get more engaged customers as well asmore creative options

“Daily twist” campaign for Oreo cookiesInvited people to createand vote for favorite design. This increased the sharing of Oreo’s Facebook page and sales as well

Pepsi launched an event during IPL to create customer an TV commercial and if it got selected it will be aired on TV

Watch Here Crash the IPL

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Just enough Humor

Kia Motors America aired a fun little Ad for its Soul car,It showed hamsters driving

a car and chilling in fun music.

Watch Here Kia Motors Ad

Vodafone also aired similar kind of advertising featuring funny ZooZoos characters. Each day the ZooZoos appeared in different situations each depicting a specific service that the Vodafone provide

Watch Here Vodafone Zoo Zoo Ads

61 432 5Social Movement

Marks & Spencer is doing its shwopping (shopping + swapping) campaign which suggest that before you rush out to buy, you choose somethingfrom your closet to recycle

M&S make this easy through partnership with Oxfam

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Ads that “Go Native”

Neiman Marcus and Target

teamed up and decided to advertise on ABC’s drama series Revenge featuring the same actress and theme in its ad

Generally consumers have devices and desire to filter out ads and skip. So if Ads are merged with contents surrounding them it is hard to skip them.

Due to Chhota Bheem’s popularity many brand Joined with it, producing mini ad series

Kellogg’s chocos COCO with Chhota Bheem

Watch Here "Coco and Chhota Bheem"

RECAP

Ways to make creative Ads

1. Variation on a Meme: Wonderful Pistachios2. The Ad as a Game: Coca-Cola China3. Collaborating with the crowd: Oreo Cookies4. Just enough humor: Kia Motors America5. A new social movement: Marks & Spencer6. Ads that “Go Native”: Neiman Marcus & Target

Disclaimer

Created by Khemendra Raj Pingoliya, IIT Kanpur

during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com