creative strategies

Scanned by CamScanner

Media planning template

Aim of campaign:

Campaign dates:

Budget (£):

Target customer description:

Media channel Details Cost Direct Marketing � Direct Mail

� Email

� Telemarketing

Exhibitions, Events & Promotions � Conventions, trade shows

� Contents

� Giveaways (Pens, T-Shirts etc…)

Internet/Electronic Advertising � Internet

� Radio

� SMS/MMS

� Television

Outdoor Advertising � Billboards

� Bumper stickers

� Posters

� Signage on buildings

� Vehicle signage

Print Advertising � Catalogues, brochures, fliers

� Directories

� Newsletters

� Newspapers

� Magazines

PR � Advertorial

� Alliances with other businesses

� Community/charitable partnerships

� Press releases

� Seminars

� Speeches

� Sponsorships, endorsements

Inez Hor

Promote a new vegetarian product

Inez Hor

1 July 2014 to 31 December 2014

Inez Hor

Health-conscious people and vegetarians from the ages 16-45 years old.

Inez Hor

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Inez Hor

Contents: McDonald’s Surprise Alarm app

Inez Hor

promotion

Inez Hor

Giveaways: McMarathon coupons

Inez Hor

Television: short advertisement (40secs) to be shown on commercials during the prime timing of the day (7-11pm) on Channel 5 and Channel 8. Internet: Facebook

Inez Hor

Billboards: Advertising on bus stop sky bulletin (bus stop rooftop billboard) Posters: MRT- (SMRT Main Line —Platform screen doors.Vehicle signage: Bus (12m) sticker and wrap on top of bus.

Inez Hor

Inez Hor

Inez Hor

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Inez Hor

Newspapers: 1.Full Front page wrap around advertisement2. Full length poster

Inez Hor

McMarathon: Aimed to promote health through exercise and healthy eating in Singapore, and also to raise awareness about the Veggie McWrap. 90% proceeds through the registration will be donated to the Ronald McDonald House Charities Singapore.

Inez Hor

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S$219,600

Inez Hor

S$198,000

Inez Hor

S$79,000

Inez Hor

S$9,400

Word of mouth � Referral programs

� Testimonials

Task Duration

July August September October November December

Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15 Wk 16 Wk 17 Wk 18 Wk 19 Wk 20 Wk 21 Wk 22 Wk 23 Wk 24

Newspaper (ST- Full front page wrap around ad) 4w 1 1 1 1

Newspaper (ST- Full page, full colour) 12w 1 1 1 1 1 1 1 1 1 1 1 1

Social Media: Facebook 6w 2 2 2 2 2 2

Bus Media Portal 24w 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

Bus (12m) 16w 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

Bus Sky Bulletin 24w 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

McDonald’s Surprise Alarm 24w 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

McMarathon Poster 24w 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

Television Commercial 16w 5 5 3 3 1 2 3 2 2 2 2 2 3 3 3 3

McMarathon 1d 7 Dec

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