Creative Solutions Decide on Priorities

2009 The Natural Step

Creative Solutions - Exercise (C1)

Splendid Spa (country-side near major city, health-aware clientele)

A: A full service sustainable relax centerB: Present pool & natural wellC: 5 suggestions:

• Build a wood heated sauna (fsc wood where all guests are informed about sustainability while in the heat).

• Replace chlorine with light

• Solar panels for water heating

• Make the area accessible for all

• Marketing as the best sustainable spa

2009 The Natural Step

 C3 – Categorize them into short, medium and long term actions

Creative Solutions

Short Medium Long

2009 The Natural Step

Is it a step in the right direction?

Is it a good return on investment?

Is it a flexible platform? 2233

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Three Strategic Questions

D1 – Use the 3 strategic questions to assess and prioritize the solutions for how Splendid Spa might move closer towards success

2009 The Natural Step

Three Strategic Questions

• Build a wood heated sauna (fsc wood where all guests are informed about sustainability while in the heat).

• Replace chlorine with light

• Solar panels for water heating

• Make the area accessible for all

• Marketing as the best sustainable spa

Is it a step in the right direction?

Is it a good return on investment?

Is it a flexible platform? 2233

11

2009 The Natural Step

Creativity and prioritazation

• Find at least 10 potential ideas and creative solutions for your Splendid

• Use all system conditions and different approaches

• Make short/medium/long term distinctions

• Prioritize and feel free to add/remove

• Look for potential synergies

Is it a step in the right direction?

Is it a good return on investment?

Is it a flexible platform? 2233

11