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Creative Marketing With Digital Print

October 23, 2012 11am PT / 2 pm ET Hashtag: #paperspecs

www.neenahpaper.com

Vivian Leisorek Cohen GCP Market Development Manager Hewlett Packard

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

High-value digital printing Examples from our customers Vivian Cohen-Leisorek HP Indigo Division October 23rd 2012

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About us

•! HP Indigo is a leading global provider

of high-quality digital printing and

workflow solutions

•! Established in 1977, introduced the

first production digital press in 1993

•! Acquired by Hewlett Packard in 2001,

the Indigo Division is now part of HP’s

Graphics Solutions Business

1993

2012

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4000 customers, 6000 presses in over 120 countries around the world

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About our customers

•! Segments –! General commercial printing –! Photo –! Direct Mail –! Publishing –! Labels –! Folding Cartons –! Flexible Packaging

•! Together, they print over 20 billion

pages per year!

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Take print to new frontiers

Turkey

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Brazil

Design is everything. And so is execution.

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S. Korea

Rebirth of the Cookbook.

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Israel

Personalization to drive business goals

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India

High value memories are everlasting

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Israel

Social Media ! Personalized Print

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USA

Talk to people in their own language

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Mock-up based on the same idea

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UK

The book as the ultimate story-telling medium

Peru

Spain

Germany

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Spain

Reflect your true values.

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UK

Inspiration is the renovation of familiarity

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USA

Bonus: Printing Social Media

Turkey

Germany France

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name

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you vivian.leisorek@hp.com twitter: @hpindigo

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Summary of works presented

Printed Shoes •! PSP: Kubilay Offset Ltd, •! Indigo press 5500, thermal transfer material. Winner, HP Print Excellence

Awards 2012

“Underwater” book •! PSP: Vovremja!, Russia •! Indigo press 5500, synthetic substrate, Winner, Photo category, HP Print

Excellence Awards 2012

Brazil - Sao Paulo Fashion Week invitation •! PSP: Laborprint •! Printed on Kraft paper, run length approximately 40,000, used VDP for

tickets.

Korean Cookbook •! PSP: KSI, South Korea •! Outstanding quality, ultra short run (less than 20 in stock at any one time)

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 49

Summary of works presented

Domino’s Pizza Direct Mailer •! Agency: SegMarketing, Israel •! Metallic-effect paper, white ink, full VDP

Indian Wedding Book •! PSP: Glo Digital Print •! Unique pre-press, top quality printing and post-press (coating)

Keds Kids Catalog •! Agency: SegMarketing, Israel •! Mix of facebook marketing and customization for outstanding business

results

X-ray invitation •! Based on designs from customer sin US/EMEA •! Transparent substrate, white ink

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 50

Summary of works presented

Monet Exhibition Catalog •! PSP: •! Printed on Craft paper, run length approximately 40,000, used VDP for

tickets.

Roald Dahl Book •! PSP: Metrocomunicaciones, Peru •! Jack Chromo Adhesive/Kimberly Nordic White Paper

Pepe Gimeno Design Book •! PSP: La Imprenta, Spain •! Won 2nd Prize, Publishing Catergory, HP Print Excellence Awards 2012

Special Effects Book •! PSP: Margreff, Germany •! Special effects (raised, textured, watermarks) done entirely on-press

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Summary of works presented

Nerola wine •! Label Converter: Graficas Varias, Spain •! Printed on Stone paper, run of 15,000 including different legal texts

according to country of export

Pantone Queen •! PSP: Precision Print, UK. Agency: Leo Burnett

GF Smith Catalog •! PSP: Pureprint, UK •! 10000 unique designs for sleeve of new high-end swatchbook

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Summary of works presented – Social Media

My Social Memories •! PSP: Elanders in Partneship with German Post Office

My EgoBook •! France, network of Indigo PSPs

Facebook-inspired yearbook •! PSP: Kubilay Offset, Turkey

Moo Facebook-inspired business cards •! PSP: Moo .com – US and UK

Mobile phone covers •! PSP: Digital Labels, Israel

Q&A Session! Please submit your questions to our speaker using the “chat” box on your console.