creative london inspiration_references_2013_03

Andrew Millar

CREATIVE

FOOD

MARCH 2013 A mixed bag of stuff we like for you to feed on

MARCH 2013

CREATIVE FOOD: MARCH 2013

On the menu: ENEGY PARASITES •

BURBERRY SCANNABLE TAGS • BITPONICS • TEEMO •

WINDOWS OF NEW YORK • LULLABY FACTORY • A MILLION TIMES

FACEBOOK DEMOCRACY? • AVOID THE

SHOPPING CROWD • SHARETAPES • DODO MAGAZINE • ADIDAS

INTERACTIVE FASHION WEEK • ADIDAS ARCHIVE •

AUTOMATIC

hHp://popupcity.net/2013/02/parasite-‐energy-‐harvesters-‐turn-‐the-‐city-‐into-‐a-‐power-‐plant/

Energy Parasites Energy parasites look to repurpose wasted energy and apply it in new applicaOons. This parOcular product harvests energy from electromagneOc fields in order to recharge baHeries. Such fields can be found around power supplies, mobile phones and coffee machines. The current applicaOon is preHy interesOng, however the opportuniOes for these devices are very exciOng when you consider embedding the technology in products such as mobile phones.


hHp://www.psS.com/2013/02/burberry-‐scannable-‐tags.html

Burberry: Scannable Tags Burberry have created a personalised brand experience that reveal the story behind the consumer’s purchased item. The ‘Made To Order’ range features a personalised name plate embedded with technology similar to RFID tags. Customers can then view the story behind their product, which is acOvated in-‐store or using a smart phone.


hHp://www.bitponics.com/

Bitponics Bitponics is a product-‐service system that facilitates urban farming by making it convenient and manageable. Push noOficaOons from the accompanying app provides helpful reminders -‐ no more returning home to withered and dead plants. Plants are monitored using the ‘Bitponics Base StaOon’ which collates data to be accessed remotely using a digital device. A social layer allows user to share photos and provide feedback to the wider Bitponics community.


hHp://goteemo.com/

Teemo Teemo offers a gamified and socialised service that helps user’s exercise anyOme, anywhere. The user selects missions to achieve (ie. Climb Everest) in which they complete specially designed exercises for their present scenario. Missions can be socialised with friends, who can join in or simply provide support. The app moves beyond convenOonal point and leaderboard schemes associated with gamificaOon, by fostering supporOve connecOons with friends and family.


hHp://windowsofnewyork.com/

Windows of New York A weekly blog that collects illustraOons of New York’s windows, along with the original address. A simple yet beauOful collecOon of work, that provides a poignant point of view on New York.


hHp://www.studioweave.com/projects/the-‐lullaby-‐factory/#.UTRnpxn-‐M18

Lullaby Factory A fantasy landscape installed at Great Ormond Street Hospital, allowing visitors and staff to explore a curious world around them. Pipe instruments intermiHently release calming sounds around the hospital grounds, and listening posts offer the opportunity to listen to the outside world. The installaOon transforms the façade of the building into an interacOve experience, offering escapism and fun.


hHp://www.itsnicethat.com/arOcles/humans-‐since-‐1982-‐a-‐million-‐Omes

A Million Times InstallaOon that displays Ome in the form of a series of analogue clocks -‐ programmed using an iPad – which sync together to form visual numbering.


popupcity.net/2013/02/crowdsourced-‐urbanism-‐in-‐helsinki-‐the-‐rise-‐of-‐facebook-‐democracy/

The rise of Facebook democracy? Local government in Helsinki used a Facebook ‘like’ mechanism to test public opinion for a government funded Guggenheim Museum proposal. Unlike Facebook, there was inclusion of a ‘dislike’ buHon to give voice to the opposiOon. Most importantly, the voOng mechanic invites people to engage with local issues that affect their community. However, if such systems developed and were to be officially adopted by Facebook, there is danger that the social network will have too much informaOon surrounding users.


hHp://avoidtheshoppingcrowds.com/

Avoid the shopping crowds ‘Avoid the shopping crowds’ aggregates check-‐ins, photo uploads, hashtags and other locaOon based social media interacOons. The collected data is translated to esOmate the congesOon in popular shopping areas in Amsterdam. This demonstrates a case of ‘anO-‐social’ media movement in which data becomes a useful tool for visitors.


hHp://www.sharetapes.com/

Sharetapes Sharetapes offers a cool service that brings back the sharing of ‘mixtapes’ – a nostalgic interacOon we have almost forgoHen. Users purchase card 'mixtapes’ that can be shared, in which SpoOfy playlists are acOvated using NFC technology or by scanning a QR code.


hHp://www.dodomagazine.com/

Dodo Magazine New digital magazine Dodo has created a treasure hunt campaign in which users collaborate to find the first and only printed copy. Finding the hidden magazine acOvates the digital ediOon for download. The campaign launches on the 5th April, so definitely one to keep an eye on for developments.


hHp://www.psS.com/2013/02/adidas-‐interacOve-‐fashion-‐week.html

Adidas: Interactive Fashion Week During New York Fashion Week, adidas launched an integrated campaign for their new Y-‐3 range. The launch was teased through owned and social channels, driving anOcipaOon for the interacOve mulO screen event. Users could stream the launch event live, choosing their own camera over mulOple devices, in which featured items and looks could be automaOcally added to Pinterest boards.


hHps://www.adidas-‐archive.org/#/home

Adidas: Archive Adidas have created an online interacOve archive that celebrates their rich brand history in the form of a digital museum. Visitors can create products to create their own private exhibiOon, immersing themselves into adidas’ heritage.


hHp://www.automaOc.com/

Automatic Cars can alienate users when compared to the informaOon we are exposed to by our smartphones. Basic informaOon is represented using a series of lights placed on the dashboard. AutomaOc works with a smart device which plugs into a car data port, synchronised with a mobile app. Data is translated to become relevant to the the user, represenOng informaOon using a series of clear diagrams, telling us more about our vehicles and driving habits than ever before. In the case of an accident, the ‘Crash Alert’ service provides an automaOc emergency response – potenOally saving the life of the user.


COME AGAIN SOON


creative london inspiration_references_2013_03

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