creative litter campaigns - kent · • cigarette littering decreased. • rates of littering...
TRANSCRIPT
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CREATIVE LITTER
CAMPAIGNS
T R E W I N R E S T O R I C K
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NEIGHBOURHOODS C R E A T I N G S A F E R , C L E A N E R , H E A L T H I E R C I T I E S
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GAIN INSIGHT
• 31% litter waste rather than placing it
in a bin. If cigarette butts are
included, this proportion increases to
62%.
• Litter at Villiers Street tends to come
from 16 to 24 year olds (43% of
whom littered) and 25 to 34 year olds
(36%).
• Fast food packaging represents 17%
of all littered items.
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How can you stop young men on a
night out dropping litter?
Lets’ talk about sport – keeping it
topical and fun.
What behaviour change techniques
can we use – nudge?
Lets’ check the validity of the idea
with young people.
Lets’ make the design strong,
compelling and modern.
CREATIVE – BALLOT BIN
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How can you stop drunken clubbers
littering?
Talk to the Police, McDonalds,
club/pub owners.
Make it interactive, funny, helpful and
different?
Create a swop – your litter for
something useful (condoms, water,
etc.)
Cut litter and anti-social behaviour in
McDonalds.
CREATIVE – NAKED BIN MEN
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How can you raise awareness of forest
littering in a small rural town?
Lets’ make it visual, high profile and
easily accessible.
What behaviour change techniques
can we use – visualisation.
Lets’ make it look beautiful.
Lets’ make the design strong,
compelling and modern.
Blanket media coverage BBC New,
Mail, Telegraph, Times, Radio 5 Live
CREATIVE – L ITTER SHOP
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How can you stop littering in a
remote forest?
What academic research is
available?
How can you involve the community?
We created 50 Communitrees.
Featured on BBC 1 Inside Out.
CREATIVE - COMMUNITREES
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Build a sense of pride.
Actively involve the local
community.
Make it visual
Use social media.
IMPLEMENT - COMMUNITY
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Public Polling
Build a news story.
Make it quirky –Talking Bin.
Be disruptive.
IMPLEMENT – CREATE NEWS
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Use a #Hashtag
Use all forms of social
media.
Use tools such as
Thunderclap.
Be visual, fun and topical.
SHOUT
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• Litter counted on street dropped
by 26%.
• Chewing gum reduced
substantially after initiatives &
then returned to normal levels.
• Cigarette littering decreased.
• Rates of littering decreased by
16% from before to during the
campaign.
MEASURE
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• Neat Streets in Edinburgh,
Manchester and Birmingham.
• LB Sutton won Local Authority
Communication Award.
• Love your Forest being measured
• Manchester testing high street
recycling of coffee cups
• Edinburgh testing new voting bin
• New website http://neatstreets.co/.
• 300 Ballot Bins sold
https://ballotbin.co.uk/
GROW
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THANK YOU
TREW I N@ H UB B UB. O R G. UK