A “K” A Day:How to Raise

$30K in 30 Days

Becky Sczudlo, NiSource

WGR Conference Washington, DCDecember, 2009

NIPAC Milestones

NIPAC Growth

$232,040

$317,250

$511,903

$584,982

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2002 Cycle 2004 Cycle 2006 Cycle 2008 Cycle

Election Cycle

PA

C R

ecep

its

NIPAC 2007 Mission Possible Campaign

007 Theme for 2007

Spy related theme

Invested significant resources to campaign from marketing materials to employee time, and vigorous communication efforts

Able to raise $68K/year in new PAC dollars and met all campaign goals, which included: Increasing PAC receipts by $4,000/month in new dollars Increasing employee participation to a company-wide minimum

of 40 % Maintaining active and vigorous communications through PAC

Agents Utilizing PAC Agents as a local resource to eligible employees

with questions about NIPAC

2008 – More, more, more…with Less

More interest and involvement in the 2008 election than ever before

More demand for candidate contributions

More employees demanding more information

Less time & less resources to devote to full-blown campaign

It’s All in the 8’s

• 8 in ’08 Campaign

• Campaign ran from 9.8.08 – 10.8.08

• Created a new .8% giving club, exclusive for 2008

• Raffled 8 Political Prizes at end of Campaign

• NIPAC went “Green” with its first virtual solicitation. A campaign absent of meetings and schedules – employee inboxes were the spot for campaign announcements and happenings

GOTV

Trivia

Issue Updates

Historic 2008 Election

Technology

Amazing changes....

Technology continues to change the world

And, the way campaigns are conducted

Advantages of Web Based Solicitation• More Efficient• Less Expensive• Instantaneous Status• More Timely Follow-up• Quick Campaign• Access 24/7 -- Forever• Wave of the Future?

Disadvantages -- Web Based Solicitation• Less Personal• Overall -- Less Effective• Must be Right from the Beginning• Must be Marketed Heavily• Communication Police May Intervene