creative force presentation eng
TRANSCRIPT
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GROUP OF COMPANIES
CREATIVE FORCE URBAN
POWER OF CREATION
ВEWELL
CREATIVE FORCE BTL & EVENT MARKETING
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CREATIVE FORCE - a business force for creating massive, necessary and kind projects.
We go and to and with the biggest brands, creating and promoting their image in the country and over the world. We bring joy and happiness, new experiences and feelings to people.
CREATIVE FORCE - a home for the best 50 employees. Our power force - creative department and strategists, who com up with unbelievable ideas, reliable and experienced management, well co-ordinated back-office staff.
Our all: strategic thinking and tend-hunting, achievements in industry, complete understanding of the client and easy communication, open price policy, high quality service.
We work 24/7.
DESIGN AUDIO + VIDEO PRODUCTION POSM PRODUCTION OF DECORATIONS CATERING
PROMOTION PR
GR EVENTS
URBAN
SPORT MARKETING
SOCIAL AND CULTURAL PROJECTS MICE IN-STORE
AREA MANAGEMENTBTL
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Territorial Marketing: complex service for the regions, development of territories, design of public spaces and organization of urban and socio-cultural events.
Venue management. Management of the Congress centre Technopolis Moscow, the organization of business events, search and development of new sites.
Integrated solutions in the field of sports marketing : activation of rights, development of marketing strategies.
Organization of different kids of events: from private events to All-Russian BTL-tours. Development of integrated campaigns for brand promotion.
CREATIVE FORCE URBAN
POWER OF CREATION
ВEWELL
CREATIVE FORCE BTL & EVENT MARKETING
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STRUCTURE
PR & COMMUNICATIONS
CREATIVE DEPARTMENT
FINANCIAL AND LEGAL SERVICE
CLIENT SERVICE
DESIGN STUDIO
PRODUCTION
VIDEO + AUDIO
CREATIVE FORCE URBAN
POWER OF CREATION
CREATIVE FORCE BTL & EVENT MARKETING
ВEWELL
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More than
on the market
00More than
1 5170
events in
cities in Russia and over the world
0companies and state organizations, who
have trust in us.
More than
20of test-drives
800 000More than
km
10 years
visited events organized by CREATIVE FORCE
000people
More than
6 000
7
Moscow
PROJECT MAP OF CREATIVE FORCE: RUSSIA More than 150 cities
Murmansk
Saint-Petersburg
PetrozavodskArkhangelsk
Tver’Vladimir
Velikiye Novgorod
TulaKalugaBryansk
Belgorod Ryazan’Lipitsk
Nizhniy Novgorod
Yaroslavl’Ivanovo
Ulyanovsk regionТольятти Sterlitamak
Kazan’
Orenburg
VolgogradKrasnodarNovorossiysk
Sochi Mineral Waters
Grozny
Stavropol
Tambov
Saratov
Samara
VologdaSaransk Syktyvkar
Perm’Ijevsk
Naberezhnye Chelny
EkaterinburgNefteyugansk
SurgutOmskTumenChelyabinsk
Magnitogorsk
Novokuznetsk
Novosibirsk
TomskKemerovo
KrasnoyarskIrkutsk
Kaliningrad
Rostov-on-Don
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Dubai
ParisTokio
Silverstone
Spa-FrankorshampLe-Mann Nurburgring
Mexico
Shanghai
Bahrein
Texas
PROJECT MAP OF CREATIVE FORCE: THE WORLD 9 COUNTRIES
CREATIVE FORCE BTL & EVENT MARKETING
Creative Force — communications Agency that unites professionals of event management, advertising, PR and production. The main directions of our activity is the organization of large-scale events, national and international BTL-projects, as well as supporting the
PR and digital activation.
C R E AT I V E F O R C E B T L &
E V E N T M A R K E T I N G
PORTFOLIO CAR BRANDS
NISSAN X-TOUR, 2014-2015, 2016
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A unique event that combines large-scale off-road test drive of NISSAN cars and competitions in snowboarding and Alpine skiing in different disciplines.
The tour was dedicated to the release of the new NISSAN X-Trail 2015 and has covered 6 cities (Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, Russia, Sheregesh, Krasnoyarsk), as well as Sochi. Here the final of the event took part.
TEST-DRIVE
56 000 guests in 2014-2015
8 cities in 2016
80 000 guests in 2016
7 000 tests-drives in 2016
NISSAN X-TOUR, 2016
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TEST-DRIVE
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Champions League Nissan - the biggest football competition between the cities of Russia. Guests participated in activities and scored in 4 categories: highest number of test drives, high heads, the loudest voices of the fans, the record in chasing the ball. The tour included a program for children and adolescents to identify regional sporting talent "Academy of football NISSAN".
7 cities
70 000 guests
CHAMPIONS LEAGUE, 2015
20 000 profiles
BTL-TOUR
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All-Russian DATSUN contest included:
• Showing cars in malls. • A large-scale picnic in the main
squares of Russian cities with activities in the open air, fair food, urban test drive of the model range.
• A big show program on stage
86 000 guests
11 cities
DATSUN LOOKS FOR TALENTS, 2015 BTL-TOUR
«DATSUN CARGO!», 2016
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Summer 2016 - is the time for the biggest DATSUN tour in the European part of Russia. During this tour gigantic containers on wheels DATSUN were launched, they brought to the citizens of small cities pop up stages for family bonding and technological entertainment.
The uniqueness of the project - mass coverage of small cities of our country and motivation for the people to visit the regional DATSUN dealer centers.
BTL-TOUR
72 events
65 cities
65 cities
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Organization of festive events and activations in the framework of the partnership of the brand Nissan and the football club "Zenit".
Top events: key matches, Champions triumphal tour through the city and a ceremony of handing over the keys of the vehicles Nissan to the players of the football club "Zenit".
PARTNERSHIPNISSAN-«ZENIT», 2015
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The activations before the match, during and after it. Exposure of the car models and interactive entertainment for the guests of the event.
NISSAN-«ZENIT», 2016 PARTNERSHIP
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Тест-драйв всего модельного ряда автомобилей Peugeot по специально подготовленным трассам, имитирующим как городские условия, так и для внедорожников.
Включало насыщенную развлекательную программу на открытом воздухе с различными спортивными активности и интерактивными развлечениями.
Охват: 5 городов (Москва, Санкт-Петербург, Абрау Дюрсо, Казань, Екатеринбург).
A unique campaign has provided an opportunity for all visitors of regional shopping centers to become the protagonists of an exciting movie. The scenery was a DATSUN car, mounted in the mini-pavilion for filming and special effects.
52 000 participants
8 cities
DATSUN «YOUR LIFE - YOUR SCRIPT», 2014 BTL-TOUR
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Marathon PEUGEOT 408 has reached more than 130 cities and was included in the Book of Wonders of Russia as the longest rally on the territory of our country.
PR-TEST-DRIVEPEUGEOT 408, MARATHON, 2013
30 105 rally km
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The organization and implementation of federal promotions of Nissan Almera in conjunction with "Autoradio". Within the project announcing promotional activity in the shopping center with the car (regional shopping and entertainment center "Mega" , "Hail" (Voronezh) were organized, and also special promo areas for Nissan were organized in the Central squares of the cities. The final concert performance with the legendary rock group «Mashina Vremeni" was held in St. Petersburg and attracted more than 20,000 people.
300 000 guests
6 cities
NISSAN ALMERA TOUR, 2013 BTL-TOUR
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Test drive of the entire range of Peugeot vehicles was been held on specially prepared tracks, simulating both urban and offroad conditions.
The tour included a rich entertainment outdoor program with various sports and interactive entertainment.
5 cities
3 500 test-drives
TEST-DRIVEPEUGEOT EMOTION TOUR, 2013
NISSAN FMX TOUR, 2011
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BTL-TOUR
300 000 guests
6 cities
A special Nissan zone, integrated into the FMX TOUR ADRENALINE RUSH was devoted to the new NISSAN JUKE exhibition of cars, outdoor activities, promo collection of contacts. Cities: Ekaterinburg, Chelyabinsk, Ufa, Samara, Volgograd.
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World premiere of the new SUV RENAULT Kaptur. Three events: for journalists, dealers and partners, employees of the company. Full hosting events and staging an inspiring show, choreography and video projection.
RENAULT, 2016 LAUNCH
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Hosting booths, shows and world premieres at the MIAS show 2014.
MIAS, 2014 AUTO SHOW
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MIAS, 2014, NISSAN
Hosting stands, development and daily organization of theatrical flash-mob shows, world premieres at MIAS 2014.
AUTO SHOW
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MIAS, 2014, PEUGEOT
Hosting stands, development and organization of phenomenal acrobatic shows, world premieres at MIAS 2014.
AUTO SHOW
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MIAS, 2014, RENAULT
Hosting stands, world premieres at MIAS 2014. Theatrical flash mobs organized in collaboration with theater Director Yury Kvyatkovsky.
AUTO SHOW
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MIAS, 2014 DATSUN
Hosting stand, world premiere at MIAS 2014.
AUTO SHOW
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Hosting stands and world premieres at MIAS 2012.
MIAS, 2012 AUTO SHOW
TOTAL, 2015
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Integration of the TOTAL stand with the "KAMAZ" stand within the partnership. The Agency's tasks: production and installation of food stands, branding and organizing the work of the promoters.
A festive evening for the TOTAL partners and meeting with Daniil Kvyat on the eve of the Dealer Conference in Dubai. The design of the space, branding, catering, organizing the promo-personal, evening entertainment and an autograph session with the star of the racing sport.
ACTIVATIONS
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The organization and carrying out of promo-actions Infiniti Luxury Placement. The exhibition of the car at premium locations in Moscow. Development of interactive installations at the stand. Collecting contacts and organizing records on test drives of the brand.
INFINITI, 2015 EXHIBITION
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INFINITI MOSCOW CITY RACING ZONE. Recording for test drives at the Bolotnaya square and on Vasilyevsky Spusk in Moscow. INFINITI QX 50 stand in the atrium of TSUM. Recording for the test drive. INFINITI QX 50 stand at the contest "Supermodel-2014" and the "Global Entrepreneurship Congress".
INFINITI, 2014 EXHIBITION
INFINITI, 2016
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The INFINITI stand in the «AFIMALL City» shopping center, and also in «VEGAS»
EXHIBITION
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INFINITI stand in the «AFIMOLL City» mall, in «Metropolis», «VEGAS» and «Smolenskiy Passage».
INFINITI, 2014 EXHIBITION
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The exhibition of the QX 50 bolide in Bauman University at the open doors day during the Engeneering Academy INFINITI project.
INFINITI, 2014 EXHIBITION
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The opening of the NISSAN dealer center «Avtomir».
NISSAN, 2013 DC OPENING
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The presentation of the PEUGEOT RCZ in Moscow, WHITE STUDIO Gallery.
PEUGEOT, 2013 LAUNCH
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Road show Peugeot 408 «A big sedan for a big country». As part of the tour around the Russian cities mobile pavilions were unfolded showing the Peugeot 408 using the technology mapping. Recording on the test drive.
45 000 guests
11 cities
PEUGEOT, 2012 ROAD SHOW
BUSINESS EVENTS, BTL, PR, GR, MICE
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RENAULT, 2016
The ceremony of the launching of the World Renault Kaptur production at the Moscow plant of Renault , which was visited by Deputy Prime Minister Arkady Dvorkovich .
THE CEREMONY OF THE START OF THE PRODUCTION
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TOTAL-KAMAZ, 2016
Naberezhnye Chelny , in May 2016 signing of a technical partnership agreement between " KAMAZ-master " and "Total East ."
PRESS-CONFERENCE
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Activating the brand TOTAL - general partner of the " Car of the Year 2016 " award. Decoration of the welcome- zone and the opening show performance " Racers " .
ACTIVATIONTOTAL, 2016
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BINBANK, 2015
Jazz evening at the restaurant TURANDOT. This evening included a performance of the ballet troupe, and a concert of aRussian jazz legend Michael Kramer.
SPECIAL EVENTS
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BINBANK, 2015
Gala dinner for 120 VIP clients at the restaurant "Korushka", St. Petersburg. The Performance of the «Quartet I".
SPECIAL EVENTS
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BINBANK, 2014
Organization of special events for clients of BINBANK - Surreal night at the Four Seasons hotel during the presentation of the new premium cards B&N Exclusive.
SPECIAL EVENTS
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О1 GROUP, 2015
Organization of new year events for employees and partners of "O1 Group". The concept is a bootlegging party with an atmosphere of San Francisco of the 20-ies.
SPECIAL EVENTS
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BINBANK, 2014
Organization of special events for clients of the BINBANK - «School of virtual pilots".
During the event guests were able to try out the BOEING professional flight simulators.
SPECIAL EVENTS
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PEUGEOT 2011, 2013
Peugeot Russia conference. Venue: conference centre SWISSOTEL Krasnye Holmy
Peugeot Russia conference in mid-2013. Place: AVES-PEUGEOT (Moscow).
Conference of Peugeot Russia in 2011. Place: AVES-PEUGEOT (Moscow).
Organization and holding of the press conference with the new CEO of the DC "AVES-PEUGEOT" (Moscow.)
CONFERENCE
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«EUROCEMENT GROUP», 2015
Opening of the Sengileevskogo cement plant. Among the high-ranking guests of the ceremony: Minister of industry and trade of Russia Denis Manturov, authorized representative of the Volga Federal district Mikhail Babich, the Governor of the Ulyanovsk region Sergey Morozov, Chairman of the Board of Directors "EUROCEMENT of groups" Philaret Galchev and President of the "EUROCEMENT group" Mikhail Skorokhod.
GRAND OPENING
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«EUROCEMENT GROUP», 2013
Hosting the stand at the «Partner Day» event: St Petersburg, Samara, Yaroslavl, Kazan, Ryazan, Krasnoyarsk, Vladimir.
Hosting the stand at the Russian National Theatre Festival "Golden Mask». Moscow.
Sochi. Participation in the XIII Investment Forum. Sochi.
Building and hosting a booth at the specialized inter-regional exhibition «Construction". Voronezh.
Hosting a stand at «MosBuild 2013». Moscow.
GRAND OPENING
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«EUROCEMENT GROUP», 2015
The meeting of top managers of the largest construction companies and journalists in an informal atmosphere.
PRESS BREAKFAST
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«EUROCEMENT GROUP», 2012
The laying of the first stone of the new plant "Stavropol cementnik», Stavropol territory, Blagorodnoye village.
Opening of the CJSC "Ulyanovskcement" pit. Ulyanovsk region.
The laying of the first stone of the new plant "Zhigulevsk building materials», Samara region, Zhigulevsk.
Production of the corporate film for CJSC "EUROCEMENT Group"
Organization of festive events upon completion of the construction of a new factory in the village. Podgorensky, Voronezh region.
Hosting a stand at «MosBuild2012».
The external decoration of the hall of the JSC "Podgorensky cementnik" plant in the Voronezh region.
Production and installation of the outdoor branding of the hall "Podgorensky cementnik" in the Voronezh region.
Organizing the press center at «House of Music» in Moscow.
GRAND OPENING
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«ASI», 2012 STAND AT THE FORUM
The design, construction, organization and maintenance of the Agency's stand «ASI" at the XI International Investment Forum "SOCHI – 2012".
The participation of the Agency "ASI" in the National Congress.
Participation of "ASI" at the Conference Vedomosti "100 steps towards favorable investment climate".
Technical and decorative design of the round table of the state Council of the Russian Federation with investors at the"VOLKSWAGEN group Rus» plant in Kaluga.
Decorative stand design Moscow, President Hotel.
Development and hosting of a stand at the " X Krasnoyarsk Economic Forum"
The participation of the Agency «ASI" in the National Congress in Moscow.
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CERTINA, 2015 CONFERENCE
Organization of an off-site dealer conference with sports-entertainment.
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ADIDAS / TBWA, 2013 EXHIBITION
Organization of zones for Adidas Neo Label at the party of the «Oops!" magazine, Moscow, Izvestia Hall.
Mobile street exhibiting of giant Adidas sneakers in the framework of the"Ode to the city» project. Moscow.
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ADIDAS / TBWA, 2013 EXHIBITION
The organization of the Field Samba activation on the Small Sports Arena in Luzhniki (Moscow) - everyone was able to try out the Adidas sneakers.
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OTHER
Genser Presentation of the Volkswagen Touareg car.
JSC «Energosbytovaya company of the Moscow region» Corporate party.
Submitter Rus «Burlesque Extravaganza Show», performance of the Messer Chups group.
«Gipsy Queens», presentation of the photo exhibition of Anna Skladman’s work, performance of the«Pompeya» group.
Bacardi Rus Promo-action of the Martini Royale cocktail in the GIPSY. nightclub
JSC «Bayer» Organizing, building and maintaining of the Bayer stands at the «Mother and Child» exhibition.
EMG, «Europa Plus» radio station. Organizing and maintaining of VIP zones at the «Europe Plus Life» festival.
2011-2012
INSTORE
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PEUGEOT 2013-2014 POSM
Production and delivery of POS-materials for 85 dealer centers Peugeot 301.
Peugeot 100 years in Russia.Production and delivery of POS-materials for 85 dealer centers
Production of souvenirs fir the Peugeot event in Slovakia.
Production of POS-materials and souvenirs for the Peugeot 208 test-drive in Sevastopol.
Production of POS-materials and souvenirs for 85 dealer centers during the promotion campaign of Peugeot 208.
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ADIDAS, TBWA, 2013
Organization and maintenance of a Pop-Up Show Room of Adidas snowboarding during the RSA award in Moscow
Presentation of the new collection of outdoor clothing for wholesale stores in Moscow.
Organization and holding of Federal promotions "Meet & Greet with Justin Bieber" for Adidas NEO Label.
Production and delivery of POS materials, organization and maintenance of the Pop-Up Studios for Adidas NEO Label at Adidas stores. Moscow and Saint-Petersburg.
POSM
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RADO, 2015 PROMO
Congratulation of the visitors of GUM with the International Woman’s Day and invitation to the RADO boutique.
CREATIVE FORCE URBAN
Urban-Creative Force company has the experience of realizing large urban projects – festivals and complex festive decorations of
the city’s environment.
To solve these problems, the company attracts the best Russian architects, landscape and lighting designers, programmers. Project
goals: improving the perception of urban environment, the introduction of innovative solutions and the involvement of citizens in
the development of living areas.
C R E AT I V E F O R C E U R B A N
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«MICHAEL BULGAKOV 125 YEARS», 2016
FESTIVAL at Patriarch's Ponds
From May 14 to June 11 - in honor of the 125th anniversary of Mikhail Bulgakov , the summer program of literary output is based on the author's reading and readings of the texts by famous Russian actors , singers, musicians . Antiquarian Fair is located in the park . The opening of the the festival was visited by the head of the Moscow Department of Culture Alexander Kibovsky .
FESTIVAL
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ART OVRAG, WINTER 2015
WINTER FESTIVAL PROGRAM
The "New year Pro.Christmas tree" fair Winter 2014-2015 (new year trade fair and master-classes, art-object "PRO.ELKA", a unique project «Morozmobil’" was launched to announce the event). "New year's Art.Christmas tree" Winter 2015-2016 (continuation of the project «Morozmobil'" - an urban competition and the parade of Morozmobils the contest "new year's Art Dvor", the creation of a "new year PRO.Christmas tree" and a master class "Objects of Wonder", a flash mob of Santa Clauses).
FESTIVAL
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ART OVRAG, SUMMER 2015
Organization and holding of the festival of new urban culture ART OVRAG in the single-industry town of Vyksa in partnership with the architectural Bureau WOWHOUSE by the order of the United metallurgical company.
ART OVRAG – the first Russian festival that transforms the life of the whole city. In the program - dozens of activities in the areas: theatre, music, architecture, visual art, food, sports, dancing. The main objective is the development of spaces, building links between existing communities, eliminating stress points and the involvement of residents in city life.
FESTIVAL
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«STUDENT’S FORMULA», 2015
The Moscow leg of the Motorsport competitions "Student's formula". 8 teams presented their racing cars before the international jury and competed for prizes in nine different categories, including endurance racing.
Guests of the festival visited the master-classes of the famous Champions of motor sport, auto and motor shows, show cars and motorcycles, karting, themed children's area, entertainment area, food on wheels festival and a tutorial from specialized Universities. The event was attended by the Mayor of Moscow Sergey Sobyanin.
FESTIVAL
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ODINTTSOVO, LARISSA LAZUTINA’S PARK, 2015-2016
DECORATION
Concept development and Christmas decoration of the facade of the main building oaf the sports recreation Park named after the Russian hero Larissa Lazutina.
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HOLIDAY DECORATION CATALOGUE, 2015-2016
CREATIVE
. Development of the catalogue using the elements of festive decoration of the city environment.
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«THE ALLEY OF HAPPINESS», EASTER, 2015
Organization of "THE ALLEY OF HAPPINESs" in celebration of Easter - the development and implementation of the event concept and design space.
Especially for this city holiday more than three hundred students from art departments 11 cultural institutions participated in an Easter art project on Trubnaya square. Children aged 4 to 14 years,painted over 600 decorative eggs. Each product has its own unique design. On the day of the event, April 12, the children personally decorated the trees with their works.
HOLIDAY
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NEW YEAR, ODINTSOVO, 2014-2015
Concept development and implementation of festive decorations at the Central square in the city of Odintsovo.
Unique solutions designed especially for Central Park installation, the design and the construction of a snow slide, the design and conduct of a festive fair.
DECORATION
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VICTOR’S DAY, MYTISHCHI, 2015
Development and implementation of the memorial exposition to the 70 anniversary of the Victory celebration.
The project aims to provide the residents and visitors with the true stories of heroes - veterans of the city Mytishchi - letters of the war years. A unique material was collected for the implementation– archived letters of the Mytishchi veterans family and friends stored in the Mytishchi history and art Museum and the artworks of the war poets were used.
The project was developed with the participation of the Mytishchi district public organization of veterans and the Mytishchi history and art Museum.
DECORATION
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MOSCOW, CITY DAY 2014
The organization and carrying out of a holiday "City Day" - 867 Moscow on Tverskaya street.
Organization of a cultural program and event content, gastronomic fairs, decorative designs.
HOLIDAY
Route from Novopushkinsky to Okhotny square.
1 000 000 000 guests
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«THE DEMONSTRATION OF HAPPINESS», 2015
The opening of the summer season in the Park "Krasnaya Presnya" - a fun festival for adults and children.
Guests enjoyed fun entertainment: Kingdom of crooked selfies, pillow fights, bed racing, dancing, bubbles and a collective art installation.
HOLIDAY
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KLIN, «NEIGHBOURS DAY», 2014
July 26, 2014, the team Creative Force organized in Klin a new holiday in the Moscow region "Neighbours Day". there were organized green recreational areas, co-working, pavilion for exhibitions and presentations, art objects, exhibition of urban street graffiti and fair lines in the city.
Guests of the festival were provided with a rich cultural, sport and entertainment program urban food fair, a laboratory of sound, shops of Souvenirs, theatrical performances (noise band Peter Aidu, show of live sculptures and a concert). The festival "Neighbors" was visited by the Governor of MO Vorob'ev A. Yu.
HOLIDAY
SPORT MARKETING AND PR
B E W E L L
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The BeWell key specialization - car sports. Since 2012 the Agency implements major projects in the framework of activation of the G-DRIVE Racing rights in the World Championship in races on
endurance FIA WEC, organizes promotional projects and road shows in the cities of Russia, carries out full support of sponsorship contracts
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Maintaining a sponsorship contract between the team G-DRIVE Racing and JSC "Gazprom Neft".
Contract support between G-DRIVE racing and the driver Roman Rusinov.
Evaluation of the effectiveness of branding G-DRIVE Racing.
ACTIVATION OF RIGHTSG-DRIVE RACING 2012-2016
For the past 4 years we are sponsors of G-DRIVE fuel and activation rights G-DRIVE Racing, performing complex marketing support of the brands.
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G-DRIVE RACING 2012-16
FEDERAL PROJECTS:
«New Years Miracle» «Try yourself out in Abu-Dhabi» Image project «G-DRIVE Show».
ACTIVATIONS
Press-conference of G-DRIVE Racing about the participation in FIA WEC and ELMS in the 2016 season.
SOUVENIERS AND MERCHANDIZING:
Integration of branded merchandise in promotional activities with the participation of Roman Rusinov and the racing team G-DRIVE Racing.
PR AND PRESS-CONFERENCES:
Press-conference Nissan and G-DRIVE in the framework of the «Nissan GT Academy» project.
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G-DRIVE RACING 2012-16
INTERNATIONAL PROJECTS:
Press tours at the Endurance World Championship FIA WEC Le-Man 2015.
The trip of the winners of the Miss MAXIM G-DRIVE contest to France.
VIP-program for the JSC "Gazprom Neft» partners.
ACTIVATIONS
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G-DRIVE 2012-2015
INTERNATIONAL PROJECTS:
«World Endurance Championship». Production of photo and video content.
The Russian DTM 2013 stage. Branding on the Audi R8 LMS car.
24 hours Nurburgring c Audi (2013/14). Holding master classes for the key Russian media, branding G-DRIVE on the back of the Audi car, the beginning of the cooperation between Audi and G-Drive, promotions.
24 hours Le-Mann. Organization of press-tours for the stages of WEC and GT-Academy, the compilation of a pool of priority and loyal media to the company, the hospitality program for VIP guests "Gazprom Neft".
COOPERATION WITH CAR DEALERS:
Co-promotion: support of the «Lamborghini Esperienza» show.
Promotions and promotional events for client of fuel stations.
TV PRODUCTION:
Shooting the «The test of speed» for the «Adventures of the body» series on the «Russia 2» channel.
Coverage of racing events on TV channel "SPORT".
Placement of news stories on TC "RBC", etc.
ACTIVATIONS
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SHOW «RACERS», 2014, 2016
The television show was a success in two seasons shown during Prime-time on channel "Friday" .
The participants were Russian motorists and the stars of the Russian show business. Anton Komolov (2014), Victoria and Roman Rusinov (2014, 2016) were leading the project.
The Agency was responsible for the conception and filming at the Moscow and Sochi Autodrome.
TV PROJECT
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G-DRIVE NIGHT SHOW, 2015
For the first time ever incredible stunts performed by world stars of freestyle and ambitious 3D video projections are joined together in one large-scale sports-light show project.
Responsibilities of the agency: concept development, directing, editing platforms, video content for giant omnidirectional screens, development of the surface - mount G-DRIVE.
SHOW
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G-DRIVE RACING TEAM, 2015-2016
The exposition of the G-Drive bolide at Sheremetyevo airport, dedicated to the victory of the G-DRIVE Racing team in the world Championship on races on endurance FIA WEC. Creative digital contest to increase loyalty and brand awareness.
THE EXHIBITION OF THE BOLIDE
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A unique Pavilion G-DRIVE, where the G-DRIVE RACING car is exposed and which is rich in tech entertainment was located on the territory of VTB "Arena" during the world hockey championship in 2016 .The pavilion was visited by over 2,000 people .
PARTNERSHIPPAVILION G-DRIVE НА WHC-2016
THE POWER OF CREATION
The division of the group of companies Creative Force, engaged in organizing business events, searching and developing of new
sites.
The division is responsible for the management of sites with comprehensive support – from the formation of creative scenarios to full support, catering of any level of complexity and organization
of webcasts and teleconferences.
C R E AT I V E F O R C E « P O W E R O F C R E AT I O N »
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POSSIBILITIES OF«POWER OF CREATION»
PR-SUPPORT OF THE EVENTS
SEARCH AND DEVELOPMENT OF
NEW SITES
PRODUCTION EVENTS
CLIENT SERVICEDEVELOPMENT OF
THE EVENT
CATERING/ CAFE
ATTRACTION OF NEW CLIENTS
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ACTIVITIES OF «THE POWER OF CREATION»
— The profitability of real estate
— Organization of operation and maintenance of the premises
— Development and promotion of the brand on the profile market
— Telemarketing
— Producing our own marketing activities
— A full range of services for organizing events
— Personal approach to the customer
— The experience of conducting events of any size with a number from 10 to 3 500 guests
The main venue under the control of "the Power of Creation" - the Congress center of TECHNOPOLIS MOSCOW.
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DATA ON ATTENDANCE AND ORGANIZATION OF EVENTS
130 events in the 2014-2015 season
32 000 people visited
the Congress-Center TECHNOPOLIS MOSCOW
130 journalists,
including representatives of federal tv channels
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3 000 unique contacts in the client database
18 000 unique visitors
of the site of the Congress centre within a year of work
2 500 subscribers
in social networks
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