creative direct mail ideas to make your mailer stand out
TRANSCRIPT
1. Hand Address for Creative Direct Mail
Hand addressing the mail that you send out gives it a unique and unusual appearance and an importance that should not be overlooked.
Cursive fonts are also useful for addressing.
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2. A Printing Company May Offer Dimensional Mail
Find a printing company that offers dimensional options for creative direct mail that is an original. This can help you elevate your company and consumers are much more likely to remember your business.
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3. Use a Tube for Mailing
A tube mailer can be eye catching. This
unusual method will have consumers eagerly
opening your mail to see what is inside. A
flat envelope is plain and boring, but a tube
mailer can be a big game changer.
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4. Use an Envelope that is Translucent
Recipients will be able to see a little of your message but they will need to open the mailer to find out all of the details.
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5. Place Mail in an Over-sized Envelope
Nothing says important material like having the
printing company place the material in an over-sized
envelope, to signify the importance of the offers or
information inside.
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6. Place Green Triangles along the Envelope Border
One idea for creative direct mail is to use
green triangles, because these are used for
first class priority materials that are mailed.
Consumers will know that your material is a
priority.
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7. Undersize Your Envelope for Small Mailers
If your mailing materials are small then discuss an
undersized envelope with the printing company. This
will help your material stand out because it is smaller
than usual, and will draw attention.
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8. Invest in a Higher Grade of Paper Stock
Stock that is more expensive screams
quality. That is a value that you want
associated with your company and products.
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9. Design an Invitation Format for Your Material
Choose an invitation format for your mailing materials,
and let targeted recipients know they are invited for a
special offer or promotion. LasVegasColor.com
10. Include a Three-Dimensional Object in the Envelope
Add a small and inexpensive three-
dimensional object into the mailer
for creative direct mail, and your
recipients will not be able to resist
opening the envelope to see what it
contains. A key chain or pen will do
the trick and costs little.
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For all your printing and direct mail needs.
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