creative destruction versus creative evangelisation
TRANSCRIPT
Creative Destruction versus Creative Evangelisation
@DinisGuarda, Founder and CEO
What is our human singularity?What is creativity in a digitalised, nano technology - IoT world?
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Every Individual =
Brand - Media - Startup - Data - Innovation Company!
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@DinisGuarda
Every Business =
Brand + Media + Financial + big data + Innovation Company!
Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones.
It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.
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In an Age of Algorithms, APIs and Singularity Will Creativity Be Humanity’s Saving Grace?
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What is Creative Evangelisation?
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Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to
others with the intention of converting others.
Using digital tools and channels!
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Cycle of evangelisation
Me to we you to meCreative (digital) evangelisation?
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So how to Thrive in a Randomness, Black Swans, Antifragile, tech, Big Data world?
With “chaos” - “a state of disorder” – being fragile. But is it fragile, robust, durable?
What is exactly the opposite of fragile? Is fragile really not robust, durable?
Creativity?
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“Black Swan effects are necessarily increasing, as a result of complexity, interdependence between parts, globalization and the
beastly thing called ‘efficiency’ that makes people now sail too close to the wind.” Nassim Nicholas Taleb
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Prometheus myth have parallels within the beliefs of many cultures throughout the world; see creation of man from clay, theft of
fire, and references for eternal punishment and the religious symbolism expressed in the book of Genesis.
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Are we living in a digital Prometheus IoT world giving birth to the next machine singularity evolution of mankind with technology?
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What makes a successful mindset of a leader?
Tech
Big data
Social media
IoT
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"Anything that is essentially a network, either of communications or of coordination or of marketplace transactions ... that can scale to
millions to hundreds of millions of people, those are the kind of things that really interest me. (…) Because those are part of what transform
our economy, and also our society.” Reid Hoffman
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What narratives – story telling - are we constructing?
Big Data is the oil of the 21st century. But oil is just useless thick goop until you refine it into fuel.
And it’s this fuel – proprietary algorithms / insights that solve specific problems that translate into actions – that will be the
secret sauce of successful creators - organizations in the future.
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What makes a (creative) professional?
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Creative StrategyEvangelisation
Get close to networks and engage them: online
and offline
Define clear goals, actions and get network
on board
Get data about each user segment and understand their
needs
Increase awareness of message, brand & value
proposition
Leverage Social Media channels to activate relations & business
Map landscape – long tail - audiences. Create Message channels for each group
Leverage Best of Tools, offer value and associations that
create value
Retain & develop ambassador / IB Program
Focus in Increasing leadsOwned + Earned Media
Create customised events with industry respected
partners.
Use right syndication, social media right channels to
engage users through target content
Create engagementvia premium content, Education and events
Pro-active education & engagement
Leverage a network of partners – online and offline.
Evangelise your creative message
Map / Get right context: channels / influencers
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In the nineteenth century, the bosses of political machines lead economy – society. In the twentieth, media barons, especially in broadcasting & newspapers;
In the twenty-first, it is people who have created vast online data, social networks.
The next evolution will be of the leaders and creators - evangelists who are able to manage big amounts of integrated data and create the right intelligence and
emotional connection - evangelisation out of that.
@DinisGuarda
Creative Destruction versus Creative Evangelisation
Dinis Guarda, Founder and CEO [email protected] - ztudium.com
Publisher: intelligenthq.com – hedgethink.com – tradersdna.com
thank you