CREATIVE CRITICAL By Cassandra

1 . H o w d o e s y o u r p ro d u c t u s e o r c h a l l e n g e c o n v e n t i o n s a n d h o w d o e s i t r e p re s e n t s o c i a l g ro u p s o r i s s u e s ?

I have tried different kinds of methods / techniques to represent characters in my film ,for example I have used voice over , effect and the tone of voice to connote the personality and the relationship between each characters to the audiences. I didn’t use any stereotype in my film. I target the audience by uploaded the film to the social website ( YouTube) because there are a lot of teenagers visit that website everyday. Due to the fact that my film was low budget amateur production so I didn't’t create a star appeal. Moreover, my characters are special armed police and sergeant so they don’t need have any make up and wear any special costumes.

2 . H o w d o es y o u r p r o d u c t en g a g e w i t h a u d i en c es a n d h o w w o u l d i t b e d i s t r i b u t ed a s a r ea l m ed i a t ex t ?

I have research two institution companies which are DiBonaventura Picture and spyglass Entertainment. I like DiBonaventura Picture more than spyglass Entertainment because I prefer their visual and sound aesthetics; their movies are more pleasing to the eye. Many of the ideas are related to mystery – detective. I have researched some recourses (eg walking dead, the following, narrative theory , consent form ,etc)in some particular website (eg www.google.com, imdb.com and etc).I have created my own logo with Adobe Illustrator. the logo is a hat shape. Predominantly, the detective will wear a hat.  To signify the genre, I decided to use a typical costume to indicate my archetypal character. the text in red & black colors because it shows an aesthetic code, which signifies a particular meaning to the audience. The red color connotes the thrill atmosphere as well as danger/caution.  On the other hand, the black color signifies crime or evil.

3 . H o w d i d y o u r p r o d u c t i o n s k i l l s d ev e l o p t h r o u g h o u t t h i s p r o j ec t ?

After I uploaded my first version of my opening sequence , I noticed that the dialogue in the clip is not clear enough because the back ground music is too loud it covered the dialogue during the conversation in the the opening sequence .Also, I realized that I need to create a background music not just download someone’s song. More over, from the first version the color of the effect and the lighting effect is not as good as I expect so I redo all the part I did wrong .I have learned how to uses time reverse, and flash back effect also I learned how to used the 8 point Garbage Matte and ultra key

H o w d i d y o u i n teg r a t e t e c h n o l o g i es – s o f t w a r e , h a r d w a r e a n d o n l i n e – i n th i s p r o j e c t ?

I used the premiere Pro CS6 in this project I have used quite a lot of technique in this opening sequence. For example I have used time remapping, equalize , lighting effect ,volume, lighting, fast color corrector .Most of the effects are mainly use to correcting color to make it better looking also can it can create the mise en scene in the opening sequence.the other effect is used to draw audience attention. For example the lighting can denote the audience that the character knows how to use special power .