creative cooperative a story of a simple idea brussels, 20.09.2012

Creative CooperativeCreative Cooperative

a story of a simple idea

Brussels, 20.09.2012

diagnosis 02

High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen

CCI perceived as profitless / useless

Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers

01 Title page

03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future

objectives 02

Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand

Support local potential and exploit existing ideas

Culture for social change Involve citizens in common action Make it a good practice

01 Title page

03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future

the idea 0301 Title page02 Diagnosis / objectives

04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future

Art graduates & Art graduates & designersdesigners

CraftsmenCraftsmen

MerchantsMerchants

Creative Creative CooperativeCooperative

WHO? WHAT?

Offer products & Offer products & servicesservices

design, production design, production & sale of the & sale of the

itemsitems

paid and unpaid paid and unpaid workshopsworkshops

art service e.g. art service e.g. clothing or site clothing or site

décor for theatersdécor for theaters

3-step business 3-step business modelmodel

cooperative cooperative planningplanning

cooperative cooperative productionproduction

multichannel multichannel distributiondistribution

HOW?

commercial commercial partnerspartners

AdministratorsAdministrators

01 Title page02 Diagnosis / objectives03 Idea

05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future

CraftsmenCraftsmen

DesignersDesigners

MerchantsMerchants

ApprenticesApprentices

the people 04

local medialocal mediaBritish Council & British Council & Wrocław 2016Wrocław 2016

independent artist & institutions of culture

institutions, NGOs & municipality

schools & art colleges

community

commercial partners

AdministratorsAdministrators



CraftsmenCraftsmen

DesignersDesigners

MerchantsMerchants

ApprenticesApprentices

local mediaBritish Council & British Council & Wrocław 2016Wrocław 2016

the people 04

independent artist & institutions of culture

institutions, NGOs & municipality

schools & art colleges

community

resources 04



Design officeDesign office

Craftsmen Craftsmen workshopworkshop

Meeting place / Meeting place / shopshop

equipment & furnishingsequipment & furnishings

website & promotionwebsite & promotiontools & materialstools & materials

business model 05

01 Title page02 Diagnosis / objectives03 Idea04 People / resources

06 Brand07 PaNaTo08 Timeline09 Summary10 Future

Cooperative planningCooperative planning

DesignerDesigner

Multichannel distributionMultichannel distribution

Cooperative productionCooperative production

MerchantMerchantCraftsmanCraftsmanconceptconcept researchresearch

DesignerDesigner CraftsmanCraftsmanproductionproduction

MM

commercial shopscommercial shops events & direct salesevents & direct sales own shop & internetown shop & internet

DDCC DD MMMM

brand 06

the local brandthe local brand

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model

07 PaNaTo08 Timeline09 Summary10 Future

local identitylocal identitybottom-upbottom-up

socialsocial

creativecreativeclose / familiarclose / familiar

exceptionalexceptional

fairfair

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand

08 Timeline09 Summary10 Future

Local Pilot LeaderLocal Pilot Leader

Paulina OgrabiszPaulina Ograbisz

panato 07

Local Pilot ActionLocal Pilot Action

PaNaTo Co-opPaNaTo Co-op

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo

09 Summary10 Future

Phase 2: local action team building + legal issues

Phase 5: the co-op is operating on a regular basis

Phase 4: finding orders, launching projects, the work

Phase 2: meetings & workshops + start of promotion

Phase 3: legalization, developing actions

Offical Grand Opening

Feb ‘12

Mar ‘12

Mar ‘12

Aug ‘12

Jul ‘12

Jun ‘12

May ‘12

Phase 1: research, analysis, planning, recruitment

timeline 08

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo

09 Summary10 Future

successful story: international net of cooperatives providing job to 200+ people in the CCI sector

cooperation with schools & linking & networking

opening branches in other places

2nd half of 2012

1st halfof 2013

2014

2nd half of 2013

active marketing & contracting new members

timeline 08

It works!

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline

10 Future

people believe in the idea &people believe in the idea &team has been formedteam has been formed

legal problems have been solvedlegal problems have been solved

lot of interest – promotion workslot of interest – promotion works

premises have been foundpremises have been found

the workshop requires the workshop requires investmentsinvestments

we need more peoplewe need more people

improvement of the business improvement of the business modelmodel

not enough ordersnot enough orders

Needs improvement

summary 09

Doesn’t work


10 Future

attract private sponsorsattract private sponsors

elements of project managementelements of project management

regular customers / cash flowsregular customers / cash flows

internet shop / salesinternet shop / sales

better atmosphere – social better atmosphere – social economy is developingeconomy is developing

good partners & connectionsgood partners & connections

people gain experiencepeople gain experience

we demonstrated it can workwe demonstrated it can work

Opportunities

summary 09


10 Futuresummary 09

Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand

Support local potential and exploit existing ideas

Culture for social change Involve citizens in common action Make it a good practice

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary

future 10 Create a social economy „platform” in the city

Organize meetings (Oct 2012 & Dec 2012)

Improve local resolutions concernig co-ops

Publish & spread & disseminate

Launch a sustainable programme supporting social economy

PaNaTo Co-opwww.panato.org

Paulina Ograbiszpaulina.ograbisz(at)gmail.com

Roland Zarzyckizarzycki.roland(at)gmail.com

creative cooperative a story of a simple idea brussels, 20.09.2012

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