creative commons metrics
TRANSCRIPT
![Page 1: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/1.jpg)
Creative Commons metricsCreative Commons metrics
Mike LinksvayerMike LinksvayerVice President, Creative CommonsVice President, Creative Commons
2007-06-142007-06-14
![Page 2: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/2.jpg)
Most licensed works referenced on the web...
...search for “Creative Commons”
2002
![Page 3: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/3.jpg)
Most licensed works on the web link to license
used...
...search for backlinkslink:http://creativecommons.org/licenses/by/1.0/
2003
![Page 4: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/4.jpg)
Daily collection of link counts from AlltheWeb
and Yahoo!
(Google's link: query support is poor)
2004
![Page 5: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/5.jpg)
Yahoo! Search for CC launches in Spring
Google's launches in fall
2005
![Page 6: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/6.jpg)
Collect daily data from Yahoo! and Google CC
API queries
2006
![Page 7: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/7.jpg)
Fairly easy
Web scale (hard to overstate)
Search engine metrics: good
![Page 8: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/8.jpg)
Estimates
Volatile (estimation algorithm, index, dist.)
Fraction of web (e.g., Flickr)
Hard to make sense of
Search metrics: bad
![Page 9: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/9.jpg)
Limited by search engine query support
Search metrics: bad (2)
![Page 10: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/10.jpg)
Yahoo!/AlltheWeb 30 day averages
![Page 11: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/11.jpg)
mx 55210se 39230hr 39038at 37076hu 35461za 32303bg 29244scotland26168 pt 22430my 21163pe 19724il 17894co 17101dk 12365fi 8553 si 6927 in 4773 ch 1824 mt 193
AlltheWeb by jurisdictionunported 37189180es 2260538it 1120530kr 807950de 777300fr 718600jp 401509ca 315850tw 313299us 290910uk 200450nl 163527br 123988be 96539cn 91510pl 74857au 59398cl 59262ar 55600
![Page 12: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/12.jpg)
Yahoo!/AlltheWeb 30 + Google/CC
![Page 13: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/13.jpg)
Up, but how?
Trend?
![Page 14: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/14.jpg)
Flickr
Soundclick
Revver
Jamendo
many more...
Baseline numbers from top content curators
![Page 15: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/15.jpg)
Music & Video
![Page 16: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/16.jpg)
Photography
![Page 17: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/17.jpg)
Jamendo creators
![Page 18: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/18.jpg)
Jamendo fans
![Page 19: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/19.jpg)
Conjecture:
Linear growth at content curators
Linear growth of content curators
Exponential growth?
![Page 20: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/20.jpg)
eyeVio (video, Sony)
Jamglue, Splice, Kompoz (music)
SlideShare (presentations)
Swivel (graphs)
many more...
New pools ~2007
![Page 21: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/21.jpg)
Indirect metric: web traffic
![Page 22: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/22.jpg)
Web traffic: Alexa
![Page 23: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/23.jpg)
Traffic by jurisdiction (Alexa)Rank:
Italy (1402)
South Africa (1469)
Spain (1491)
Germany (1757)
Switzerland (1778)
Bulgaria (2786)
Croatia (2837)
Users:
U.S. (25.6%)
Germany (7.9%)
U.K. (6.1%)
Spain (5.3%)
Italy (4.6%)
Canada (3.4%)
Japan (3.2%)
![Page 24: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/24.jpg)
Characterize licensed content, creators, users
Measure reuse
Qualitative measures (e.g., awards)
Secondary impacts
Next challenges
![Page 25: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/25.jpg)
Not inviting outside analysis
Not giving metrics enough cycles
Mike's mistakes
![Page 26: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/26.jpg)
Notify of new curators
Help get data from curators
Code, research, analysis
How you can help
![Page 27: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/27.jpg)
Evangelize CC (successes will eventually be reflected in numbers)
How you can help (2)
![Page 28: Creative Commons metrics](https://reader035.vdocuments.us/reader035/viewer/2022081519/55516421b4c905a8768b52c2/html5/thumbnails/28.jpg)
Mike Linksvayer
presentation license
http://creativecommons.org/licenses/by/3.0/