creative challenge inspiration packet
DESCRIPTION
TRANSCRIPT
![Page 1: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/1.jpg)
Inspiration Packet
![Page 2: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/2.jpg)
Parts of a Successful Campaign
Emotional
Integrated
Target
Utility
Social Responsibility
Think outside the box
Make a Difference
![Page 3: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/3.jpg)
Target
Consider the activities of the brand’s target
audience and structure your
campaign accordingly.
![Page 4: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/4.jpg)
A good campaign
has a human element.
Emotional
it should make you laugh or
cry.
![Page 5: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/5.jpg)
Consider different types of media to
create lots of touch points.
Integrated
![Page 6: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/6.jpg)
Does your campaign’s
execution serve a purposed
other than as an advertisement?
Utility
![Page 7: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/7.jpg)
Tap into a cause that is relevant to your brand and gives back to its
consumers.Social
Responsibility
![Page 8: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/8.jpg)
Turn unconventional
sources into media. Think
outside the box
![Page 9: Creative Challenge Inspiration Packet](https://reader035.vdocuments.us/reader035/viewer/2022081413/5468d15aaf7959c23c8b56d8/html5/thumbnails/9.jpg)
Show results that tell the story of
your campaign’s success
Make a Difference