creative britain: new talents for a new economy the uk strategy for the creative industries will...
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Creative Britain: New Talents for a New Economy
The UK strategy for the Creative Industries
Will Calladine, Project Manager, Creative Economy Programme
Department for Culture, Media and Sport Improving the quality of life for all
“Now is the time to recognise the growing success story that is Britain’s creative economy and build on it. The creative industries must move from the margins to the mainstream of economic and policy thinking…”
Andy Burnham, Secretary of State for Culture, Media and Sport in the foreword to Creative Britain
The Creative Industriesand their contribution to the UK economy
Department for Culture, Media and Sport Improving the quality of life for all
What are the Creative Industries?
•Advertising•Architecture•Arts and antiques•Crafts•Design•Designer Fashion•Film
•Music•Performing Arts•Publishing•Software and Computer Services•TV and Radio•Video and Computer Games.
There are 13 Creative Sectors
The creative industries are those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property – the UK definition
Department for Culture, Media and Sport Improving the quality of life for all
Publishing, 1.1%
Software, Computer Games & Electronic Publishing, 2.7%
Radio & TV, 0.6% Advertising, 0.6%
Architecture, 0.5%
Art & Antiques, 0.05%Designer Fashion, 0.05%
Video, Film & Photography, 0.4%
Music and the Visual & Performing Arts, 0.4%
Creative Industries contributed 6.4% to GVA in 2006
Department for Culture, Media and Sport Improving the quality of life for all
Radio & TV, 6,000 Advertising, 13,200
Architecture, 8,500Art & Antiques, 1,600
Designer Fashion, 2,800
Video, Film & Photography, 11,000
Music and the Visual & Performing Arts, 31,200
Publishing, 8,200
Software, Computer Games & Electronic Publishing,
75,000
There were 157,400 creative businesses in the UK in 2008
Department for Culture, Media and Sport Improving the quality of life for all
Creative employment totalled £1.9million in 2007
0
100,000
200,000
300,000
400,000
500,000
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Advertising Architecture Art & Antiques Crafts Design andDesignerFashion
Video, Fi lm &Photography
Music and theVisual &
Performing Arts
Publishing Software,ComputerGames &Electronic
Publishing
Radio & TV
Employment in the Creative Industries Employment in creative occupations in businesses outside the Creative Industries
Arts & Antiques: Employment in the Creative Industries onlyCrafts: Employment in Creative Occupations outside the Creative Industries onlyDesign and Designer Fashion: Estimate of employment in the Creative Industries relates to Designer Fashion only
Department for Culture, Media and Sport Improving the quality of life for all
0
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4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2000 2001 2002 2003 2004 2005 2006
£ m
illio
n
Advertising Architecture Art & Antiques
Design Video, Film & Photography Music and the Visual & Performing Arts
Publishing Software, Computer Games & Electronic Publishing Radio & TV
Creative Exports have risen from under £10bn in 2000 to £16bn in 2006
The evolution of a strategy1997 - 2008
Department for Culture, Media and Sport Improving the quality of life for all
2001 Creative Industries Mapping Document
updated
1998 First Creative Industries
Mapping Document published
1997 Creative Industries
Task Force Established
Evolution of a Strategy – Stage 1
Outputs
• Put “creative industries” into Government vocabulary
• Established evidence base for Creative Industries
• Recognised contribution of Creative Industries to the UK Economy
Department for Culture, Media and Sport Improving the quality of life for all
2006 - 7Industry engagement and sectoral analysis
2005 Creative Economy
Programme established
Evolution of a Strategy – Stage 2
Outputs
• Dedicated Government programme
• Industry cooperation and input
• Work Foundation report
2007Securing cross-
government support and development of
strategy
Department for Culture, Media and Sport Improving the quality of life for all
2008 publication of Creative Britain
Evolution of a Strategy – Stage 3
2008 – 2011 - Implementation
Outputs
• Publication of strategy document
• Wide support from Government and stakeholders
• Establishment of implementation programme
The Creative Britain Strategy
Department for Culture, Media and Sport Improving the quality of life for all
“This strategy is intended to help more people discover and develop their talents and to use those talents to build a dynamic and vibrant society, providing entertainment alongside opportunity…It is also intended to make it easier for creative people to build on their success.”
Gordon Brown in his forward to Creative Britain
Department for Culture, Media and Sport Improving the quality of life for all
Creative Britain - AmbitionThe Creative Britain strategy aims to:
• Unlock creative talent• Turn talent into jobs• Support research and innovation• Help creative businesses grow and
access finance• Foster and protect intellectual property• Support creative clusters• Make the UK the World’s Creative hub• Keep pace with developments in the
creative economy
Department for Culture, Media and Sport Improving the quality of life for all
Creative Britain - Commitments
• Find your Talent programme for children• 5,000 creative apprenticeships in the creative industries• Two innovation funds worth in excess of £18m• Creative Industries Technology and Innovation Network• Action on illegal file sharing and raising awareness of IP• World Creative Business Conference – C&binet
Creative Britain sets out 26 commitments to meet these ambitions. Government, industry and other stakeholders are implementing a wide-range of projects, including:
From the Page to the Stage…
Implementing the strategy – 2008 and beyond
Department for Culture, Media and Sport Improving the quality of life for all
Partnership is key…
Apprenticeships
DCMSDIUS
Training Provider
s
SSCs
NDPBs
Employers
CEP
Department for Culture, Media and Sport Improving the quality of life for all
Progress on delivering commitments18 of the 26 commitments are either underway or completed
• Three school-based pilot projects relating to talent and IP launched
• £10m in R&D grants for the Creative Industries have been made by the Technology Strategy Board
• Creative Industries Technology and Innovation Network established.
• Arts Council have integrated strategy into their work • We have consulted on illegal file-sharing and ran a Fake
Free London campaign in December 2008• Local and regional partners are delivering the aims of
Creative Britain at a local and regional level
Department for Culture, Media and Sport Improving the quality of life for all
Progress – Digital Britain
• Broadband Universal Service commitment – 2mb by 2012• Rights Agency to bring industry together to agree how to
provide incentives for legal use of copyright• Original UK Content – Consider changes to ensure future
supply of high quality content• Ambition for a National Media Literacy Plan
Department for Culture, Media and Sport Improving the quality of life for all
Progress – City of Culture
• Liverpool’s tenure as European City of Culture 2008 was a catalyst for physical regeneration but also for regenerating belief, hope and human spirit.
• Prime example of why it is important to sustain cultural investment, even in an economic downturn
• We are taking forward an idea to have a British City of Culture
Department for Culture, Media and Sport Improving the quality of life for all
Upcoming milestones
Spring 09• Cracking Ideas exhibition at the Science Museum will start later
this month• New £5m R&D funding cycle due to commence• A report highlighting best practice in business support for
creative businesses will be published by the end of April
Summer 09• A tool-kit for boosting the creative economy at a local level will
be published in early July• The findings of research into higher education and the creative
industries will be published
Department for Culture, Media and Sport Improving the quality of life for all
• An international forum for creativity and business
• 25 Ambassadors of international standing from the Creative Industries
• First event to be held in October 2009
• Further details to be found at www.cabinetforum.org
Department for Culture, Media and Sport Improving the quality of life for all
Strategic challenges and the future for Creative Britain
• Keeping the strategy up-to-date• Build on success• Stakeholder engagement • National, regional and local balance• Measuring the impact• Recession
2009 to 2011 and beyond
Department for Culture, Media and Sport Improving the quality of life for all
Keep in TouchAlastair Findlay Programme Manager (and lead on Access to Finance and UK as World Creative Hub)0207 211 [email protected]
Will CalladineProject manager (IP and Creative Clusters)0207 211 [email protected]
Tim ScottProject Manager (Skills and Research and Innovation)0207 211 [email protected]
www.culture.gov.ukwww.cabinetforum.org