More Clever Advertising Examples

Quit: Premature Ending -- An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: THE END. If you smoke, statistically your story will end 15% before it should.

Colgate Max Night: Pizza Box == To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath. (Advertising Agency: Y&R, Paris, France)

Casinò di Venezia: Conveyor Belt == According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport. (Advertising Agency: AdmCom, Italy)

Superette: Short shorts at Superette == DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. (Advertising Agency: DDB, Auckland, New Zealand

TV3 / Prison Break: Cake == Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, advertising agency have hidden a file within the cake. Once the file was removed, they were left with a simple message “Prison Break returns 19th Nov TV3″. (Advertising Agency: Colenso BBDO, Auckland, New Zealand )